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What is Marketing Automation?

Asked by M. Wright, Last updated: Jan 19, 2020

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2 Answers

W.Willow

W.Willow

Answered Feb 28, 2020

Marketing automation is related to those that would be on a marketing team. Marketing automation involves software and web-based services being used for the purpose of managing, carrying out, and automating marketing tasks.

This type of automation eliminates the need for repetitive marketing processes, like emailing, using social media, or other actions that occur on a website. It replaces it with software that has a purpose around it and applications that have great performance. Many companies prefer this because it is low costs and gives great results. There are three types of marketing automation, including marketing intelligence, workflow automation, and business development.
 

Indira Rani

Indira Rani

Answered Jan 24, 2020

Marketing automation tools remains a topic amongst the marketing team. Well, marketing automation is the use of software and web-based services to execute, manage and automate marketing tasks and processes. It replaces manual, repetitive market processes (emails, social media, and website actions) with purpose-built software and applications geared towards excellent performance. Many companies tend to employ this mode of marketing since it is cost-effective and gives results beyond a reasonable doubt. There are about three main categories of marketing automation, which include marketing intelligence, business development, and workflow automation. It should be noted that there are lots of data to prove the benefit of marketing automation. This includes;Increment in qualified leads, at a lower cost per lead Improved customer retention and relationships Improved marketing and sales within a relatively short period Demonstrated strength in the marketing ROI. The above, amongst other benefits, are the advantages of marketing automation.
 

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