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How many hours per week, in an average week, do you allocate to IT marketing, sales, and business development?



A. Less than 4 hours per week
B. 4-8 hours per week
C. More than 8 hours per week
Asked by Layla, Last updated: Aug 04, 2020

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1 Answer

John Smith

John Smith

Answered Sep 09, 2016

More than 8 hours per week-unless your firm is large enough to have dedicated it marketing, sales, and business development staff, most owners of small business technology providers are severely under-invested in the amount of time thats realistically required to grow and maintain a healthy client list. sorry, the tooth fairy wont put the client list under your pillow either. so, you need to have a solid it marketing plan and you need to execute. after youve taken care of your existing paying clients as if your companys survival depended on it (because it does), your #2 goal must be all about acquiring new clients wholl be your companys future.
 

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