1. УСЛОВИЯ ПОДБОРА АУДИТОРИИ

The correct answer suggests using retargeting strategies to reach different groups of users and achieve the goal of increasing sales. The first scenario involves retargeting current customers with reminders about regular purchases, which can encourage them to make repeat purchases. The second scenario involves retargeting users who have visited the website but did not make a purchase, aiming to convert them into customers. The third scenario suggests retargeting users who have recently made a purchase with offers for related products, aiming to upsell or cross-sell. The last scenario involves retargeting users who have abandoned their shopping carts with a special offer in the banner text, aiming to recover lost sales.

To determine if a segment in Yandex.Audience is suitable for look-alike targeting, one can analyze the similarity index of the users in the segment. The higher the similarity index, the more suitable the segment is for creating a look-alike segment. However, it is not possible to know in advance if a segment will be suitable for look-alike targeting. Experimentation and monitoring the statistics of impressions for the look-alike segment are necessary to determine its effectiveness.

In this situation, the most effective and cost-efficient tool would be look-alike targeting on people who are similar to existing customers and have a certain level of payment capability. This method allows the advertiser to reach potential customers who have similar characteristics and purchasing power as their existing high-paying customers. By targeting these individuals, the advertiser can increase the chances of attracting new customers with high payment capability and potentially increase sales of their premium-class furniture for the home.

The correct answer is "Сегмент look-alike в Яндекс.Аудиториях на основе сегмента с данными текущих лояльных клиентов." This option suggests creating a look-alike segment in Yandex.Audience based on the data of current loyal customers. This means that Yandex.Audience will analyze the characteristics and behavior of the existing loyal customers and find similar users who are likely to be interested in the jeweler's products. By targeting this look-alike segment, the jeweler can attract new loyal customers who have similar characteristics and behavior to their current customers.

The correct answer states that there is no need to create new segments because the information is automatically updated. This means that the data about the target audience's regular visits to Gorky Park is constantly being refreshed, so the existing segments can still be used effectively for the new campaign.

To effectively set up advertising for users who have already visited the website but did not make a purchase, the most efficient approach would be to use audience targeting based on the Metric segment. This allows for the display of ads to users who have not yet visited the site. Additionally, offering this segment of website visitors a discount or other special purchasing conditions in the advertisement, and describing the promotion on the landing pages linked in the ads, will further enhance the effectiveness of the campaign.

The reason for the larger reach of the segment compared to the number of contacts in the file is because one person can use multiple browsers and multiple devices. This means that even though there may be a limited number of contacts in the file, the reach of the segment can be expanded by considering each individual's multiple browsers and devices.

The correct answer is to choose the "Purchase" metric as the target in the retargeting settings, mention the discount on vacuum cleaners in the ad for those who made a purchase in the last three weeks, and specify a 21-day period in the retargeting settings. This combination of settings will ensure that the ad is shown to the specific audience of users who have made a purchase recently and are therefore more likely to be interested in the discount on the new model of robot vacuum cleaners.

With Yandex.Audience, you can target advertising based on user geolocation data. The correct statements are that you can set the polygon to an area of any shape, such as highlighting the entire stadium area, and that you can add people to segments based on geolocation data who meet conditions such as "regularly visits," "lives," or "works." Additionally, using the "Polygon" feature allows for more precise targeting of the desired audience.

The correct answer is to launch smart banners to the audience "Viewed products on my site". Smart banners are a type of display advertising that can dynamically adjust their content based on the user's browsing history and interests. By targeting the audience of users who viewed specific products but did not make a purchase, the online retailer can show personalized smart banners that promote those products and encourage the users to complete their purchase. This approach allows for a more targeted and relevant advertising strategy to reach the interested audience.

Елена должна выбрать настройки "В условии ретаргетинга выбрать цель Метрики «Посетил сайт» за 7 дней, правило – «Не выполнено ни одного»". Это означает, что она будет показывать специальное предложение пользователям, которые не посещали ее сайт в течение последних 7 дней. Настройки "В условии ретаргетинга выбрать цель Метрики «Посетил сайт» за 540 дней, правило – «Выполнены все»" не подходят, так как они будут показывать предложение всем пользователям, которые посещали сайт в течение последних 540 дней, независимо от того, были ли они на сайте в течение последних двух недель.

