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Smart Strategies to Protect Your Business’ Digital Privacy

Gone are the days when a locked file cabinet, a strong door, and a heavy deadbolt were all you needed to keep your company’s data safe. These days, data breaches are more likely to occur in the digital sphere. Some of the top digital threats for businesses arise from malware, data theft, ransomware, phishing schemes, undermined...
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Don’t Just Talk to Your Employees – Communicate!

When it comes to interacting with your employees and helping them grow as individuals in your organization, consider the following question: Are you just talking to your employees or are you communicating with them? There’s a distinct difference and you would do well to understand why one is superior to the other. Talking vs. Communicating...
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5 Simple Things You Can Do To Win Customers Over

Getting new customers is never an easy thing, especially in the often cut-throat nature of e-commerce. The problem here is that a lot of e-entrepreneurs tend to overlook the simple things. Grand gestures have their uses, but so do subtler ones that warm people up to you and your business. Here are some of the more...
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6 Tips for Enhancing Post-Training Knowledge Transfer

Training is futile if there’s no plan for knowledge transfer – that’s the bottom line. With that being said, let’s take a few moments to present some ideas and tips regarding ways in which you can enhance post-training knowledge transfer in your organization. 1. Make the Content Digestible Knowledge transfer starts with the content. If...
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4 Help Authoring Mistakes Technical Writers Should Avoid

The first time I heard this high falutin sounding word “help authoring” it was a profoundly excruciating experience. That was a time when I was just starting out on my journey as a technical writer. But now the word doesn’t seem so daunting, in fact, I feel these two words succinctly sum up the essence...
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The Ultimate Guide To A Self Service Knowledgebase

A self-service knowledgebase is the perfect tool to give a fresh breath of life to your customer service. As the name suggests, the whole point of a such a knowledge base is to allows customers engage in searching and finding solutions to their queries. But then the question still remain – why go for self...
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Make Customers Love You with High-Quality User Guides

It’s well established that releasing thorough user guides increases customer satisfaction with your products, in the same way that consolidating your organization’s internal wisdom into a central knowledge base improves new employee onboarding and on-the-job morale. But have you considered that the development of high-quality user guides can be more than just a neat internal...
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4 Project Management Skills Every Marketing Leader Should Master

During the Roman Empire, a lot of slaves were captured from the neighboring lands and thrown in a colosseum to fight till the death, in front of the people of Rome. Some of these were elite warriors, some were trained in their respective armies. But even after being titled as the “Gladiators”, they were defeated...
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Project Management Involved in Running a Digital Marketing Agency

Television news is an extremely fast-paced industry with breaking alerts happening 24 hours a day. Digital marketing would give the newsroom a run for its money considering the rapid pace of the online marketing world. Website changes, paid advertising adjustments, SEO monitoring, link acquisition, social posting and article creation and distribution are the typical tasks...
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What Millennials are Demanding from Customer Service

Millennials, or those between the ages of 18 and 35, hold a large portion of the market in commerce. They’ll be responsible for $200 billion in annual buying power starting in 2017, according to Advertising Age, and by the end of their lifetimes, they’ll have spent over $10 trillion in the commerce sector. Though they...
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