2. УПРАВЛЕНИЕ ЦЕНОЙ КЛИКА И ОПЛАТА

The given answer states that clicks on the phone number on mobile devices are charged the same as clicks on any other element of the ad. This means that the cost of clicking on the phone number is not different from clicking on any other part of the ad, indicating that there is no specific charge or additional cost for making a call from the ad.

The question states that there is an increasing adjustment set for men over the age of 25 at the campaign level, and a decreasing adjustment set for the same group at the group level. It asks which adjustment will take effect when showing an ad to a man of the corresponding age. The correct answer states that the decreasing adjustment at the group level takes priority over the increasing adjustment at the campaign level, so the decreasing adjustment will be applied.

When the advertiser expands the region of display from Novosibirsk region to the whole of Russia, it can be expected that the number of competitors for the selected keyword will vary in different regions. This means that the cost per click may differ depending on the level of competition in each region. Therefore, the change in the region of display can affect the cost per click on the advertisement.

The correct answer is "В кампании работает автоматическая стратегия, которая управляет ставками." This means that there is an automated strategy in place that manages the bidding for the campaign. This could be why there is no option to manually set bids for display conditions and only the option to choose priority.

The correct answer is "Сработает корректировка, заданная для группы." This means that the adjustment set for the ad group will be applied when displaying the ad in video format.

The correct answer is 0,30 рублей. When the advertiser sets a correction of -90% for women of all ages, it means that the bid amount will be reduced by 90% for women. Therefore, the bid of 2 rubles will be reduced to 0.2 rubles. However, since the minimum bid for this currency is 0.3 rubles, the minimum bid will be applied, which is 0.3 rubles.

The correct answer is that both adjustments will be applied. This is because the advertiser has set a +150% adjustment for women aged 18 to 24 and a +50% adjustment for mobile devices. Since the woman in question is 20 years old and using a mobile device, both adjustments will be triggered. The adjustments for gender and age have priority over other adjustments, so they will both be applied.

The answer states that the position of the click does not matter and the price is determined by the rules of an auction. This suggests that the cost of a click on a virtual business card is not fixed and can vary depending on the bidding process in an auction.

The correct answer is "В статистике рекламной кампании, поставив галку 'с учетом НДС'." This option suggests that the advertiser can find the information about the expenses with VAT included in the campaign statistics by checking the box "с учетом НДС". This indicates that the advertiser can view the expenditure details with VAT included directly in the campaign statistics.

Ставки для всех условий показа на странице назначения ставок указываются без учета НДС, так как в этом виде они участвуют в торгах.

The correct answer is that the advertiser will only pay for one click. This is because the user clicked on the advertisement headline, the quick link, and the virtual business card. However, the advertiser only pays for one click, regardless of the number of clicks made by the user.

The correct answer states that the bid adjustments will be applied regardless of the conversion probability. This means that even if the system predicts a high likelihood of conversion for a mobile user, the bid adjustments will still be implemented.

The original bid is 40 rubles. The bid is then adjusted for three factors: -60% for women under 18, +200% for Moscow, and +10% for mobile devices. The woman who clicked on the ad is 17 years old and from Vladimir. Therefore, the bid will be adjusted by -60% for her age and +10% for the mobile device. The bid will not be adjusted for Moscow since she is not from Moscow. The final adjusted bid will be 40 rubles - 60% (24 rubles) + 10% (2.4 rubles) = 17 rubles 60 kopecks.

The correct answer is "Да, так как включён расширенный географический таргетинг." This is because the campaign has enabled extended geotargeting, which means that the ads can be shown to users outside of the specified region, but with adjusted bid adjustments. In this case, the woman from Moscow searching for "аквапарк в Сочи" would still be eligible to see the ad because of the extended geotargeting. The fact that she does not fall under any of the bid adjustments does not affect the possibility of the ad being shown.

The base bid for the phrase is 30 rubles. There is a +200% adjustment for showing the ad in Saint Petersburg. Therefore, the bid for showing the ad to a user from Saint Petersburg will be 30 rubles + (200% of 30 rubles) = 30 rubles + 60 rubles = 90 rubles.

The answer is "По ставке ключевой фразы, к которой была добавлена ДРФ." because the question is asking about the bid rate at which the ad will be displayed when a dynamic text replacement (DTR) is added to a keyword phrase. The bid rate for the specific keyword phrase to which the DTR was added will determine how the ad is displayed.

