Marketing Chapter 3 Multiple-choice

20 Questions  I  By Brentito
Marketing Chapter 3 Multiple-Choice
Marketing terms chapter 3 multiple choice

  
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Question Excerpt

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1.  A market consists of:
A.
B.
C.
D.
E.
2.  A market in which sellers offer various close substitute ways of satisfying the market's needs is called a:
A.
B.
C.
D.
E.
3.  Which of the following is the best example of a "generic market"?
A.
B.
C.
D.
E.
4.  A generic market
A.
B.
C.
D.
E.
5.  A firm's "relevant market for finding opportunities":
A.
B.
C.
D.
E.
6.  Market segmentation:
A.
B.
C.
D.
E.
7.  Naming broad product-markets is:
A.
B.
C.
D.
E.
8.  Segmenting:
A.
B.
C.
D.
E.
9.  "Good" market segments are those which are:
A.
B.
C.
D.
E.
10.  Having segmented its market, the Martinez Corp. has decided to treat each of two submarkets as a separate target market requiring a different marketing mix.  Apparently, Martinez is following the _______ target market approach.
A.
B.
C.
D.
E.
11.  Segmenting and combining are two alternate approaches to developing market-oriented strategies.  Which of the following statements concerning these approaches is TRUE?
A.
B.
C.
D.
E.
12.  Behavioral segmenting dimensions do not include:
A.
B.
C.
D.
E.
13.  When segmenting a product-market, a marketing manager should keep in mind that:
A.
B.
C.
D.
E.
14.  Which of the following types of dimensions would be the most important if one were particularly interested in why some target market was likely to buy a particular brand within a product-market?
A.
B.
C.
D.
E.
15.  International marketing:
A.
B.
C.
D.
E.
16.  In the seven-step approach to market segmentation,
A.
B.
C.
D.
E.
17.  Which of the following statements about clustering techniques is TRUE?
A.
B.
C.
D.
E.
18.  Which of the following statements about customer relationship marketing (CRM) is TRUE?
A.
B.
C.
D.
E.
19.  "Positioning":
A.
B.
C.
D.
E.
20.  "Positioning" is concerned with
A.
B.
C.
D.
E.
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