Which one is correct? One of the following is the correct definition - ProProfs Discuss
Topics
Products
Follow Us:

Which one is correct? One of the following is the correct definition of marketing used by the Chartered Institute of Marketing and the others are fundamentally flawed.

Which one is correct? One of the following is the correct definition of marketing used by the Chartered Institute of Marketing and the others are fundamentally flawed.

Change Image    Delete



A. The selling process which results from the identification and anticipation of customer requirements
B. The management process which identifies, anticipates and supplies customer requirements efficiently and profitably
C. An accounting process of minimising costs and maximising revenues
D. The supply of goods and services to customers in such a way that the company becomes the preferred source of supply for customers

This question is part of Marketing Management
Asked by Saintl, Last updated: Aug 02, 2020

+ Answer
Request
1

1 Answer

John Smith

John Smith

Answered Oct 12, 2016

The management process which identifies, anticipates and supplies customer requirements efficiently and profitably

Remember that a key definition of marketing revolves around the whole range of business processes that seek to satisfy customers needs, and not just selling.
 

Search for Google images
Select a recommended image
Upload from your computer
Search for Google images
Select a recommended image
Upload from your computer
Search for Google images
Select a recommended image
Upload from your computer

Email Sent
We have sent an email to your address "" with instructions to reset your password.