The given correct answer is "Visión." In the context of the provided statement, "Es una panorámica de todo lo que, en un sentido amplio, quiere ser una empresa y de aquello que quiere lograr en última instancia," it suggests that the answer refers to the concept of vision. Vision is a broad perspective of what a company aims to be and achieve in the long term. It encompasses the company's aspirations, goals, and desired future state.