Soal Teori Kejuruan Pemasaran

The correct answer is c. Pelaku usaha. Pelaku usaha refers to individuals or business entities, whether legal or not, who carry out various economic activities. This term encompasses both individuals and organizations involved in conducting business activities in the economic field.

A mannequin is a type of media that displays a product in the form of a full-body statue. It is commonly used in retail stores to showcase clothing and accessories. Unlike a torso or fitting, a mannequin represents the entire body, allowing customers to see how the product would look when worn. Therefore, the correct answer is d. Mannequin.

When the owner of a registered trademark grants permission to another party to use the trademark, it is done through a licensing agreement. This agreement allows the licensee to use the trademark while still recognizing the ownership rights of the trademark holder. Therefore, the correct answer is c. Lisensi.

The correct answer is b. Konsep pemasaran. This is because the concept of marketing focuses on satisfying the needs and wants of the market. It involves understanding customer needs, creating products or services that meet those needs, and promoting and delivering them effectively to the target market. The other options, such as konsep penjualan (sales concept), konsep reklame (advertising concept), konsep distribusi (distribution concept), and konsep promosi (promotion concept), are all important elements of marketing but do not encompass the overall philosophy of marketing as a whole.

The correct answer is d. The talk active customer. This type of customer is uncertain and unsure about making a purchase, but they enjoy engaging in conversations with salespeople or other customers. They may ask a lot of questions and seek advice or information before making a decision. However, their talkativeness does not necessarily lead to a purchase.

The correct answer is "e. Frozen" because the question asks for the term used to describe frozen items such as meat, vegetables, and chicken nuggets. "Frozen" is the term commonly used to refer to items that have been subjected to freezing temperatures to preserve them.

A chiller is necessary for a display dairy because it helps to keep the dairy products at the right temperature, ensuring their freshness and preventing spoilage. A chiller is a refrigeration unit that cools the dairy products and maintains a consistent cold temperature. This is important for preserving the quality and extending the shelf life of the dairy products. Without a chiller, the dairy products may become warm and spoil quickly, leading to food waste and potential health risks for consumers. Therefore, a chiller is an essential piece of equipment for a display dairy.

The correct answer is c. Lay out. Lay out refers to the arrangement or organization of products in a store according to established standards. It involves strategically placing products to maximize visibility, accessibility, and customer flow. A well-designed lay out can enhance the shopping experience, increase sales, and improve customer satisfaction.

The correct answer is b. Show case. A show case is a display cabinet or counter used for displaying goods, such as fresh meat and sausages, for sale. It is commonly used in retail stores to showcase products and attract customers. The term "expired" suggests that the products displayed in the show case are past their expiration date and need to be sold quickly.

The correct answer is c. Meningkatkan citra perusahaan. This is because the other options all relate to the concept of customer philosophy in business. Option a states that customers are the most important part of a company's activities. Option b mentions paying employee salaries, which is important for customer satisfaction as well. Option d suggests that customer satisfaction is key to the success of a business. Option e states that customers are one of the company's assets. However, option c is not directly related to the concept of customer philosophy, as it focuses on improving the company's image rather than prioritizing customer satisfaction.