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Affirms Cultural Values and norms (without evil, no good)
Responding to Deviance clarifies moral boundaries (labeling people deviant makes right/wrong boundaries)
Responding to Deviance brings people together (9/11)
Encourages social change
Innovation – People have endorsed the cultural goal of economic successs but turn to illegitimate means, especially crime to achieve goal.
Ritualism – People don’t expect to get rich but get the necessary education and experience to obtain or retain their jobs.
3. Retreatism – People have rejected both the goals and the means for success. (alcoholics, drug addicts)
Rebellion - People feel so alienated that they want to change the social structure entirely by substituting new goals and means for the original ones.