What Is Your Social Media Measurement Personality Style?

It is irresponsible to set up a social media program or campaign without calculating ROI

Companies and organizations should set up a balanced measurement program with both ROI and softer measures

It is good to generally look at how social media impacts ROI, but it shouldn’t be the focus of the effort

Each social media campaign should include a strategy with measureable objectives

Social media programs should include clear benchmarks and objectives while leaving room for flexibility

Plans are good, but don’t underestimate the power of spontaneity in a social media environment

It is possible to quantify the value of online relationships through lifetime value and other means

Online relationships are like kinetic energy, they only have value in action

Having lots of followers and fans can’t be “valued” but they are valuable for brand loyalty

Influence in social media can be obtained through a predictive algorithm, which can improve over time

Social media influence scores are proxy measurements, but have value to benchmark over time

Social media influence may or may not be measureable, but perception is reality, so you must play the game

It is possible to track social media actions to sales and should be a primary measurement strategy

Some social media activities can be attributed to sales, and other can’t, but both should be measured

There is no good way to attribute social media activities to sales, but anecdotally it is clear that is works