anna johansson

anna johansson

anna johansson

My Articles

How Much Money Can a Knowledge Base Save Your Business

Knowledge bases are powerful new ways to offer information and help to your customers, improving your brand visibility and reputation while simultaneously improving customer retention. How are they able to do this? The main benefit is a kind of automation introduced to the customer service process; rather than using human resources to walk customers through...
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Why Being a Maverick Is Overrated

The term “maverick” enjoyed some brief celebrity status (and parody) when it was used heavily in the 2008 election to brand candidates John McCain and Sarah Palin as politicians who broke away from the norm. But the term—and more specifically, the concept—still enjoys a great deal of prestige. You’ll often hear about breakout entrepreneurial rock...
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