Why is retaining customers so important in sales and marketing? - ProProfs Discuss
Topics
Products
Follow Us:

Why is retaining customers so important in sales and marketing?

Why is retaining customers so important in sales and marketing?

Change Image    Delete



This question is part of Project Management quiz
Asked by Erroljohnyatar, Last updated: Jul 05, 2020

+ Answer
Request

2 Answers

T. Perez

T. Perez

Answered May 10, 2018

Retaining customers is essential in business because it costs more to get a new customer than it does to keep an old one. It also helps for you to know the needs of the customer. Loyal customers provide a boost in sales because they tend to spend more than new customers. There is a level of trust involved. Repeat customers also tend to but a broader range of products and service packages.

This is because they are already familiar with the products, which means they are likely to gravitate to other products you are selling. Also, retaining a loyal customer base is proof that you deliver exceptional customer service experience. This helps build a reputation, and it gives the customer the incentive to refer other people to your services.

 

John Smith

John Smith

Answered Dec 22, 2016

Have agents provide customers with portal registration instructions when working a case
Identify active customers and send them registration instructions via email.
 

Search for Google images
Select a recommended image
Upload from your computer
Search for Google images
Select a recommended image
Upload from your computer
Search for Google images
Select a recommended image
Upload from your computer

Email Sent
We have sent an email to your address "" with instructions to reset your password.