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Marketing Management Questions and Answers (Q&A)

John Smith
Answered: Jul 06, 2020
A customer and consumer are always the same thing - the terms are completely interchangeable

A customer may buy a product, but will not necessarily consume it (e.g. parents buying for...Read More

1 Answer

290 views
John Smith
Answered: Jul 06, 2020
The management process which identifies, anticipates and supplies customer requirements efficiently and profitably

Remember that a key definition of marketing revolves around the whole...Read More

1 Answer

260 views
OFSEmeka
Answered: Jul 06, 2020
The people the business want to sell to

1 Answer

260 views
Anthony Paul Bonadio, Teacher
Answered: Mar 27, 2019
Wholesaling is the sale of goods or merchandise to retailers who would include industrial, commercial, institutional, and other business users; or to other wholesalers and related services. It is...Read More

2 Answers

249 views
John Smith
Answered: Jul 06, 2020
The aim of marketing is to make selling superfluous

The contemporary view is that selling is just one of the tools of marketing.

1 Answer

249 views
John Smith
Answered: Jul 06, 2020
The traders of ancient Greece

The principles of marketing are ancient - dont confuse these with modern day techniques.

1 Answer

243 views
LylaLin
Answered: Dec 17, 2016
Product=4, promotion=3, place=2, price=1. Sinece the product far exceeds the capabilitied and usability of the iphone and Blackberry, the high quailitiy of the product could be mostly attractive to...Read More

2 Answers

241 views
V. Barnes
Answered: Sep 17, 2019
The correct answer to this question is A, Services are perishable. Goods and services are both parts of a business and economics. Goods are physical objects. They can either be seen, felt, or...Read More

3 Answers

237 views
John Smith
Answered: Jul 06, 2020
Research is conducted on a special-project basis

1 Answer

237 views
OFSEmeka
Answered: Jul 06, 2020
Goes down

1 Answer

236 views
John Smith
Answered: Jul 06, 2020
All of the above conditions exist.

An example of this channel is a car dealer. The cost of inventory makes it too expensive to use a wholesaler and so many variations exist in the product...Read More

2 Answers

234 views
John Smith
Answered: Jul 06, 2020
Marketing orientation

Think about other companies that you might have dealt with who are in a similar position - they can afford to be inward looking and concentrate on their own production...Read More

1 Answer

232 views
Msquared
Answered: Jul 06, 2020
To differentiate the company s products in the marketplace to maximize revenue.

1 Answer

229 views
Msquared
Answered: Jul 06, 2020
Messages that relate to a disease or condition and emphasize the need for treatment

1 Answer

225 views
John Adney
Answered: May 10, 2017
When demand goes up price goes up up up up

2 Answers

217 views
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