Social Media For Pet Adoption And Adoption Events
In this webcast, social media consultant and pet columnist Christie Keith demonstrates how to put together a simple, effective social media campaign to get adopters to animal shelter events and into the shelter.
- 1.
Why are social media and pet adoption made for one another?
- A.
Pets make for great storytelling topics
- B.
Pets are cute photo subjects
- C.
Sharing pet stories via social media is easy and inexpensive
- D.
Social media is an effective way of reaching thousands to millions of people
- E.
All of the above
Correct Answer
E. All of the above -
- 2.
Ad Council data shows there are plenty of homes available for pets from shelters.
- A.
True
- B.
False
Correct Answer
A. True -
- 3.
In order to reach the 17 million people who are undecided about shelter pet adoption, we need to use sad and depressing stories in pet descriptions and adoption appeals.
- A.
True
- B.
False
Correct Answer
B. False -
- 4.
What type of impact(s) do sad/negative pet adoption ads have on people?
- A.
Motivate people to donate but not adopt
- B.
Portray pet adoption as a joyful and positive experience
- C.
Reinforce fears that pets adopted from shelters are “damaged goods” (i.e., have health and behavior problems)
- D.
Do not reach people outside of rescuer circles
- E.
A and C
Correct Answer
E. A and C -
- 5.
What are the three most common social media mistakes?
- A.
Too many pictures; being on multiple social media platforms; making stories too short
- B.
Mixing your messages; not using information; not having a social media presence
- C.
Highlighting treatable pet stories; dedicating too much money to social media platforms; concentrating the message just on the pet and finding her a home
- D.
None of the above; you can’t make a mistake with social media
Correct Answer
B. Mixing your messages; not using information; not having a social media presence -
- 6.
Pet adoption listings should be about:
- A.
Shelter adoption policies
- B.
Responsible pet ownership
- C.
The pet and finding her a home
- D.
All of the above
- E.
A and B
Correct Answer
C. The pet and finding her a home -
- 7.
When using Facebook, it is important to look at the information in the Insights section and understand what makes your fans engage.
- A.
True
- B.
False
Correct Answer
A. True -
- 8.
What social media platforms should animal shelters consider using?
- A.
Facebook
- B.
Twitter
- C.
Pinterest
- D.
YouTube
- E.
Google+
- F.
All of the above
Correct Answer
F. All of the above -
- 9.
Animal shelters and rescue groups should be on Google+ because Google will give preferential results in searches to organizations with a Google+ presence.
- A.
True
- B.
False
Correct Answer
A. True -
- 10.
How should pet adoption events be promoted?
- A.
Create buzz in advance of the event
- B.
Ask Facebook followers to “Share” the adoption event
- C.
Include all of the information people need to attend the event
- D.
Social coverage of the event
- E.
Use social capital (e.g., video, photos, experiences) from the event
- F.
All of the above
Correct Answer
F. All of the above -
- 11.
We hope you enjoyed the video presentation. A certificate of attendance in your name will be awarded at the end of this quiz. To assure us you have viewed the entire presentation, please check the appropriate box below.
- A.
I certify that I have listened to the entire presentation.
- B.
I have not listened to the entire presentation.
Correct Answer
A. I certify that I have listened to the entire presentation. -
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Sep 03, 2014Quiz Edited by
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Apr 10, 2012Quiz Created by
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