Research indicates that ninety-one percent of people use social media marketing. It increased from 86.2 percent in 2013 to ninety-one percent it is now. One of the benefits of social media marketing is that it possesses the ability to be viewed by billions of users.
Worldwide social media advertising spent nearly 27 billion dollars in 2018, and experts are speculating that by the end of 2020, it will be 37 billion. Brands are persisting in comprising social media in their marketing strategy.
Whether it's influencer marketing or story ads, they are trying numerous ways to reach consumers. Social media helps businesses to access cost-effective marketing, connect with their audience, and build brand loyalty.