Can you rank the four Ps of the Marketing Mix in the level of - ProProfs Discuss
Topics
Products
Follow Us:

Can you rank the four Ps of the Marketing Mix in the level of importance (1=most, 4=least)? Your company has produced a smartphone product that far exceeds the capabilities and usability of the iPhone and BlackBerry. As the director of Marketing, you have to convince the owner of the company where he/she should spend the bulk of their money within the Marketing Mix.




This question is part of Marketing Principles Quiz
Asked by Cwall, Last updated: Aug 09, 2020

+ Answer
Request

2 Answers

John Adney

John Adney

Answered Jan 22, 2017

Product
Promotion
place
price
 

LylaLin

LylaLin

Answered Dec 17, 2016

Product=4, promotion=3, place=2, price=1. Sinece the product far exceeds the capabilitied and usability of the iphone and Blackberry, the high quailitiy of the product could be mostly attractive to customers. With the good product, we should find effective ways to promote the product through advertising and some other ways to make potential customers know the advantages it and then be willing to purchase it. The place, known as distribution, is the third most important becacuse people would be more convience to buy the product at the right place and at the right time. And the price ranks at last because of the high quality, the cost could not be low. So, the price may noe act as the attractive aspect.
 

Search for Google images
Select a recommended image
Upload from your computer
Search for Google images
Select a recommended image
Upload from your computer
Search for Google images
Select a recommended image
Upload from your computer

Email Sent
We have sent an email to your address "" with instructions to reset your password.