Social Media For PET Adoption and Adoption Events

1. Why are social media and pet adoption made for one another?

Pets make for great storytelling topics

Pets are cute photo subjects

Sharing pet stories via social media is easy and inexpensive

Social media is an effective way of reaching thousands to millions of people

All of the above

2. In order to reach the 17 million people who are undecided about shelter pet adoption, we need to use sad and depressing stories in pet descriptions and adoption appeals.

True

False

3. What type of impact(s) do sad/negative pet adoption ads have on people?

Motivate people to donate but not adopt

Portray pet adoption as a joyful and positive experience

Reinforce fears that pets adopted from shelters are “damaged goods” (i.e., have health and behavior problems)

Do not reach people outside of rescuer circles

A and C

4. When using Facebook, it is important to look at the information in the Insights section and understand what makes your fans engage.

True

False

5. What are the three most common social media mistakes?

Too many pictures; being on multiple social media platforms; making stories too short

Mixing your messages; not using information; not having a social media presence

None of the above; you can’t make a mistake with social media

6. What social media platforms should animal shelters consider using?

Facebook

Twitter

YouTube

Google+

All of the above

7. Animal shelters and rescue groups should be on Google+ because Google will give preferential results in searches to organizations with a Google+ presence.

True

False

8. How should pet adoption events be promoted?

Create buzz in advance of the event

Ask Facebook followers to “Share” the adoption event

Include all of the information people need to attend the event

Social coverage of the event

Use social capital (e.g., video, photos, experiences) from the event

All of the above

9. We hope you enjoyed the video presentation. A certificate of attendance in your name will be awarded at the end of this quiz. To assure us you have viewed the entire presentation, please check the appropriate box below.

I certify that I have listened to the entire presentation.

I have not listened to the entire presentation.

10. Ad Council data shows there are plenty of homes available for pets from shelters.

True

False

11. Pet adoption listings should be about:

Shelter adoption policies

Responsible pet ownership

The pet and finding her a home

All of the above

A and B

Social Media For PET Adoption and Adoption Events

1. Why are social media and pet adoption made for one another?

2.

What first name or nickname would you like us to use?

2. In order to reach the 17 million people who are undecided about shelter pet adoption, we need to use sad and depressing stories in pet descriptions and adoption appeals.

3. What type of impact(s) do sad/negative pet adoption ads have on people?

4. When using Facebook, it is important to look at the information in the Insights section and understand what makes your fans engage.

5. What are the three most common social media mistakes?

6. What social media platforms should animal shelters consider using?

7. Animal shelters and rescue groups should be on Google+ because Google will give preferential results in searches to organizations with a Google+ presence.

8. How should pet adoption events be promoted?

9. We hope you enjoyed the video presentation. A certificate of attendance in your name will be awarded at the end of this quiz. To assure us you have viewed the entire presentation, please check the appropriate box below.

10. Ad Council data shows there are plenty of homes available for pets from shelters.

11. Pet adoption listings should be about: