Yes, social media marketing is effective. In fact, it is one of the most cost-effective business marketing strategies nowadays. Believe it or not, social media marketing is the best way to grow your business in our world today.
Many brands across the globe have recorded an increase in sales, visibility, and outreach of their business due to the use of social media marketing.
Social media marketing also helps brands understand their customers and better interact with them. It brings consumers and business owners a step closer. This also helps brands to know and understand the need of their audience.
Due to these reasons, over 90% of marketers now encourage the use of social media marketing to connect with their audience.
Even though a sizable majority, which is 77 percent of retailers are utilizing a minimum one social network to promote their brand, and that doesn't necessarily mean they are getting the most out of their advertisement or generating significant results. Only 48 percent of marketers said they see a return on their investment using social media.
The failure infers that perhaps many are failing to participate appropriately with the correct platforms, or they are not able to gauge the impact of social media marketing successfully. Only 42 percent of marketers feel like their Facebook endeavors are working, which is a decrease from 46 percent in 2016.