Social Media Monitoring - Bob Tripathi - Smbt14
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Based on Bob's session on Social Media Monitoring.
- 1.
In social media conversation prism, a site like StumbleUpon is considered as ________________ ?
- A.
A blog site
- B.
A social network site
- C.
A social bookmarking site
- D.
All of the above
Correct Answer
C. A social bookmarking siteExplanation
Stumbleupon is a social bookmarking site where users can rate, share, and store article links from across the web. www.stumbleupon.comRate this question:
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- 2.
Responding to a negative comment on a community forum can be termed as ________________ ?
- A.
Online Reputation Monitoring
- B.
Online Reputation Management
- C.
Social Media Monitoring
- D.
None of the above
Correct Answer
B. Online Reputation ManagementExplanation
Reputation management comes after you analyze the results that come from reputation monitoring the next step is to go out and respond to individual comments or blog posts related to your company.Rate this question:
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- 3.
One way you can reduce social media noise when it comes to monitoring your brand is to _____________ ?
- A.
Conduct keyword research
- B.
Choosing keywords wisely
- C.
Narrowing down your keyword list
- D.
All of the above
Correct Answer
D. All of the aboveExplanation
When conducting social media monitoring it helps if you conduct keyword research as it can help you to create alerts based on specific keywords. This way, you are monitoring the conversations that matter the most to your business.Rate this question:
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- 4.
Google Alerts is a type of Social Media Management tool.
- A.
True
- B.
False
Correct Answer
B. FalseExplanation
Google alerts are simply alerts and can be leveraged as a monitoring tool only and not as a social media management tool.Rate this question:
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- 5.
What is Social Media Sentiment Analysis?
- 6.
One of the ways to diffuse a current crisis with an irate customer is to................
- A.
Reach out to the customer through Twitter
- B.
Reach out to the customer within 12 hours
- C.
Invite them to your blog or controlled site
- D.
All of the above
Correct Answer
C. Invite them to your blog or controlled siteExplanation
best way is to invite them to your own platforms or controlled site as opposed to a public blogRate this question:
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- 7.
Social Media Managers need to create a special ___________ process to deal with irate social media community members.
Correct Answer
crisis managementExplanation
As explained during the presentation, social media managers need to create a special crisis management process to deal with irate social media community members.Rate this question:
- 8.
One recommended way to close the response loop after the customer issue has been resolved is to ____________
- A.
Send a thank you card!
- B.
Close the response chain on the platform it originated from
- C.
Send a personalized email to the customer
- D.
None of the above
Correct Answer
B. Close the response chain on the platform it originated fromExplanation
It is recommended that after a customer complaint is resolved go back to the same platform from where the complaint originated from. This way others can see your response and that as a company you care about your customers.Rate this question:
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- 9.
One of the following is NOT a Online Reputation Management best practice:
- A.
Addressing the issue directly on your site
- B.
Encourage actual customers to leave real reviews about your company
- C.
Do not leave rebuttal
- D.
Create positive content around your brand
Correct Answer
C. Do not leave rebuttalExplanation
There were five online reputation management best practices recommended and leaving a short rebuttal is one of them. A rebuttal helps you to explain your side of the story when a customer complaints.Rate this question:
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- 10.
The art of social media is ___________ your positives for a far wider reach.
Correct Answer
amplifyingExplanation
The art of social media involves enhancing or increasing the visibility and impact of your positive aspects or messages to reach a larger audience. By amplifying your positives, you are effectively broadcasting your strengths, achievements, or positive content to a wider group of people through social media platforms. This can help in building a strong online presence, increasing brand awareness, and engaging with a larger community of followers or potential customers.Rate this question:
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Jan 19, 2024Quiz Edited by
ProProfs Editorial Team -
Apr 27, 2013Quiz Created by
Bobtripathi
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