Scientific Perspective On Mass Communication Era

1.

What are the years of the Scientific Perspective on Mass Communication Era?
- A.
  
  1932 - 1950
- B.
  
  1938 - 1945
- C.
  
  1930 - 1940
- D.
  
  1939 - 1949
Correct Answer
B. 1938 - 1945

Explanation
The correct answer is 1938 - 1945. This era is known as the Scientific Perspective on Mass Communication Era, which focused on the study and analysis of mass communication using scientific methods. During this time, researchers and scholars began to apply social science theories and methods to the study of media effects and audience behavior. The years 1938 to 1945 fall within this era and represent a period of significant developments in the field of mass communication research.

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2.

What prompted the scientific perspective theory?
- A.
  
  A radio play
- B.
  
  A newspaper
- C.
  
  A photograph
- D.
  
  A film
Correct Answer
A. A radio play

Explanation
The scientific perspective theory was prompted by a radio play.

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3.

What was the theme of the artictic work that prompted the scientific perspective on mass communication?
- A.
  
  Earthlings going into outer space
- B.
  
  Humans undertaking massive deep-sea projects
- C.
  
  Humans being able to fly
- D.
  
  Martians attacking the earth
Correct Answer
D. Martians attacking the earth

Explanation
The theme of the artistic work that prompted the scientific perspective on mass communication was Martians attacking the earth. This suggests that the artistic work, which could be a book, movie, or artwork, depicted a scenario where Martians were attacking the earth. This event likely sparked a scientific perspective on mass communication, as it would have raised questions about how to effectively communicate and coordinate efforts in the face of such a threat.

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4.

What was the reaction of Americans that caught the attention of social scientists?
- A.
  
  They waited to see what happens
- B.
  
  They panicked and dialed the emergency services' numbers
- C.
  
  They panicked and fled from their homes
- D.
  
  They gathered food & water & prepared for an emergency
Correct Answer
C. They panicked and fled from their homes

Explanation
The correct answer states that Americans panicked and fled from their homes. This suggests that their reaction to the situation caught the attention of social scientists. This reaction implies that the situation was perceived as a serious emergency or threat, leading people to prioritize their safety by leaving their homes. This behavior may have sparked interest among social scientists who study human behavior in times of crisis or disaster.

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5.

How did they mass society theory critics react to this event?
- A.
  
  They cited this as a proof of people reacting en masse to a media event
- B.
  
  They thought of reassessing their viewpoint
- C.
  
  They agreed that times have changed and new theories must be considered
- D.
  
  They wanted further proof to support their theory
Correct Answer
A. They cited this as a proof of people reacting en masse to a media event

Explanation
The critics of mass society theory reacted to this event by citing it as proof that people do indeed react en masse to a media event. This suggests that the event in question had a significant impact on a large number of people, supporting the idea that mass society theory accurately explains the influence of media on society.

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6.

What did researchers at Princeton University point out?
- A.
  
  That the mass society theorists were right
- B.
  
  That only 1/6 of the audiences reacted that way while 5/6 remained unaffected
- C.
  
  That one may actually expect an attack from Martians as media reflects society
- D.
  
  That one need not panic as it was just a created event
Correct Answer
B. That only 1/6 of the audiences reacted that way while 5/6 remained unaffected

Explanation
Researchers at Princeton University pointed out that only 1/6 of the audiences reacted to a certain event, while the majority, 5/6, remained unaffected.

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7.

On whose work was the methodology of the researchers based on?
- A.
  
  Marshall McLuhan
- B.
  
  Paul Lazarsfeld
- C.
  
  Noam Chomsky
- D.
  
  Denis McQuail
Correct Answer
B. Paul Lazarsfeld

Explanation
The methodology of the researchers was based on the work of Paul Lazarsfeld.

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8.

What was Paul Lazarsfeld's view?
- A.
  
  That media are powerful tools
- B.
  
  That media are not powerful tools
- C.
  
  That impact of media cannot be gauged by mere guesswork
- D.
  
  That impact of media can be guessed if guessed properly
Correct Answer
C. That impact of media cannot be gauged by mere guesswork

Explanation
Paul Lazarsfeld's view was that the impact of media cannot be gauged by mere guesswork.

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9.

Paul Lazarsfeld believed in ...
- A.
  
  Scientific study of media & audience behaviour
- B.
  
  Assumptions of the media
- C.
  
  Assumptions of the audience
- D.
  
  Skills of media technicians
Correct Answer
A. Scientific study of media & audience behaviour

Explanation
Paul Lazarsfeld believed in the scientific study of media and audience behavior. He was a prominent figure in the field of communication research and was known for his contributions to the study of mass media effects. Lazarsfeld emphasized the importance of conducting rigorous research to understand how media messages are received and interpreted by audiences. He believed that by studying the relationship between media and audience behavior in a scientific manner, researchers could gain valuable insights into the effects of media on society. Lazarsfeld's approach laid the foundation for modern media research methods and helped shape the field of media studies.

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10.

Which era of mass communication followed the scientific perspective?
- A.
  
  Mass society theory era
- B.
  
  Limited effects theory era
- C.
  
  Cultural theories era
- D.
  
  None of the above
Correct Answer
B. Limited effects theory era

Explanation
The limited effects theory era followed the scientific perspective in mass communication. This era suggested that media had only a minimal influence on individuals' attitudes and behaviors. It emphasized that people were not passive recipients of media messages, but rather active interpreters who filtered and selectively processed information. This perspective challenged the earlier mass society theory, which believed that media had a powerful and direct influence on individuals. The limited effects theory era focused on understanding the various factors that influenced media effects, such as individual characteristics, social relationships, and personal motivations.

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Scientific Perspective On Mass Communication Era

What are the years of the Scientific Perspective on Mass Communication Era?

What prompted the scientific perspective theory?

What was the theme of the artictic work that prompted the scientific perspective on mass communication?

What was the reaction of Americans that caught the attention of social scientists?

How did they mass society theory critics react to this event?

What did researchers at Princeton University point out?

On whose work was the methodology of the researchers based on?

What was Paul Lazarsfeld's view?

Paul Lazarsfeld believed in ...

Which era of mass communication followed the scientific perspective?