Can you rank the four Ps of the Marketing Mix in the level of importance (1=most, 4=least)? Your company has produced a smartphone product that far exceeds the capabilities and usability of the iPhone and BlackBerry. As the director of Marketing, you have to convince the owner of the company where he/she should spend the bulk of their money within the Marketing Mix.
Product=4, promotion=3, place=2, price=1. Sinece the product far exceeds the capabilitied and usability of the iphone and Blackberry, the high quailitiy of the product could be mostly attractive to customers. With the good product, we should find effective ways to promote the product through advertising and some other ways to make potential customers know the advantages it and then be willing to purchase it. The place, known as distribution, is the third most important becacuse people would be more convience to buy the product at the right place and at the right time. And the price ranks at last because of the high quality, the cost could not be low. So, the price may noe act as the attractive aspect.