Sales And Marketing Division Quiz! Test

Director of marketing

Account manager

Director of convention services

Director of public relations

Consists of advertising and public relations.

Consists of making sales calls and talking to guests at the front desk.

Is minimal and primarily involves hiring a qualified sales staff.

Will vary depending on the size of the property and its sales staff.

The clerical staff functions as file clerks and should not try to make sales.

The director of sales is the backbone of any sales organization.

Every effort should be made to motivate the entire staff and foster a willingness to fill whatever role is necessary.

All of the above are true.

General manager

Customer-service plan

Sales team

Mission statement

Assigns territory or accounts to salespeople.

Oversees creative staff and coordinates all promotional materials.

Sets objectives and plans the work of the marketing department.

Contacts, solicits, and provides follow-up service to clients.

Oversees the development of information regarding accounts.

Assigns territory or accounts to salespeople.

Oversees creative staff and coordinates all promotional materials.

Sets objectives and plans the work of the marketing department.

Contacts, solicits, and provides follow-up service to clients.

Oversees the development of information regarding accounts.

Assigns territory or accounts to salespeople.

Oversees creative staff and coordinates all promotional materials.

Sets objectives and plans the work of the marketing department.

Contacts, solicits, and provides follow-up service to clients.

Oversees the development of information regarding accounts.

Assigns territory or accounts to salespeople.

Oversees creative staff and coordinates all promotional materials.

Sets objectives and plans the work of the marketing department.

Contacts, solicits, and provides follow-up service to clients.

Oversees the development of information regarding accounts.