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Marketing Test Chapters 1-4

56 Questions
Marketing Quizzes & Trivia

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Questions and Answers
  • 1. 
    Baby boomers
    • A. 

      Acquiring information on events outside the organization to interperet potential trends

    • B. 

      Demopraphic charactereistics of the populationh and its

    • C. 

      Description of population by age, gender, ethnicity, income and occupations

    • D. 

      Children born between 1946-1964

  • 2. 
    Cause Marketing
    • A. 

      Efforts to produce, promote, reclaim environmentally sensitive products

    • B. 

      Idea that organizations are part of a larger society and are accountable to that society for their actions

    • C. 

      Tying charactable contributions of a firm directly to sales produced through the promation of one of its products

    • D. 

      Assesment of a firms objectives, strengths, and performance in the domain of social responsibility

  • 3. 
    Code Of Ethics
    • A. 

      Philosophy considers certain individual rights or duties as universal

    • B. 

      Codified ethics of exchange between buyers and sellers

    • C. 

      Formal statement of ethical principals and rules of conduct

    • D. 

      "greatest good for the greatest number"

  • 4. 
    Competition
    • A. 

      Restrictions state and federal laws place on a buisness

    • B. 

      Information and communiacatino base electronic exchange

    • C. 

      Alternative firms that could provide a product to satisfy a specific markets needs

    • D. 

      Movement started to increase the influence,rights, and power of consumersmovement started to increase the

  • 5. 
    Consumer Bill of Rights
    • A. 

      Codified ethics of exchange between buyers and sellers

    • B. 

      "greatest good for the greatest number"

    • C. 

      Formal statement of ethical principals and rules of conduct

    • D. 

      Philosophy considers certain individual rights or duties as universal

  • 6. 
    Consumerism
    • A. 

      Restrictions state and federal laws place on a buisness

    • B. 

      Information and communiacatino base electronic exchange

    • C. 

      Alternative firms that could provide a product to satisfy a specific markets needs

    • D. 

      Movement started to increase the influence,rights, and power of consumersmovement started to increase the

  • 7. 
    Core Values
    • A. 

      Statement of vistion of an organizations function in society

    • B. 

      Ratio of firms sales to the total sales fo all firms in the industry

    • C. 

      The fundamental passionate and enduring pricipals that guide an organization

    • D. 

      Visual display or essential marketing information

  • 8. 
    Culture
    • A. 

      Marketing programs that reflect unique aspects of different races

    • B. 

      Inventions from applied sceince or engineering research

    • C. 

      Set of values, ideas, and attitudes learned and shared among memebers of a group

    • D. 

      Income, expidentrues, and resources that affect the cost of running a business or household

  • 9. 
    Customer Value ?
    • A. 

      Buyers benefits; quality, convience, on-time delivery

    • B. 

      Activity for creating and delivering offerings that benefit the organization and its stockholders, and society.

    • C. 

      Linking organization to its individual customers, employees, suppliers and other parties

    • D. 

      Uncontrollable social, economic, techonological, competitive, tegulatory forces

  • 10. 
    Demographics
    • A. 

      Children born between 1946-1964

    • B. 

      Demopraphic charactereistics of the populationh and its values

    • C. 

      Description of population by age, gender, ethnicity, income and occupations

    • D. 

      Acquiring information on events outside the organization to interperet potential trends

  • 11. 
    Demographics
    • A. 

      Description of population by age, gender, ethnicity, income and occupations

    • B. 

      Acquiring information on events outside the organization to interperet potential trends

    • C. 

      Demopraphic charactereistics of the populationh and its values

    • D. 

      Children born between 1946-1964

  • 12. 
    Economy
    • A. 

      Marketing programs that reflect unique aspects of different races

    • B. 

      Set of values, ideas, and attitudes learned and shared among memebers of a group

    • C. 

      Inventions from applied sceince or engineering research

    • D. 

      Income, expidentrues, and resources that affect the cost of running a business or household

  • 13. 
    Environmental Forces ?
    • A. 

      Linking organization to its individual customers, employees, suppliers and other parties

    • B. 

      Marketing managers controllable factors; Product, Price, Promotion, Place

    • C. 

      Uncontrollable social, economic, techonological, competitive, tegulatory forces

    • D. 

      Activity for creating and delivering offerings that benefit the organization and its stockholders, and society.

  • 14. 
    Environmental Scanning
    • A. 

      Children born between 1946-1964

    • B. 

      Demopraphic charactereistics of the populationh and its values

    • C. 

      Description of population by age, gender, ethnicity, income and occupations

    • D. 

