Marketing Management - Prelim 2014

55 Questions  I  By Anthzila
This is the midterm exam of Marketing Management Chapter 1 to 3.

  
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Question Excerpt

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1.  __________ are goods brought as the urgent need arises such as candles and matches during brown-outs and unbrellas during heavy rains.
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B.
C.
2.  Refers to grouping of customers of various products based on such factors as being health-consoius, introvert or extrovert type, family or socially oriented, innovation or creative achievement and organizational objectives.
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B.
C.
3.  A statement of the primary, continuing desired result or expectation of the business enterprises as a whole and what each of its parts is organized to deliver or achieve at a given period of time.
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B.
C.
4.  _________ refers to goods a customer usually purchases frequently, immediately and with a minimum effort.
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B.
C.
5.  __________ are measurable evidences that reflect the accomplished activities of the responsibility area and are expressed in quantitative and qualitative terms.
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B.
C.
6.  Refers to grouping of customers of various products in the marketplace according to according to cities, towns, municpalities, barangays and sitios.
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B.
C.
7.  The process of achieving organizational goals through engaging in planning, organizing, leading and controlloing.
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B.
C.
8.  ______ means arranging for a product to occupy a clear, distinctive and desirable place in the minds of target consumers relative to competition. 
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B.
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9.  The firm differentiates ts product offerings to meets the needs of  a particular segments; the firm appeals to more segments, fragments its efforts and increases its cost.
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B.
C.
10.  A set of attributes, benefits, and conditions that buyers normally desire and approve of when they finally decide to buy the product, goods and services.
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B.
C.
11.  Refers to product differentiation, that in spite of their being at par with other products or "me too" or "copy cats" or exact replicas of other products, you are able to point out a distinct feature or characteristics of products in your communications program.
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B.
C.
12.  A social and mangerial process by which individuals and groups obtain what they need and want through creatingand exchainging products and values with others.
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13.  _____ is the official name given to an active ingredient to distiguish a product of one company from those of competitor's.
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C.
14.  Is a trade or commerce in a specific service or commodity.
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B.
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15.  Something intangible such as travel services, medical and dental services, hotel and restaurant services, banking and finance servicer and many others.
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B.
C.
16.  The process of identifying more homogeneous sub-markets or segments wihtin a market, in order to select target markets and develop suitable marketing mixes.
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B.
C.
17.  ________ is a marketing management philosophy which states that achieving organizational goals depends on determining the needs and wants of target markets and delivering the diesired ssatisfactions mnore effectively and effifiently than comeptitors.
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B.
C.
18.  _______ refers to grouping of customers of various products in the marketplace according to usage rates, frequency and motivations for buying.
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B.
C.
19.  Goods brought without original intention of buying or not in the shoping list.
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B.
C.
20.  Are targets or future end-results set by lower management that address specific, measurable outcomes required from the lower levels.
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B.
C.
21.  ____ are end-results or desired expectations of any organization or enterprises, usually expressed in quantitative terms.
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B.
C.
22.  _______ is one that includes additional services and benefits that distiguished the company's offer from competitor's offer.
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23.  _______ are broadly defined targets or future end results set by higher management.
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C.
24.  Identifies segments by what consumers want; by the need for performance, durability or economy, by buyer's emphasis on delivery, reputation and convenience.
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B.
C.
25.  The act requiring the inted product for whatever purpose by offering something inreturn, in either monetary or non-monetary terms.
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B.
C.
26.  Involves targeting one product to one segment; tends to appeal to smaller firms with limited resources.
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B.
C.
27.  Refers to segmenting by consumer charactersitics such as aggressive, dominant, impulsive, authoritarian, ambitious, compulsive, etc.
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C.
28.  To lay out or specify the style or the shape. size, type face, binding, or the design, the plan or arrangement of anythig.
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29.  A pretdertimend course of action or thinking before doing or deciding in advance what has to be accomplished such as setting goals, preparing budgets, etc.
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C.
30.  Refers to the game plan or the business plan for the period inclusive of long-term and short term programs; also includes the proposed budgets.
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B.
C.
31.  This refers to trade channels such as wholesalers, retailers, dealers and distributors goven long termpreferential treatment by mufacturers singly and independently as if they are part of company's business.
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B.
C.
32.  Directing several products to one segment. These products are usually part og a single product line.
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C.
33.  The act of organizing and managing a buiness or industrial undertking is called ________.
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C.
34.  ______ are tangible goods that normally survive longer for qute some time, could be years, such as appliances, jewelry, equipments and machinery.
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B.
C.
35.  ______ is anything that is potentially valued by target market for the benefit or satisfaction it provides including objects, services, organization, places, people and ideas.
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C.
36.  _______ refers to take off a certain amount from the total worth or absolute price of the product.
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C.
D.
37.  These include materials and parts, supplies and capital items, sold directly to industrial users.
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C.
38.  ________ involves targeting one product to one segment; tends to appeal to smaller firms with limited resources.
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B.
C.
39.  _____ refers to end-users or such things that are backed by an ability and willingness to buy them, wnats to become demands when supported by purchasing power.
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C.
40.  _______ a state of felt deprivation in a person, such as food, clothing and shelter.
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C.
41.  Check as many choices below the types of product.
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C.
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F.
42.  Activities undertaken by representatives of manufacturers to their clients such as merchandising, displays, conducting in-store sales promotions and many others.
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B.
C.
43.  The desirability of worth of a thing.
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C.
44.  _____ are plans that guide thinking and action in the decision-making usually general statements that limit an area within which a decision is to be made, allows some discretion in decision-making.
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B.
C.
45.  The process of planning and executing the conception, pricing, promotions and distribution of goods, servicee and ideas to create exchanges with target groups that satisfy customer and organization objectives.
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B.
C.
46.  _______ are capital assets to be acquired to support operations.
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B.
C.
47.  The equivalent amount to obtain the product where the intended buyer will consider the product's value and price before making a choice is referred to as _________.
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48.  ________ is a manufacturer's representative acting as a consultant to a target client in marketing/business related matters for mutual benefit and long-term benefit.
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49.  ______ are projections of the probable characteristics of the external and internal environment; intellectual estimates of the market potential.
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50.  Refers to grouping of customers of various products in the marketplace such as age, sex, income, education,etc.
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B.
C.
51.  A trade between two parties that involves at least two things of value, agreed upon condition, a time of agreement and a place of agreement.
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C.
52.  _______ focuses on what customers do, by the type of product bought and frequency of buying.
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53.  These are plans for extreme emergencies in the immediateor distant future.
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54.  A drug product whose patent has expired or which was never patented.
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C.
55.  This criteria is used when stating Marketing Obejctives and Marketing Strategies.
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C.
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