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SMBT12 - Quiz # 5 - Facebook Marketing With Brian Carter

10 Questions
Smbt12 - Quiz # 5 - Facebook Marketing With Brian Carter

This quiz is based on presentation by Brian Carter on Facebook Marketing Strategies

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Questions and Answers
  • 1. 
    According to Brian Carter, Facebook users are in general much more...
    • A. 

      Friendly

    • B. 

      Pretentious

    • C. 

      Positive

    • D. 

      Negative

  • 2. 
    According to a recent comscore study, people who hear about your brand on social media are more likely to click on your brand on Google ads by ______
    • A. 

      45%

    • B. 

      50%

    • C. 

      55%

    • D. 

      60%

  • 3. 
    According to a recent study a Facebook Like is worth
    • A. 

      $8

    • B. 

      $14

    • C. 

      $5

    • D. 

      $9

  • 4. 
    Google is great to fulfill demand but on Facebook you can
    • A. 

      Generate new demand by generating interest

    • B. 

      Find new fans who will buy your products

    • C. 

      Target your audience

    • D. 

      Send messages to fans

  • 5. 
    When hiring someone to manage your social media program, one trait that person should not have is...
    • A. 

      Be reactionary

    • B. 

      Be Courteous

    • C. 

      Poise

    • D. 

      Good Writing skills

  • 6. 
    Less than _____% of your Fans will go back to your Facebook page after they like your page
    • A. 

      17%

    • B. 

      9%

    • C. 

      5%

    • D. 

      1%

  • 7. 
    The right type of Facebook fans you want for your business page are...
    • A. 

      Passionate

    • B. 

      Affordable

    • C. 

      Action takers

    • D. 

      All of the above

  • 8. 
    "We have leading UV Filtering Technology in the industry. Click here to buy" is an ad copy example that focuses on...
    • A. 

      Company Product

    • B. 

      Product Feature

    • C. 

      Product Benefit

    • D. 

      Selling the Dream

  • 9. 
    During the presentation Brian Carter recommended to create a schedule where you have at least _______ post per day
    • A. 

      1

    • B. 

      2

    • C. 

      3

    • D. 

      4

  • 10. 
    To engage your facebook fans it is recommended that you utilize posting tactics like...
    • A. 

      New product promotions

    • B. 

      Asking for a Like or Share

    • C. 

      Sharing links from websites

    • D. 

      Offering product discounts