Hootsuite Module [social Media And Positioning]

Explanation
Every day, approximately 200 million Twitter messages are sent globally. This indicates the high level of activity and engagement on the platform, with millions of users sharing their thoughts, opinions, and updates with the world. Twitter has become a popular platform for communication, news dissemination, and social interaction, making it a significant player in the digital landscape.

Explanation
The correct answer is Marketing because social media efforts are primarily focused on promoting and advertising a company's products or services to potential customers. Marketing departments are responsible for creating and implementing strategies to engage with the target audience through various social media platforms, such as Facebook, Twitter, and Instagram. They use social media to increase brand awareness, drive website traffic, generate leads, and ultimately boost sales. Therefore, it is logical to assume that the marketing department currently deploys the most social media effort.

Explanation
The statement suggests that the use of email is decreasing. This could be due to various reasons such as the rise of instant messaging platforms, social media, or other forms of communication. Additionally, with the advancement of technology, people may be relying more on alternative methods of communication like video calls or texting. Therefore, it can be concluded that the statement is true.

Explanation
A hub and spoke social structure involves a coordinated approach. In this type of structure, there is a central hub that serves as the main point of contact or control, while the other members or entities are connected to it like spokes on a wheel. The coordinated approach implies that there is a planned and organized way of communication and collaboration between the hub and the spokes, ensuring that all members are working together towards a common goal.

Explanation
Google+ was the fastest social network to reach 10 million users because it was launched with a strong backing from Google and had the advantage of being integrated with other popular Google services such as Gmail and YouTube. Additionally, Google promoted the platform heavily and offered exclusive invitations to create a sense of exclusivity and demand. However, despite its initial rapid growth, Google+ eventually faced challenges and was unable to sustain its user base in the long run.

Explanation
LinkedIn is a professional networking platform that is specifically designed for professionals and job seekers. It focuses on connecting individuals with high levels of education and income, as it is primarily used for networking and career advancement purposes. Therefore, LinkedIn's users are more likely to have higher levels of income and education compared to users of other social networks like Facebook, Google+, and Twitter, which have a more diverse user base.

Explanation
The given options consist of different Facebook metrics such as Like, Friend, Unlike, and Follower. Among these options, Follower is not a Facebook metric. Facebook metrics typically refer to the actions or interactions that users can perform on the platform, such as liking a post, adding a friend, or unfollowing a page. While users can follow or subscribe to public updates from certain profiles or pages on Facebook, Follower is not considered a specific metric within the platform's analytics or measurement tools.

Explanation
YouTube is the correct answer because it is a social network that primarily focuses on videos. Unlike other social media platforms, YouTube allows users to upload, share, and watch videos, making it a popular platform for content creators and video enthusiasts. It offers a wide range of video content, including music videos, tutorials, vlogs, and more, making it a hub for video-based social interaction and entertainment.

Explanation
The correct answer is 6 because it means that for every 6 minutes spent online, 1 minute is spent on Facebook. This suggests that Facebook is a popular and widely used platform, as it captures a significant portion of people's online time.

Explanation
In Japan, Twitter is the only social network that is bigger than Facebook. This means that Twitter has a larger user base and more popularity than Facebook in Japan.

Explanation
HootSuite Enterprise allows companies to save drafts for more efficient publishing of frequently shared information. This feature enables users to create and store drafts of their content, such as social media posts or updates, before publishing them. By saving drafts, companies can easily access and edit their content, ensuring accuracy and consistency in their messaging. This functionality helps streamline the publishing process, saving time and effort for businesses.

Explanation
HootSuite Enterprise allows organizations to bulk upload messaging and schedule messages up to a year in advance. This feature enables businesses to efficiently plan and manage their social media content by scheduling posts in advance, ensuring a consistent and timely presence on various platforms. By allowing bulk messaging, HootSuite Enterprise simplifies the process of uploading and managing large amounts of content, saving organizations time and effort in their social media marketing efforts.

Explanation
The four pillars of HootSuite are engage, collaboration, analytics, and security. These pillars represent the key features and functionalities of HootSuite. "Engage" refers to the ability to interact and engage with social media audiences. "Collaboration" signifies the platform's capability to facilitate teamwork and collaboration among team members. "Analytics" refers to the tools and insights provided by HootSuite to measure and analyze social media performance. "Security" highlights the platform's focus on ensuring the privacy and security of user data.

Explanation
HootSuite allows organizations to geo-target Facebook users by region and language. This means that organizations using HootSuite can tailor their content and advertisements to specific regions and languages, ensuring that they reach the right audience in the right way. By utilizing geo-targeting, organizations can improve the effectiveness of their Facebook marketing efforts and increase engagement with their target audience.

Explanation
HootSuite integrates with LinkedIn company pages and Google+ pages. This means that users can manage and schedule posts, engage with their audience, and track analytics for their LinkedIn and Google+ pages directly from the HootSuite dashboard. This integration allows for efficient social media management across multiple platforms, making it easier for businesses to maintain a strong online presence.

Explanation
HootSuite is one of only two companies to partner with both LinkedIn and Facebook.

Explanation
Limited permission allows account owners to restrict certain people from publishing messages while allowing them to view and monitor. This means that the account owners have the ability to control who can post messages, ensuring that only authorized individuals can publish content. However, these restricted individuals can still view and monitor the messages being posted by others. Therefore, the given answer "Yes" is correct as it accurately describes the capabilities of limited permission.

Explanation
HootSuite works on multiple platforms including iOS (iPhone and iPad), Android, Keitai, and BlackBerry. This means that users can access and use HootSuite on any of these platforms, making it a versatile and accessible social media management tool.

Explanation
Enterprise customers receive 10 free enrolment seats in HootSuite University to educate new users about the tool. This means that when an enterprise customer purchases HootSuite, they are given 10 free seats in HootSuite University. HootSuite University is a platform that provides educational resources and training for users to learn how to effectively use HootSuite. By offering these free enrolment seats, HootSuite aims to ensure that enterprise customers have the necessary knowledge and skills to maximize the benefits of their tool.

Explanation
Enterprise users can archive their tweets for compliance and record keeping purposes. This is important for businesses as they may be required by law or industry regulations to retain and produce records of their communications. Archiving tweets allows companies to maintain a record of their social media activity, ensuring that they can comply with legal and regulatory requirements. Additionally, archiving tweets can also serve as a valuable resource for future reference and analysis.