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Basic Product Marketing

8 Questions  I  By Ee1993
Marketing Quizzes & Trivia
This quiz tests the quiz taker's understanding of basic product management and new product development.

  
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Question Excerpt

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1.  The product life cycle:
 
A.
B.
C.
D.
E.
2.  As a product moves into the market maturity stage of the product life cycle:
 
A.
B.
C.
D.
E.
3.  When thinking about the product life cycle, a good manager knows that:
 
A.
B.
C.
D.
E.
4.  It is easy for marketing managers to predict how long a product or brand will stay in each stage of the product life cycle.
A.
B.
5.  When planning for the different stages of the product life cycle, managers should remember that:
 
6.  Which statement is true about a product in the sales decline stage of the product life cycle?
 
A.
B.
C.
D.
E.
7.  Which of the following statements about the commercialization stage of the new-product development process is FALSE?
A.
B.
C.
D.
E.
8.  National Family Opinion (NFO) contacts several hundred members of its consumer panel and provides them with a printed description of a new chewing gum and its package. Consumers are then given a survey containing several multiple-choice questions about their attitudes toward the new product, based on what they read in the description. The final survey question asks consumers to indicate the likelihood that they would purchase the product. NFO seems to be conducting a:
 
A.
B.
C.
D.
E.
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