Sales And Marketing Division Quiz! Test

1. Director of Marketing.

Assigns territory or accounts to salespeople.

Oversees creative staff and coordinates all promotional materials.

Sets objectives and plans the work of the marketing department.

Contacts, solicits, and provides follow-up service to clients.

Oversees the development of information regarding accounts.

2. Harvey works at a large convention hotel. He oversees the servicing of group business once it has been sold. What is his title likely to be?

Director of marketing

Account manager

Director of convention services

Director of public relations

3. Director of Advertising and Public Relations

Assigns territory or accounts to salespeople.

Oversees creative staff and coordinates all promotional materials.

Sets objectives and plans the work of the marketing department.

Contacts, solicits, and provides follow-up service to clients.

Oversees the development of information regarding accounts.

4. The general manager's role in sales:

Consists of advertising and public relations.

Consists of making sales calls and talking to guests at the front desk.

Is minimal and primarily involves hiring a qualified sales staff.

Will vary depending on the size of the property and its sales staff.

5. A marketing-oriented _______________ is the key to a hotel's sales efforts.

General manager

Customer-service plan

Sales team

Mission statement

6. Which of the following statements is TRUE?

The clerical staff functions as file clerks and should not try to make sales.

The director of sales is the backbone of any sales organization.

Every effort should be made to motivate the entire staff and foster a willingness to fill whatever role is necessary.

All of the above are true.

7. Market Research Coordinator.

Assigns territory or accounts to salespeople.

Oversees creative staff and coordinates all promotional materials.

Sets objectives and plans the work of the marketing department.

Contacts, solicits, and provides follow-up service to clients.

Oversees the development of information regarding accounts.

8. Account Manager

Assigns territory or accounts to salespeople.

Oversees creative staff and coordinates all promotional materials.

Sets objectives and plans the work of the marketing department.

Contacts, solicits, and provides follow-up service to clients.

Oversees the development of information regarding accounts.

Sales and Marketing Division Quiz! Test

1. Director of Marketing.

2.

What first name or nickname would you like us to use?

2. Harvey works at a large convention hotel. He oversees the servicing of group business once it has been sold. What is his title likely to be?

3. Director of Advertising and Public Relations

4. The general manager's role in sales:

5. A marketing-oriented _______________ is the key to a hotel's sales efforts.

6. Which of the following statements is TRUE?

7. Market Research Coordinator.

8. Account Manager