Social Media Marketing Quiz

The correct answer is "You Tube" because it is not owned by Facebook. You Tube is a video-sharing platform that was created by three former PayPal employees in 2005 and later acquired by Google in 2006. Facebook, on the other hand, owns platforms like Messenger, Instagram, and WhatsApp.

A "Buyer Persona" refers to the profile of an ideal buyer for a product, based on their needs and interests. It helps businesses understand their target audience better and tailor their marketing strategies accordingly. By creating buyer personas, companies can identify the specific characteristics, behaviors, and preferences of their ideal customers, enabling them to develop more effective marketing campaigns and provide personalized experiences.

The correct answer is that KPIs are "Key Performance Indicators", which are metrics used to measure the performance of our campaigns. This means that KPIs are not related to the "King Product Index" or the best-selling product in a catalog. KPIs are important in evaluating the success and effectiveness of marketing campaigns and can help in making data-driven decisions for improvement.

Gli inserzionisti su Facebook non possono utilizzare "Altri siti web visitati" come criterio di targeting. Mentre possono selezionare il target in base all'età, sesso e interessi degli utenti, non hanno accesso alle informazioni sui siti web visitati dagli utenti al di fuori di Facebook.

TOFU is an acronym that stands for "Top of the Funnel." In marketing and sales, the funnel represents the customer journey from awareness to purchase. The top of the funnel refers to the initial stage where potential customers become aware of a product or service. It is the first touchpoint in the sales process and focuses on generating leads and building brand awareness.

The correct answer is "Il marketing serve solo ad aumentare le vendite" (Marketing serves only to increase sales). This statement is false because marketing serves not only to increase sales but also to create value around a company and its brand. Marketing involves various activities such as market research, brand building, advertising, and customer relationship management, all of which contribute to creating a positive image and reputation for the company, attracting customers, and ultimately increasing sales and revenue.

The correct answer is "Per CPA si intende il Costo per Acquisizione ossia il costo medio necessario ad acquisire un contatto o registrare una conversione." This statement explains that CPA stands for Cost per Acquisition, which is the average cost required to acquire a contact or register a conversion.

Il Facebook pixel è un frammento di codice javascript che, quando installato in un sito web o app, è in grado di tracciare determinate azioni dell'utente. Questo permette a Facebook di raccogliere dati sul comportamento degli utenti e utilizzarli per scopi pubblicitari, come mostrare annunci mirati agli utenti in base alle loro azioni e interessi.

A lookalike audience is indeed a similar audience created by Facebook's AI based on the data provided as the source. This means that Facebook's AI analyzes the characteristics and behaviors of the provided data and then identifies and targets users who share similar traits and interests. Therefore, the statement "Un lookalike è un pubblico simile costruito dall'AI di Facebook sulla base dei dati inseriti come origine" is true.

The number of fans on a Facebook page does not influence the outcome of a Facebook advertising auction. The auction is based on factors such as the advertiser's bid, the estimated performance of the ad, and the relevance and quality of the ad. The number of fans on a page may indicate the potential reach of the ad, but it does not directly impact the auction process or determine the success of the ad campaign.

The correct order of elements that make up a Facebook advertising account is Campagna (Campaign) > Ad set > Inserzione (Ad).

Desire is not part of a conversion funnel because a conversion funnel typically consists of the stages of awareness, where potential customers become aware of a product or service, followed by consideration, where they evaluate their options, and then conversion, where they make a purchase or take a desired action. Nurturing is also a part of the funnel, where businesses build relationships with customers to encourage repeat purchases or referrals. Desire, on the other hand, refers to a customer's personal motivation or inclination towards a product, which is not a distinct stage in the conversion funnel.