The correct answer is "Yes, the system will increase the bid to win the auction and show the ad to the user." This means that even though the user's bid is not enough to win the auction, the system will automatically increase the bid in order to ensure that the ad is shown to the user.

The correct answer is "+500%. У корректировки на уровне группы приоритет перед корректировкой на уровне кампании." This means that the adjustment of +500% at the group level takes precedence over the adjustment of +100% at the campaign level. Therefore, when a user meets both conditions, the +500% adjustment will be applied.

The initial bid for the phrase is 5 rubles. However, there are two adjustments made to the bid. The first adjustment is a +100% increase for mobile devices, which means the bid is now 5 rubles * 2 = 10 rubles. The second adjustment is a +1100% increase for users in a specific area of Moscow, which means the bid is now 10 rubles * 12 = 120 rubles. Therefore, the final bid will be 120 rubles.

The correct answer is "Сработает только корректировка -40% для мужчин." This is because the campaign is targeted to the Krasnoyarsk region, and the adjustments in the question only apply to that region. Since the man from Ufa is not in the Krasnoyarsk region, the adjustments for Krasnoyarsk (+100%) and for mobile devices (+10%) will not apply to him. However, the adjustment for men (-40%) will still apply regardless of the location.

The correct answer is "В настройках временного таргетинга можно задать повышающий коэффициент для выходных дней. Настройка работает только в стратегии с ручным управлением ставками." This means that in the settings of time targeting, you can set an increasing coefficient for weekends. However, this setting only works in a strategy with manual bid management.

When calculating the forecasted bid for different traffic volumes, all competitor ads and their bids are taken into account. However, the bid adjustments made by competitors are not considered in the calculation. This means that the system considers all competitor ads and their bids, but does not factor in any bid adjustments they may have made.

The maximum cost per click can be 1500 rubles because the advertiser has set a weekly budget of 15,000 rubles and there are no bid adjustments or limitations on the cost per click set by the strategy. Therefore, the cost per click can vary based on the predicted probability of conversion, but it can go up to a maximum of 1500 rubles.

The correct answer is "Владивостока" because the question states that the advertising campaign has set the region to be targeted as "Санкт-Петербург" and weather adjustments have been made. However, the ad was shown to a user from "Владивосток", which means the weather adjustments would be based on the weather in that region.

The correct answer is 80 рублей because the time of the click (18:02) falls within the period of 18:00 to 23:00, where the time targeting adjustment of 150% is applied. This means that the original bid of 80 рублей is increased by 150%, resulting in a final bid of 80 рублей.

The maximum expenditure in the networks for 7 days can be calculated by multiplying the weekly budget (10,000 rubles) by the specified limit (60%). Therefore, the maximum expenditure would be 10,000 rubles * 60% = 6,000 rubles. However, since the question asks for the maximum expenditure, the correct answer is the closest option to this limit, which is 7,800 rubles.

The correct answer is a combination of three options:
1) Decreasing the number of campaigns with "point" geotargeting based on different conversion rates in regions.
2) Increasing the volume of traffic in priority regions.
3) Decreasing the cost per click in regions with low conversion rates. These tasks can be achieved by adjusting bid adjustments based on the performance of different regions. By reducing the number of campaigns with specific geotargeting, focusing on priority regions, and optimizing bids in regions with low conversion rates, advertisers can improve their overall campaign performance and efficiency.

The correct answer is a combination of both options. The system increased bids when there was a high probability of conversion for the user. Additionally, the advertiser's competitors had set decreasing adjustments, allowing the advertiser's bids to be sufficient for premium ad placement on some traffic. This suggests that the system's bid adjustments and competition's settings both contributed to the occurrence of clicks on premium ads despite insufficient bids.

The correct answer is a combination of the following factors: coefficients of clickability of display positions, advertiser and competitor bids, and forecasted CTR of ads in the premium block. These factors are used to calculate the click price for an ad selected in the Yandex premium block.

The factors that can affect the bid when selecting an ad to show to the user include bid adjustments, keyword quality score, and predicted click-through rate. Bid adjustments allow advertisers to increase or decrease their bids based on factors such as device, location, or time of day. The keyword quality score measures the relevance and quality of the keyword to the ad and landing page. A higher quality score can result in a lower bid. Predicted click-through rate estimates the likelihood that the ad will be clicked on by users, with higher predicted click-through rates resulting in a lower bid.