Marie Kondo is definitely the modern Martha Stewart. She is so much like her in that she teaches people how to do things that she is really good at. While Martha Stewart tends to teach about cooking and crafting, Marie Kondo teaches people how to organize.
Both women have a lot in common. In some ways, you can't imagine anyone being so into what they are into. But, that is why they are considered professionals at what they do and why people tune in to watch them and to learn from them. Marie connects with the younger generation while Martha has more in common with the older generation, it seems.
I think Marie Kondo is known throughout the world, whereas I doubt Stewart is, outside the U.S. She is the founder of Martha Stewart Living Omnimedia, and a TV personality, but her fame is limited and will probably be short-lived. Kondo has touched millions in a very personal way - the organization of their personal items - and will probably live on. So no, she is not the new Martha Stewart, she is more successful than that.
That’s actually a really adorable comparison. Marie Kondo is good, great in fact but she is no Martha Stewart. Martha Stewart has been organizing homes for at least 2 decades. She is the woman who literally brought the entire lifestyle industry into the forefront of television. Marie and Martha are not exactly similar because where they concentrate their energies is completely different.
Martha started her career with cookbooks and then turned to home decor. She is what you would call a lifestyle guru. She keeps changing her point of concentration and is never just focused on one aspect of lifestyle. Martha spends her time on everything from folding towels to choosing the perfect couch to match the walls.
Whereas Marie Kondo is more concentrated on decluttering and as her show calls it “Tidying Up”. Marie Kondo has a relatively young career. Marie is also indirectly an advocate of minimalism and concentrates her energy as such.
Marie Kondo’s theories are based on simplicity and cleaning while Martha is so spread out in the lifestyle and cooking industry that simplicity is just one of the many concepts she follows. It’ll take years before Marie can reach Martha’s level and even that is farfetched speculation. Despite everything, Kondo’s tips are actually really nice.