Which one is correct? One of the following is the correct definition of marketing used by the Chartered Institute of Marketing and the others are fundamentally flawed.
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A. The selling process which results from the identification and anticipation of customer requirements B. The management process which identifies, anticipates and supplies customer requirements efficiently and profitably C. An accounting process of minimising costs and maximising revenues D. The supply of goods and services to customers in such a way that the company becomes the preferred source of supply for customers