6. КЛЮЧЕВЫЕ СЛОВА, ОПЕРАТОРЫ И ШАБЛОНЫ

The correct answer is "стиральная машина с сушкой цена, стиралка с сушкой сколько стоит". This set of queries is the most relevant for the advertiser's goal of increasing sales of washing machines with drying function. These queries specifically mention the desired product (washing machine with drying), and also include price-related terms, indicating that potential customers are interested in purchasing and want to know the cost. This makes it a suitable set of queries for the advertising campaign.

The correct answer is "он лайн магазин одежды в Москве" because it includes the specific location "Москва" in the search query. The other two options do not specify a location, so the ads may still be shown for those queries.

The given correct answer "одежда для девушек интернет магазин, модная одежда для девушек" is the most suitable because it specifically targets the desired audience - young women who are interested in fashionable clothing. The phrase "одежда для девушек" (clothing for girls) and "модная одежда для девушек" (fashionable clothing for girls) directly align with the goal of attracting the appropriate target audience to the website. The other options mention women's clothing in general or affordable women's clothing, but they do not specifically address the target audience of young women.

The correct answer is "dog-friendly кафе, ресторан для людей с собаками, кафе вход с питомцами". This set of queries is the most suitable because it directly addresses the goal of the advertising campaign, which is to increase the number of visitors to the café. These queries specifically mention the café being dog-friendly and allowing pets, which would attract dog owners and people looking for a place to eat with their pets.

The correct answer is "заказать забор +из профнастила, забор +из профнастила купить". This set of queries is most suitable because it includes specific keywords related to the company's product (забор из профнастила) and the desired action (заказать, купить). These queries are likely to attract potential customers who are actively looking to purchase a fence made of profiled sheeting.

The selected answer includes the query "курс программирования онлайн" which directly matches the advertiser's product offering of online programming courses. Additionally, the query "курсы программирования +с нуля онлайн" aligns with the goal of increasing sales by targeting potential customers who are interested in starting from scratch with programming courses. This combination of queries is the most suitable for the advertising campaign as it targets the relevant audience and promotes the key features of the product.

The given correct answer is "вызвать платного врача на дом в Москве". This is because the query includes the key phrase "вызвать врача на дом" and also specifies that it should be a paid doctor and in Moscow. The other options either do not specify a paid doctor or do not mention Moscow, so they would not match the given query.

The correct answer is "Грузоперевозки срочно Хабаровск Сочи". This is because the key phrase "Грузоперевозки [Хабаровск Сочи]" is specifically mentioned in this option. The other options either have a different order of the cities or do not include the word "срочно", which is part of the key phrase.

To attract maximum new users to the website while minimizing the time spent on keyword research, it is advisable to create clear advertisements that specify the advertised object and enable auto-targeting. By doing so, the system will automatically generate search queries based on the ad texts and landing pages. This approach ensures that the ads are relevant to the users' search queries and increases the chances of attracting new users efficiently.

The correct answer options include the specific destination "Москва-Владивосток" and the use of brackets to group the cities together "[Москва Владивосток]". These options help to accurately consider the direction of the transportation from Moscow to Vladivostok.

The correct answer is "Пользователь увидит фразу по умолчанию, так как синонимы не подставляются в шаблоны." This is because the question states that the ad was triggered by a synonym, but it does not mention that the synonym will be inserted into the template. Therefore, the user will see the default phrase instead of the synonym.

The correct answer is "купить фото эпилятор для дома". This search query indicates that the user is specifically looking to make a purchase of a home photo epilator. Therefore, if an advertiser is targeting this keyword, their ads will not be shown because the user's intent is to buy and not to gather information or compare prices.

The correct answer is "пластиковые окна заказать". This is because the original keyword phrase "пластиковые окна на заказ" is already included in the other two options. Therefore, if a user searches for "пластиковые окна заказать", the ad will still be relevant and may be shown.

The correct answer is "заказ книг в интернет магазине". This is because the phrase "заказ книг в интернет магазине" does not match any of the given search queries. The other two options include variations of the search query that include the keywords "заказать книги в интернет-магазине", which would trigger the display of ads.