      Acquiring information on events outside the organization to interperet potential trends

  • 15. 
    Ethics
    • A. 

      Moral principles and values that govern the actions and decsions of an individual or group

    • B. 

      Movement started to increase the influence,rights, and power of consumersmovement started to increase the

    • C. 

      Alternative to Gov't control where an industry attempts to police itself

    • D. 

      Information and communiacatino base electronic exchange

  • 16. 
    Exchange is ?
    • A. 

      Trade of money for goods and services

    • B. 

      Activity for creating and delivering offerings that benefit the organization and its stockholders, and society.

    • C. 

      Trade of things of value between buyers and sellers

  • 17. 
    Generation X
    • A. 

      1977-1994

    • B. 

      1946-1964

    • C. 

      1965-1976

    • D. 

      1994-2010

  • 18. 
    Generation Y
    • A. 

      1994-2010

    • B. 

      1977-1994

    • C. 

      1965-1976

    • D. 

      1946-1975

  • 19. 
    Goals
    • A. 

      Statement of vistion of an organizations function in society

    • B. 

      Targets of performance to be achieved

    • C. 

      The fundamental passionate and enduring pricipals that guide an organization

    • D. 

      Ratio of firms sales to the total sales fo all firms in the industry

  • 20. 
    Green Marketing
    • A. 

      Efforts to produce, promote, reclaim environmentally sensitive products

    • B. 

      Idea that organizations are part of a larger society and are accountable to that society for their actions

    • C. 

      Assesment of a firms objectives, strengths, and performance in the domain of social responsibility

    • D. 

      Tying charactable contributions of a firm directly to sales produced through the promation of one of its products

  • 21. 
    Laws
    • A. 

      Moral principles and values that govern the actions and decsions of an individual or group

    • B. 

      Held in court if they are broken

    • C. 

      Societys standards and values that are enforceable in the courts

    • D. 

      Alternative to Gov't control where an industry attempts to police itself

  • 22. 
    Market Dashboard
    • A. 

      Characteristics of a product that make it superior to competitive substitutes

    • B. 

      Where a frrim or porduct has been recently , wher it is now, and where it is headed

    • C. 

      Measure of value or trend of marketing activity or result

    • D. 

      Visual display or essential marketing information

  • 23. 
    Market is ?
    • A. 

      Trade of money for goods and services

    • B. 

      Activity for creating and delivering offerings that benefit the organization and its stockholders, and society.

    • C. 

      People with desire and ability to buy a specific offering

    • D. 

      Activity for creating and delivering offerings that benefit the organization and its stockholders, and society.

  • 24. 
    Market Orientation ?
    • A. 

      People who use the good or service from a household

    • B. 

      Orgainzation should satisfy consumer needs in a way that provides for society's well being

    • C. 

      Idea that organization should stive to satisfy needs of consumers while achieving their goals

    • D. 

      To colllect and use information about customers

  • 25. 
    Market Segmentation
    • A. 

      Organiaztional appraisel fo its internal strengths and weaknessess and its external opportunities and threats

    • B. 

      Detailed day to day operational decsions essential to overall success of marketing strategies

    • C. 

      Sorting potential buyers into groups with common needs and that will respond similarly

    • D. 

      Characteristics of a product that make it superior to competitive substitutes

  • 26. 
    Market Share
    • A. 

      The fundamental passionate and enduring pricipals that guide an organization

    • B. 

      Statement of vistion of an organizations function in society

    • C. 

      Ratio of firms sales to the total sales fo all firms in the industry

    • D. 

      Visual display or essential marketing information

  • 27. 
    Marketing Concept ?
    • A. 

      Idea that organization should stive to satisfy needs of consumers while achieving their goals

    • B. 

      To colllect and use information about customers

    • C. 

      Orgainzation should satisfy consumer needs in a way that provides for society's well being

    • D. 

      People who use the good or service from a household

  • 28. 
    Marketing is ?
    • A. 

      Activity for creating and delivering offerings that benefit the organization and its stockholders, and society.

    • B. 

      People with the desire and ability to buy a speciefic offering

    • C. 

      Specific potential customers which organizations direct marketing towards

    • D. 

      Marketing managers controllable factors; Product, Price, Promotion, Place

  • 29. 
    Marketing Metric
    • A. 

      Where a frrim or porduct has been recently , wher it is now, and where it is headed

    • B. 

      Visual display or essential marketing information

    • C. 

      Measure of value or trend of marketing activity or result

    • D. 

