Social media is a web-based technology that creates a medium of interaction among a very large number of people. On this platform, everybody has the ability to create, distribute, engage, and share content. Some examples of these social media platforms include Facebook, Whatsapp, Snapchat, Instagram, Twitter, and more. On the other hand, social networking can be defined as the creation of both personal and business relationships, usually web-based, to achieve and maintain an interactive company usually focused on a topic.
In the social networking platform, one's personal details and people's interactions' content are used in building profiles. Social marketing is usually fixed on a particularly targeted crowd, unlike social media, which allows anybody from any race. Interactions on social media do not necessarily need feedbacks, but social marketing requires a two-way interaction so as to achieve its aim of existence.
This question has been asked many times by many people. So, let us discuss it. Personally, I can see, some users are taking less interest in Tumblr nowadays. However, it is not dead yet as there are still over 5 million users on Tumblr worldwide, including me.
In today’s era, there are many apps and websites like Instagram, Twitter etc, that are grabbing more attention among the users. That doesn't mean Tumblr is dead or unpopular. Basically, it depends upon the choice of the people, their priorities, and of course, the purpose for which, they are going to use these social media sites.
For microblogging and posting interesting content, it will always occupy the top position among other social media websites.
Facebook and Instagram are two of the biggest tech giants. Out of the two, Facebook was started as ‘FaceMash,’ a social networking platform in July 2003, which later was changed to ‘The Facebook’ on 4th February 2004. It was founded by Mark Zuckerberg and his fellow Harvard roommates. Whereas, Instagram, on the other hand, is a photo and video social networking service, founded and released by Kevin Systrom and Mike Krieger on 6th October 2010. Anyhow, Instagram is now owned by Facebook. Both the services are cross-platform, available on every OS possible.
Now when it comes to the differences between both the services, there are a few. Let’s have a look at them :
The Basic difference is that Facebook is all about building new connections and communicating with people, either strangers or your friends. Likewise, Instagram can let you follow anyone that fits in your mental scenario. It can also be used as a portfolio to showcase your artwork, may that be your photographs, writing, or illustrations.
Even though Facebook is an older platform, with 2.37 billion monthly active users, Instagram rose to fame much faster and serves 1 billion monthly active users as of now.
Instagram’s UI is much more appealing comparatively, plus it’s expanding its horizon to make it more friendly. Facebook’s UI is turning out to be dated like it was in 2012 or so. If you don’t think likewise, Why do you think Facebook bought Instagram then? ;)
A commendable advantage that Facebook has over Instagram is that you can run and promote your business over Facebook through pages, communities, and Marketplace, that makes it more versatile than Instagram, though almost all of the remaining features are likewise on both the platforms.
When it comes down to which one is better? Then I’d say both have an extensive user base and are improving in every way possible, it’s all a question of personal preferences of how you are conditioned to operate. It’s up to you, the user. Choose Wisely!
There are a plethora of media apps to choose from, which can help boost productivity. Evernote is an app that holds notes, photos, and doodles. It can be accessed from multiple devices, which makes it ideal to be able to make a note of any thoughts or brainstorms you may have throughout the day. Dropbox is also a remarkable app. It possesses the ability to share large files with colleagues or clients, ensuring that the days of sending zip files over email are long gone.
The app is made effortless to navigate and work. Code to go permits you to make the most out of that time you would be spending on Facebook. Instasize helps you create content for your various online platforms on a daily or even weekly basis. You can professionally edit photos, videos, and create remarkable text visuals without also having to close the app.
Social media marketing, or advertising, is a type of internet marketing that takes advantage of the social networking craze. They use these platforms as a reliable marketing tool. The aim is to develop content which users will share with their social network to help a company enhance brand exposure and reach the customer.
One of the chief components of social media marketing is social media optimization, which is a strategy utilized to entice new followers to the website. Social media marketing aids in helping a company obtain direct feedback from customers, and making the company, as a whole, seem more approachable.
The interactive aspect of social media affords customers the ability to ask questions. The majority of social media platforms have built-in data analytics tools, which assist the company in tracking progress and development.
This question has been asked by almost every Instagram user. So, let’s discuss it. Although, there is no magical way via which you could increase your followers in an instant on Instagram. However, I am going to share some of the tips with you, which I have applied personally. So these might differ from others. Let’s take a look at some of those useful tips:
Try to use popular and trending hashtags in your posts. For example Instagram or Hashtags. By doing so, you will grab the attention of the right users and it can gradually increase your likes or comments.
Start randomly liking the posts of other Instagram users on a daily basis. But, this is applicable only for those who have enough time in their daily lives as it takes too much time to liking others posts.
Always post your photos or videos during the peak hours. Sunday is the most effective day.
Ask your friends or relatives to follow you by sharing your Instagram profile on other social media platforms.
These are some of the tips I suggest but they don’t guarantee that you will get more followers on this photo-sharing app. Just try and be yourself and you might also get lucky.
Everybody knows that there are a handful of social media companies who dominate and control the market these days. When the social media boom started, there were several companies who were trying to carve themselves a niche'. Some of the social media platforms that have been completely forgotten are ones such as Google Buzz and Yahoo Buzz. Both of these would allow for social sharing of pictures and articles and the such. Some of the other social media platforms that have been forgotten are hi5 and Friendster.
A lot of people do not realize that WalMart actually had a social media site. It was started by the company in order to reach out to teenagers. It would allow for users to share statuses and pictures and also upload wish lists of products that they wanted from WalMart. These forgotten sites certainly cast a light on the vast amount of social media sites that were around when they first started to become the fad that they have become.
It is gradually becoming a necessity for brands to have social media presence these days. There are many ways to grow your social media presence. Here are some tips you will find useful.
Learn to use the right social media tool for your business. Use tools that will help you remain active on social media. You can use tools such as Buffer to help manage and organize all your social media accounts in one place.
Promote your social media accounts
Using Facebook ads, Instagram ads, YouTube ads, and so on. These ads will help improve your social media presence as they will help expose your business to your audience.
Also, it is important that you pay attention to your customers are saying, take advantage of what is trending, engage with your audience actively, and focus on creating eye-catching social media posts.
Social media presence refers to how an individual or a brand is represented on social media platforms and networks.
In the past, about a decade ago, the website was the most popular way of creating social presence, but nowadays, social media platforms and networks such as Facebook, Twitter, Instagram, Pinterest, Snapchat, YouTube, LinkedIn and so on are the common ways to create social media presence.
To improve your social media presence, you need to post and engage all your social media accounts, keep them active, and post eye-catching content for your audience.
Social media has become a tool for marketers and brands. Social media presence also means you are there available in the market because it helps create increase visibility and the reach of businesses.