Interested in a career in event or meeting planning?
Take this free quiz to see how you stack up when it comes to event management, logistics, budgeting, basic AV, food & beverage and other elements that go into just about any event!
Timely
Ardent
Sustainable
Marketable
Intelligence
Apathy
Resilience
Sluggishness
C.F.O.
B.E.O.
N.G.O.
L.B.O.
Eliminating corkage fees
Having a reception
Hosting a non-drinking crowd
Providing light fare
Sponsors
Suppliers
Marketers
Planners
Use space more efficiently
Be more interactive with attendees
Save money
Reach all of the attendees
6
8
12
14
Provides the fewest options of performers
Relies on culture and language too much
Cannot always keep people’s attention
Is perceived as a lesser form of engagement
5
4
7
6
Rigging before tables
Audio before video
Registration before green rooms
Catering before entertainment
LEED Certification
CSEP Certification
CERP Certification
TIPS Certification
The shorter the lead time, the fewer options you usually have, because many venues are likely booked by then.
The shorter the lead time, the more negotiating leverage you have with venues that have availability, because venues don't want to see their space not rented on that date, and they recognize they may not get many more inquiries if they don't do a deal with you.
The shorter the lead time, the less negotiating leverage you have with venues that have availability, because you are desperate for space and the venues know it.
Lead time has little effect on venue negotiations.
What you are spending
What you are getting
What you get in relation to what you are spending
The amount you're able to negotiate the venue/vendor down from their original price.
A client reception
An internal (employee) meeting
A media event
A fundraising gala
Photo locations
Load-in area
Ability to get early access to the space
Rigging point
The number and type of restrooms
Choke points
Rigging points
Means of access and egress
Client's goals
Guest count
Attendee profile
Client's goals AND guest count
Client's goals AND attendee profile
Who the attendees are
How much the client's budget is
What the event date is
How many people are coming
Only venues that are available on the desired date
Only venues that are available on the desired date, and can accommodate the client's budget
Only venues that are available on the desired date, can accommodate the client's budget, and can hold the number of guests needed
All venues you researched, so the client can see all the work you've done
Entertainment
Decor
Venue
A/V
Built-in Decor
Big invitation pull
Length of set-up time available
Exciting opportunity for guests
Sponsors
Honorees
Media
Vendors
Events reach more people, but are more expensive on a per person basis
Events reach fewer people, but can have greater messaging and community building opportunities
Events are less expensive on a per person basis, but can have greater messaging and community building opportunities
Events reach more people, but can have greater messaging and community building opportunities
What is the purpose of this event?
What action do you want guests to take at, or after, this event?
What is your event budget?
What does success look like?
To know what criteria will be used in determining if the event was successful or not.
To determine the right theme for the event.
To understand how much the budget is.
To determine when to start the planning process.
Tell the client to get back to you when they have a firm budget
Help the client through the budget development process by providing examples of what things cost
Begin the planning process for the event, and adjust as needed once you know the budget
Discuss options for lowering guest count
Doing a deep dive into a topic
Bringing everyone together
Showcasing a famous keynote speaker you've hired
Motivating the attendees
The importance of a good interviewer/moderator
The need for the interviewer/moderator to prep with the speaker(s) in advance
The type of microphone used
Minimizing the use of slides
Boardroom
Hollow square
U-Shaped
Classroom
Classroom
Crescent rounds
Theater
U-Shaped
Fishbowl
In-room breakouts
Genius bars/kiosks
General session
Gifts
Catering
Car service
Audio visual
A cash flow report tracks payments to vendors, whereas a profit and loss statement does not.
A cash flow report tracks when money is due in and out, whereas a profit and loss statement only tracks the total amounts.
A cash flow report tracks total revenue, whereas a profit and loss statement does not.
A cash flow report tracks what your net profit is, whereas a profit and loss just shows revenue.
75
25
250
50
10
5
6
15
$205
$125
$80
$225
Avoid asking for people's names, to insure greater honesty
Survey guests on site, rather than after the event, to get a greater response level
Put open-ended questions at the beginning, to get them out of the way
The fewer questions there are, the greater the response you are likely to get
More planning resources
Easier to get to
Less expensive
More options for related activities
Gifts
Venue
Photography
Entertainment
Excellent acoustics
Invitation pull
Ability to create your own look
Built in audio visual
Complete Meeting Package
Full American Plan
Modified American Plan
Conference Special
Have alternative options lined up
Never jump at the first offer
Play good cop bad cop
Call venues as early as possible
You want guests to pay for their own drinks
You have a light drinking crowd
You want to know up front what your bar costs will be
You're having a light menu
It limits you to cold items
It takes longer to set up
It involves more staff
It costs more money
More elegant plate design
Faster service
All tables are served at the exact same time
More consistent plate design
Order a premium bar
Order a top shelf bar
Ask the venue to list the specific brands included in their bar service
Have extra liquor bottles available as back up
They are buying the liquor and their staff is serving it
The client is buying the liquor and the caterer's staff serving it
The event is at a bar and the bar staff is serving the liquor
The caterer is picking up the liquor and their staff is serving it, but the client is being billed separately for the liquor by the liquor store
Make sure it reflects the latest event details you expect his team to execute
Let him know you're in charge
Cross check the budget
Review his staffing assignments
The short wall
The long wall
It doesn't make a difference
It depends on the size of the tables
Use less space efficient table shapes (rectangles or squares) and sizes (smaller round)
Cluster tables together for intimacy
Define a smaller area within the venue through pipe and drape
Spread the tables out so you cover the whole room
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