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Marketing Management

20 Questions
Marketing Management

This quiz is based on Chapter -Marketing Management of Class 12 BusinessStudies

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Questions and Answers
  • 1. 
    It refers to a set of actual and potential buyers of a product or service.
  • 2. 
    “It is a social process by which individual groups obtain what they need and want through creating offerings and freely exchanging products and services of value with others”.
  • 3. 
    Match the following
    • A. To make what you can sell
    • A.
    • B. To sell what you can make
    • B.
    • C. Essence of marketing.
    • C.
  • 4. 
    It refers to any person who takes more active part in the process of exchange.
    • A. 

      Marketer

    • B. 

      Seller

    • C. 

      Customer

  • 5. 
    It is as the art and science of choosing target markets and getting,keeping and growing customers through creating, delivering and communicating superior customer values of management
  • 6. 
    Match the following Philosophies with their correct focus 
    • A. Production
    • A.
    • B. Product
    • B.
    • C. Selling
    • C.
    • D. Marketing
    • D.
    • E. Societal Marketing
    • E.
  • 7. 
    The terms ‘need’ and ‘want’ are used interchangeably in the marketing literature;Is above  statement  true or false?
    • A. 

      True

    • B. 

      False

  • 8. 
    It is described as the set of marketing tools that a firm uses to pursue its marketing objectives in a target market.
  • 9. 
    Select 4 P's of Marketing
    • A. 

      Product

    • B. 

      Price

    • C. 

      Place

    • D. 

      Promotion

    • E. 

      Policy

    • F. 

      Producer

    • G. 

      Packaging

  • 10. 
    Name three utilities provided by product
    • A. 

      Functional utility

    • B. 

      Place utility

    • C. 

      Time utility

    • D. 

      Phychological utility

    • E. 

      Social utility

  • 11. 
    This is  __________ of Nike company
  • 12. 
    • A. 1
    • A.
    • B. 2
    • B.
  • 13. 
    The________________ sets the minimum level or the floor price at which the product may be sold
  • 14. 
    The utility provided by the product and the intensity of demand of the buyer sets the ______ limit of price
  • 15. 
    Match the followingWill the firm sets high or low price in following situations 
    • A. If firms objective is to get greater market share
    • A.
    • B. Attaining Product Quality Leadership:
    • B.
  • 16. 
    • A. Internet selling
    • A.
    • B. Maruti Udyog sells its cars and vans through company approved retailers
    • B.
    • C. consumer goods like soaps, oils, clothes, rice, sugar and pulses are sold through
    • C.
    • D. It is done particularly when the manufacturer carries a limited product line and has to cover a wide market.
    • D.
  • 17. 
    Advertising is personal presentation and promotion of ideas, goods and servicesIs above statement  true or false?
    • A. 

      True

    • B. 

      False

  • 18. 
    Match the following example with sales promotion tools
    • A. sachet of a new brand of shampoo attached to a magazine for use by its readers.
    • A.
    • B. 10% talcum powder extra in a 250 gram tin
    • B.
    • C. A comb free with a bottle of hair oil
    • C.
    • D. A ceiling fan being offered at a discounted price to customers during winters.
    • D.
  • 19. 
    Following  statements pertaining to function performed in marketing. Select the function of marketing from given alternative"Separating products into different classes on the basis of certain predetermined standards"
    • A. 

      Grading

    • B. 

      Standadisation

    • C. 

      Labelling

    • D. 

      Packaging

  • 20. 
    • A. Choice 1
    • A.
    • B. Choice 2
    • B.
    • C. Choice 3
    • C.
    • D. Choice 4
    • D.