      Organiaztional appraisel fo its internal strengths and weaknessess and its external opportunities and threats

  • 30. 
    Marketing Mix is ?
    • A. 

      Uncontrollable social, economic, techonological, competitive, tegulatory forces

    • B. 

      Activity for creating and delivering offerings that benefit the organization and its stockholders, and society.

    • C. 

      Buyers benefits; quality, convience, on-time delivery

    • D. 

      Marketing managers controllable factors; Product, Price, Promotion, Place

  • 31. 
    Marketing Plan
    • A. 

      Road map for the marketing activities of an organizatino for a specified future time period

    • B. 

      Measure of value or trend of marketing activity or result

    • C. 

      Where a frrim or porduct has been recently , wher it is now, and where it is headed

    • D. 

      Visual display or essential marketing information

  • 32. 
    Marketing Program ?
    • A. 

      Buyers benefits; quality, convience, on-time delivery

    • B. 

      Plan that integrates the marketing mix to provide a good serivde or idea to buyers

    • C. 

      Idea that organization should stive to satisfy needs of consumers while achieving their goals

    • D. 

      To collect and us information about customers

  • 33. 
    Marketing Strategy
    • A. 

      Sorting potential buyers into groups with common needs and that will respond similarly

    • B. 

      Detailed day to day operational decsions essential to overall success of marketing strategies

    • C. 

      Means by which marketing goals is to be achieved

    • D. 

      Organiaztional appraisel fo its internal strengths and weaknessess and its external opportunities and threats

  • 34. 
    Marketing Tactics
    • A. 

      Characteristics of a product that make it superior to competitive substitutes

    • B. 

      Organiaztional appraisel fo its internal strengths and weaknessess and its external opportunities and threats

    • C. 

      Sorting potential buyers into groups with common needs and that will respond similarly

    • D. 

      Detailed day to day operational decsions essential to overall success of marketing strategies

  • 35. 
    Marketspace
    • A. 

      Restrictions state and federal laws place on a buisness

    • B. 

      Alternative firms that could provide a product to satisfy a specific markets needs

    • C. 

      Information and communiacatino base electronic exchange

    • D. 

      Movement started to increase the influence,rights, and power of consumersmovement started to increase the

  • 36. 
    Mission
    • A. 

      Statement of vistion of an organizations function in society

    • B. 

      The fundamental passionate and enduring pricipals that guide an organization

    • C. 

      Ratio of firms sales to the total sales fo all firms in the industry

    • D. 

      Visual display or essential marketing information

  • 37. 
    Moral Idealism
    • A. 

      "greatest good for the greatest number"

    • B. 

      Formal statement of ethical principals and rules of conduct

    • C. 

      Codified ethics of exchange between buyers and sellers

    • D. 

      Philosophy considers certain individual rights or duties as universal

  • 38. 
    Multicultural Marketing
    • A. 

      Marketing programs that reflect unique aspects of different races

    • B. 

      Set of values, ideas, and attitudes learned and shared among memebers of a group

    • C. 

      Inventions from applied sceince or engineering research

    • D. 

      Income, expidentrues, and resources that affect the cost of running a business or household

  • 39. 
    Organizational Buyers
    • A. 

      To colllect and use information about customers

    • B. 

      People who se the good or service from a household

    • C. 

      Benefits or customer value recieved by user of the product

    • D. 

      Manufactures, wholesalers, retailers, Gov'ts that buy goods and service for their own

  • 40. 
    Organizational Culture
    • A. 

      Ratio of firms sales to the total sales fo all firms in the industry

    • B. 

      The fundamental passionate and enduring pricipals that guide an organization

    • C. 

      Statement of vistion of an organizations function in society

    • D. 

      Values, ideas, attitudes & behavioral norms learned & shared among members of a group

  • 41. 
    Points of Difference
    • A. 

      Detailed day to day operational decsions essential to overall success of marketing strategies

    • B. 

      Characteristics of a product that make it superior to competitive substitutes

    • C. 

      Organiaztional appraisel fo its internal strengths and weaknessess and its external opportunities and threats

    • D. 

      Sorting potential buyers into groups with common needs and that will respond similarly

  • 42. 
    Regualtion
    • A. 

      Restrictions state and federal laws place on a buisness

    • B. 

      Alternative firms that could provide a product to satisfy a specific markets needs

    • C. 

      Movement started to increase the influence,rights, and power of consumersmovement started to increase the

    • D. 

      Information and communiacatino base electronic exchange

  • 43. 
    Relationship Marketing ?
    • A. 

      Idea that an organizatin should strive to satisfy needs of consumers while achiebing their goals

    • B. 

