What are the two most important management challenges in building a successful e-commerce site?

1. Customers won’t trust your website
Regardless of whether your site has a sophisticated or crude layout, and irrespective of whether you’ve hired a team of professional designers to create your company logo or just transposed what you doodled on a paper napkin, customers will not automatically trust your website.

2. You will need to work on-site SEO
Most e-commerce sites are not at the top of the SERP because they only list their perfunctory products, services, and prices. You can use SEO to position your website at the top of the SERP by providing detailed product descriptions containing unique content.

An e-commerce site is a website that is conducted on the Internet. For the most part, the business will run primarily on the Internet. That is, they will not have a brick and mortar store. When someone is starting a business, whether it be on the Internet or in a brick and mortar store, the owner must have a business plan in action in order for the business to be successful.

The manager or owner has a responsibility of overcoming challenges. One thing the manager or owner must do is to develop a clear understanding of the business objectives. Usually, people want to determine what they are trying to achieve. This would be the goal or objective. Another challenge would be to know how to choose the right technology to achieve that goal.