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What is Google BERT Update?

Asked by Rahul Setia, Last updated: Jan 03, 2020

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A. Boaz

I have compassion for Automobiles and I dig the fast pace while I ride or drive.

A. Boaz, Mechanical Engineer, Diploma in Mechanical Engineering, Atlanta, Georgia

Answered Nov 21, 2019

Google updated its language processing technology, which is called BERT. It can evaluate the way words in a search query related to each other. BERT stands for Bidirectional Encoder Representations from Transformers.

With the BERT update, Google enhanced its understanding of natural language. Google described BERT as the most significant leap forward within the past few years. BERT is a query understanding update, meaning that Google has matured and now understands more about searching and surfacing the most relevant results.

BERT is expected to influence ten percent of all searches when it is rolled out globally. It will have an enormous impact on featured snippets across multiple languages. BERT also helps users focus on better content.

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