The correct answer suggests that the website owner should launch an advertising campaign targeting the segment of visitors who view the services but do not submit an application. This can help attract their attention and encourage them to take action. Additionally, the answer advises checking that the service conditions are noticeable and well-described, as this can also play a role in encouraging visitors to submit an application. Lastly, it suggests evaluating the usability of the website and the convenience of the application form, as any issues in these areas may be hindering users from completing the process.

The correct answer is "Для корректировок ставок." This means that in conditions where all rule sets are negative (the option "Не выполнено ни одного"), they can be used for bid adjustments. This suggests that when certain conditions are met, such as low performance or low conversion rates, adjustments can be made to bids in order to optimize advertising campaigns.

The correction for regional targeting in an advertising campaign is set in the campaign settings.

The correct answer states that the uploaded file can be hashed and that the uploaded file must contain at least 1000 unique records. This means that when targeting advertising based on CRM segments in Yandex.Direct, the file can be encrypted for security purposes and it must have a sufficient number of unique records to ensure effective targeting.

The possible explanations for the low number of impressions and clicks in the advertising campaign for the small coffee shop are that users in the targeted segment rarely search for coffee shops, narrow phrases are being used, and the bids may be too low.

The given answer is correct because it accurately states that users who have viewed the media banner a certain number of times can be included in the segment based on the pixel. The number of views can be adjusted in the pixel settings. Additionally, it is true that the segment based on the pixel can be combined with segments from Yandex.Metrica and other Yandex.Audience segments in the audience selection settings.

To motivate regular customers to make more purchases online rather than offline, the owner of the sports goods stores can create a segment in Yandex.Audience based on the data of regular customers and set up advertising for them in Yandex.Direct. Additionally, offering regular customers an additional discount in the online store through advertisements can also incentivize them to make more online purchases.

The correct answer states that it is possible to increase the likelihood of showing ads to users with geographical convenience for purchase and to create personalized communications based on the client's past actions on the website. This means that retargeting and audience targeting can be used to target specific users based on their location and past behavior, allowing for more targeted and personalized advertising campaigns.

To support the demand from those who have seen the media creatives, the advertiser needs to create a segment in Yandex.Audience based on the data collected using a pixel and set up retargeting. This will allow the advertiser to target their advertising specifically to those who have already been exposed to the brand through the media campaign. Additionally, collecting data about the audience of the banner using the Yandex.Audience pixel in the creative will provide valuable insights for future targeting and optimization efforts.

In this case, the advertiser wants to attract residents of a specific residential complex to their beauty salon. The most suitable settings would be to use the geosegment in Yandex.Audiences with the condition "lives" to target people who live in that area. Additionally, adding keywords with the name of the residential complex, such as "beauty salon in JK Zhemchuzhina," can also help attract the attention of potential customers.

Retargeting is a marketing strategy that involves targeting individuals who have already shown interest in a product or service. By using retargeting, businesses can expand their potential customer base by reaching out to people who are similar to their existing customers. This helps in increasing the frequency of repeat sales, driving more traffic to offline locations through geotargeted advertising, and improving the conversion rate on the website by targeting a more interested audience. Therefore, the correct answer includes these business objectives that can be achieved through retargeting.

To target the employees of a specific office center with a special offer, the advertiser needs to create a segment in Yandex.Audience based on geolocation data. Creating a segment with a "Circle" type and placing a point on the office center will help target the specific audience accurately. Additionally, creating a segment with a "Polygon" type and marking the office center with points will also ensure precise targeting. Finally, creating ads with retargeting based on the geolocation segment will further enhance the effectiveness of the campaign.

The correct answer is to add keywords with the name of the district or street where delivery is available to the ad groups. This will ensure that the ads are shown to people who are specifically looking for delivery options in that area. Additionally, targeting the advertisement to a look-alike segment based on the segment with customer data will help find users who live only in that district, increasing the chances of reaching the target audience effectively.

To attract loyal visitors to the restaurant located in the airport, the advertiser should combine the segment look-alike based on the segment in Yandex.Metrica with data on loyal visitors, and the segment in Yandex.Audience based on geolocation data with the condition "currently located". This combination will help target the appropriate audience by identifying users with similar characteristics to the loyal visitors and who are currently in the airport area.