The correct answer is "перевозки калининград москва дешево" and "недорогие перевозки калининград москва" because these two search queries include the exact key phrase "перевозки калининград москва" that was used in the operator square brackets. The other two search queries include variations of the key phrase but not the exact phrase itself.

The correct answer is "дом кукле своими руками". This phrase does not include the keyword "для кукол" (for dolls), which is the key phrase mentioned in the question. Therefore, this phrase does not match the search query and will not generate any impressions.

The advertiser wants to find new queries for their search advertising campaign. To achieve this, they should consider connecting additional relevant phrases to their campaign. This will expand the reach of their ads and potentially attract a wider audience who may be interested in their café in Moscow.

The correct answer is "печка на дровах для бани сколько стоит" because it includes all the key phrases mentioned in the question: "печка", "для бани", and "на дровах". The other options either do not include all the key phrases or include additional words that are not mentioned in the question.

The first headline will include all three phrases: "Рулонные шторы на окна", "Рулонные шторы заказать в Москве", and "Рулонные шторы на заказ со скидкой".

The user will see the default phrase because additional relevant phrases are not inserted into templates.

The correct answer is "кухонная мебель для дачи" because the question asks for the search query that will not generate any impressions. Since the key phrase is "мебель для кухни," it implies that the search query should include this key phrase. However, "кухонная мебель для дачи" does not include the key phrase "мебель для кухни," so it will not generate any impressions.

The correct answer is "автобусы Ростов Анапа". This is because the key phrase "автобус Анапа Ростов" is used in the question, and the answer option "автобусы Ростов Анапа" matches this key phrase in reverse order.

The correct answer is "!журнал !я !и !ты" and "!журнал !я +и !ты" because these combinations of operators will fix the form of each word in the search query. The exclamation mark before each word indicates that it must be present in the search results, while the plus sign before "и" means that it is optional. Therefore, these combinations ensure that the words "журнал", "я", and "ты" are included in the search results, while "и" is optional.

The correct answer is "+как открыть +свое кафе +с +чего начать" because it includes all the words in the query and also uses the "+" operator to ensure that each word is required in the search results. The use of the "+" operator before each word indicates that it must be included in the search results.

In an advertisement, templates can be used in the second headline, the display URL, and the first headline.

The correct answer is "что посмотрим в Казани" because it is the only phrase that matches the key phrase "что посмотреть в Казани" exactly. The other phrases have slight variations or additional words that make them different from the key phrase.

The given correct answer includes the phrases "домашняя кофемашина", "кофемашина для дома", and "купить кофемашину дешево". These phrases match the keywords used in the ad group, which are "Домашняя кофемашина", "Кофемашина для дома", and "Купить кофемашину дешево". Therefore, these phrases would be inserted into the ad headline.

The given answer is correct because it includes the key phrase "дешевые туры" which matches the condition for the ad to be shown. The other options either mention "недорого" or "недорогие туры" which do not exactly match the key phrase.

The correct answer is "туры в Турцию недорого, горящие туры в Турцию цена, туры Турция в июле". The key phrase "туры +в Турцию" indicates that the search query must include both the words "туры" and "в Турцию". The three given search queries all include these key words, so the ad will be shown for all of them.

The phrases that will fit in the headline are "футболок и свитшотов", "полотенец и халатов", and "футболок Новосибирск".

The given correct answer is "диван угловой из экокожи, купить диван экокожа". This is because the keyword phrase "диван из экокожи" is present in all the other options, but it is not present in these two options. Therefore, if someone searches for the keyword phrase "диван из экокожи", the ads will not be shown for these two options.

The combination of operators "!все !свои" in the query "жк !все !свои" will allow to fix all word forms in the query. The operator "!" before a word indicates that the word should not be present in the search results. Therefore, "!все" will exclude any results that contain the word "все", and "!свои" will exclude any results that contain the word "свои". This ensures that all word forms of "все" and "свои" are accounted for in the search query.

The correct answer is "В отчётах Яндекс.Метрики." This is because Yandex.Metrica provides reports and analytics specifically for tracking conversions and evaluating the cost of goals. The other options, such as "Фразы по дням" and "Поисковые запросы," may provide some relevant information, but they do not specifically focus on the evaluation of conversions and goal costs. The option "В Мастере отчётов" is not a valid answer because it does not provide the necessary reports for this specific purpose.