Advertising Chapter 16

Introduces new products or packaging designs. To saturate the market. Makes a broad coverage

Giant electronic signs that incorporate movement, color and flashy graphics. Found primary in the worlds largest cities. (Las Vegas, New York)

Limited to what ads say,challenges the creative artists.

Introduces new products or packaging designs. To saturate the market. Makes a broad coverage. 24/7 advertising at a fraction of the price.

Includes physical apperence of the container, color, design, shape and materials. Consider three factors: How package's standout, how it communicates verbally and nonverbally, and the image desired. Environment issues.

Promotional product, usually imprinted with an advertisers name, message or logo. Distributed free as part of a marketing communications program.

Promotional items that are more valuable and usually do not bear advertising messages. But to get premiums, recipients must buy a product, send in a coupon to prove to advertiser they purchased the product.

Promotional product, usually imprinted with an advertisers name, message or logo. Distributed free as part of a marketing communications program. (i.e pens, coffee mugs, key chains etc.)

Promotional items that are more valuable and usually do not bear advertising messages. But to get premiums, recipients must buy a product, send in a coupon to prove to advertiser they purchased the product.

Pay a fee to have the product written into a movie or program(Days of our lives using products) . This is becoming more common

Pay a fee to have the product written into a movie or program(Days of our lives using products) . This is becoming more common

Promotional items that are more valuable and usually do not bear advertising messages. But to get premiums, recipients must buy a product, send in a coupon to prove to advertiser they purchased the product.