      Linking organization to its individual customers, employees, suppliers and other parties

    • C. 

      Plan that integrates the marketing mix to provide a good serivde or idea to buyers

    • D. 

      Buyers benefits; quality, convience, on-time delivery

  • 44. 
    Self Regulation
    • A. 

      Moral principles and values that govern the actions and decsions of an individual or group

    • B. 

      Information and communiacatino base electronic exchange

    • C. 

      Movement started to increase the influence,rights, and power of consumersmovement started to increase the

    • D. 

      Alternative to Gov't control where an industry attempts to police itself

  • 45. 
    Situation Analysis
    • A. 

      Where a frrim or porduct has been recently , wher it is now, and where it is headed

    • B. 

      Visual display or essential marketing information

    • C. 

      Measure of value or trend of marketing activity or result

    • D. 

      Organiaztional appraisel fo its internal strengths and weaknessess and its external opportunities and threats

  • 46. 
    Social Audit
    • A. 

      Tying charactable contributions of a firm directly to sales produced through the promation of one of its products

    • B. 

      Idea that organizations are part of a larger society and are accountable to that society for their actions

    • C. 

      Assesment of a firms objectives, strengths, and performance in the domain of social responsibility

    • D. 

      Efforts to produce, promote, reclaim environmentally sensitive products

  • 47. 
    Social forces
    • A. 

      Acquiring information on events outside the organization to interperet potential trends

    • B. 

      Description of population by age, gender, ethnicity, income and occupations

    • C. 

      Demopraphic charactereistics of the populationh and its values

    • D. 

      Children born between 1946-1964

  • 48. 
    Social Responsibity
    • A. 

      Tying charactable contributions of a firm directly to sales produced through the promation of one of its products

    • B. 

      Efforts to produce, promote, reclaim environmentally sensitive products

    • C. 

      Idea that organizations are part of a larger society and are accountable to that society for their actions

    • D. 

      Assesment of a firms objectives, strengths, and performance in the domain of social responsibility

  • 49. 
    Societal Marketing Concept
    • A. 

      Orgainzation should satisfy consumer needs in a way that provides for society's well being

    • B. 

      Idea that organization should stive to satisfy needs of consumers while achieving their goals

    • C. 

      To colllect and use information about customers

    • D. 

      People who use the good or service from a household

  • 50. 
    Strategic Marketing Process
    • A. 

      Organization allocates its marketing mix resources to reach its target markets

    • B. 

      Where a frrim or porduct has been recently , wher it is now, and where it is headed

    • C. 

      Visual display or essential marketing information

    • D. 

      Measure of value or trend of marketing activity or result

  • 51. 
    SWOT anlysis
    • A. 

      Characteristics of a product that make it superior to competitive substitutes

    • B. 

      Detailed day to day operational decsions essential to overall success of marketing strategies

    • C. 

      Sorting potential buyers into groups with common needs and that will respond similarly

    • D. 

      Organiaztional appraisel fo its internal strengths and weaknessess and its external opportunities and threats

  • 52. 
    Target Market is ?
    • A. 

      Trade of money for goods and services

    • B. 

      Specific potential customers which organizations direct marketing towards

    • C. 

      Activity for creating and delivering offerings that benefit the organization and its stockholders, and society.

    • D. 

      Marketing managers controllable factors; Product, Price, Promotion, Place

  • 53. 
    Technology
    • A. 

      Inventions from applied sceince or engineering research

    • B. 

      Set of values, ideas, and attitudes learned and shared among memebers of a group

    • C. 

      Income, expidentrues, and resources that affect the cost of running a business or household

    • D. 

      Marketing programs that reflect unique aspects of different races

  • 54. 
    Ultimate Consumer
    • A. 

      Benefits or customer value recieved by user of the product

    • B. 

      People who se the good or service from a household

    • C. 

      Manufactures, wholesalers, retailers, Gov'ts that buy goods and service for their own use

    • D. 

      To colllect and use information about customers

  • 55. 
    Utilitarianism
    • A. 

      "greatest good for the greatest number"

    • B. 

      Formal statement of ethical principals and rules of conduct

    • C. 

      Philosophy considers certain individual rights or duties as universal

    • D. 

      Codified ethics of exchange between buyers and sellers

  • 56. 
    Utility
    • A. 

      Benefits or customer value recieved by user of the product

    • B. 

      Manufactures, wholesalers, retailers, Gov'ts that buy goods and service for their own

    • C. 

      People who se the good or service from a household

    • D. 

      To colllect and use information about customers