Do You Know What Consumers Want From Online Content? Test Your Knowledge

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Do You Know What Consumers Want From Online Content? Test Your Knowledge

With new technologies and the spike in online content viewing, marketers need to continually reevaluate their content marketing tactics to stay relevant. A few months ago, Rapt Media surveyed more than 2,000 consumers to see what they want and expect out of the content that marketers are delivering to them. Take this quiz to find out if you’re staying current in your content strategy and discover how consumers want to consume content. Note: If you're having problems taking the quiz on your Mac, iPhone or iPad, check out our tips.


Questions and Answers
  • 1. 
    Adults spent an average of 5.5 hours each day doing what in 2015? 
    • A. 

      Viewing video content

    • B. 

      Playing interactive games

    • C. 

      Sharing content via social media

    • D. 

      Using virtual reality

  • 2. 
    What percentage of consumers want to be able to control the topics they see on news sites?​
    • A. 

      86 percent

    • B. 

      17 percent

    • C. 

      49 percent

    • D. 

      51 percent

  • 3. 
    Forty-five percent of which generation change their Facebook News Feed preferences to better control the content they see?
    • A. 

      Baby Boomers

    • B. 

      Generation X

    • C. 

      Millennials

    • D. 

      Generation Z

  • 4. 
    What percent of consumers want to have some sort of control over the ads they’re shown online?
    • A. 

      46 percent

    • B. 

      89 percent

    • C. 

      61 percent

    • D. 

      77 percent

  • 5. 
    What percent of consumers want to be able to skip sections of video that don’t interest or aren’t relevant to them?​
    • A. 

      61 percent

    • B. 

      94 percent

    • C. 

      32 percent

    • D. 

      55 percent

  • 6. 
    64 percent of consumers are more likely to spend more time watching video if they could...
    • A. 

      Interact with it

    • B. 

      Share it over multiple channels

    • C. 

      Watch it without an advertisement

    • D. 

      Watch it on their mobile device