Sfsu: Isys 363 - Chapter 9

65 Questions  I  By TheSwede on May 16, 2012
Multiple choice and true/false questions from chapter 9 in Essentials of Management Information System, 9 ed., by Laudon & Laudon.

  

Question Excerpt

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1.  Goods that are involved in the actual production process are referred to as:
A.
B.
C.
D.
2.  Pure-play businesses:
A.
B.
C.
D.
3.  Varying a product's price according to the supply situation of the seller is called ________ pricing.
A.
B.
C.
D.
4.  The cost to a merchant of changing the price of a product is called a ________ cost.
A.
B.
C.
D.
5.  Netflix's public announcement of a reward for a technology solution to its movie recommendation system is an example of:
A.
B.
C.
D.
6.  In which of the following Internet business models does a merchant create an online digital environment that enables people with like interests to share information or buy and sell goods?
A.
B.
C.
D.
7.  The process of sourcing goods and materials, negotiating with suppliers, paying for goods, and making delivery arrangements is called:
A.
B.
C.
D.
8.  Compared to digital markets, traditional markets have:
A.
B.
C.
D.
9.  Compared to traditional goods, digital goods have:
A.
B.
C.
D.
10.  E-hubs are more ________ than private industrial networks.
A.
B.
C.
D.
11.  The integration of video, audio, and text marketing messages into a single marketing message and consumer experience describes which dimension of e-commerce technology?
A.
B.
C.
D.
12.  You are planning the requirements for a site tracking and reporting system for your company Web site. Which of the following information requirements would not be essential for this function?
A.
B.
C.
D.
13.  Which of the following is not a recent development in e-commerce?
A.
B.
C.
D.
14.  EBay is an example of:
A.
B.
C.
D.
15.  The organizational department responsible for handling customer service issues is the:
A.
B.
C.
D.
16.  Tools that record customer activities at Web sites and store them in a log for further analysis are called ________ tools.
A.
B.
C.
D.
17.  Information density refers to the:
A.
B.
C.
D.
18.  Transaction brokers:
A.
B.
C.
D.
19.  Collaborative filtering is a personalization technique used to provide:
A.
B.
20.  EDI is:
A.
B.
C.
D.
21.  Which of the following best illustrates the sales revenue model?
A.
B.
C.
D.
22.  Digital goods are goods that are:
A.
B.
C.
D.
23.  Which of the following is not one of the unique features of e-commerce technology?
A.
B.
C.
D.
24.  Based on your reading of the chapter, e-commerce is:
A.
B.
C.
D.
25.  A "supersite" that provides a comprehensive entry point for a huge array of Internet resources and services is called a(n):
A.
B.
C.
D.
26.  Selling the same goods to different targeted groups at different prices is called:
A.
B.
C.
D.
27.  Which of the following Internet business models does Amazon.com use?
A.
B.
C.
D.
28.  The act of engaging consumers in a dialog that dynamically adjusts the experience to the individual describes which dimension of e-commerce technology?
A.
B.
C.
D.
29.  A marketplace extended beyond traditional boundaries and removed from a temporal and geographic location is called a(n):
A.
B.
C.
D.
30.  Information ________ exists when one party in a transaction has more information that is important for the transaction than the other party.
A.
B.
C.
D.
31.  Which of the following is not one of the categories of services that are popular for m-commerce?
A.
B.
C.
D.
32.  The electronic payment system in which users make micropayments and purchases on the Web, accumulating a debit balance on their credit card or telephone bill is called a(n) ________ payment system:
A.
B.
C.
D.
33.  Exposing an individual to ads that are chosen and based on the recorded and analyzed online behavior of the individual is referred to as:
A.
B.
C.
D.
34.  Businesses retailing products and services directly via the Internet to individual consumers best describes:
A.
B.
C.
D.
35.  Which new development is helping expand B2B e-commerce opportunities?
A.
B.
C.
D.
36.  Reducing the business process layers in a distribution channel is called:
A.
B.
C.
D.
37.  A third-party Net marketplace that connects many buyers and suppliers for spot purchasing is called a(n):
A.
B.
C.
D.
38.  Through what channel did e-commerce first evolve?
A.
B.
C.
D.
39.  Consumers selling goods and services electronically to other consumers best describes:
A.
B.
C.
D.
40.  The lowered costs of information storage, processing, and communication, along with the improvement of data quality, has resulted in which unique quality of e-commerce?
A.
B.
C.
D.
41.  The effort required to locate a suitable product is called:
A.
B.
C.
D.
42.  Since the dot-com bubble burst of 2001, e-commerce revenues:
A.
B.
C.
D.
43.  Which of the following statements about B2B commerce is not true?
A.
B.
C.
D.
44.  An extranet that links a large firm to its suppliers and other key business partners is called a(n):
A.
B.
C.
D.
45.  In the United States, m-commerce:
A.
B.
C.
D.
46.  The quality of ubiquity, as it relates to e-commerce, is illustrated by:
A.
B.
C.
D.
47.  Based on your reading of the chapter case, which of the four generic business strategies is eBay implementing to combat the slowing of sales growth?
A.
B.
C.
D.
48.  Market creators:
A.
B.
C.
D.
49.  Compared to traditional markets, digital markets have:
A.
B.
C.
D.
50.  In a phenomenon called ________, some argue that large numbers of people can make better decisions about a wide range of topics or products than a single person or even a small committee of experts
A.
B.
C.
D.
51.  Tools that compare user behavior and interests to make purchasing recommendations to users are called ________ tools.
A.
B.
C.
D.
52.  How is the Internet and e-commerce causing severe disruption to the existing advertising business model?
A.
B.
C.
D.
53.  A blog typically contains a:
A.
B.
C.
D.
54.  Which of the following traditional solutions enables manufacturers to deal with uncertainties in the supply chain?
A.
B.
C.
D.
55.  Net marketplaces:
A.
B.
C.
D.
56.  The system functionalities of an e-commerce site are best described as the:
A.
B.
C.
D.
57.  Which of the following best illustrates the affiliate revenue model?
A.
B.
C.
D.
58.  Selling products and services directly to individual consumers via the Internet best describes:
A.
B.
C.
D.
59.  In which of the following revenue models does a Web site charge a fee for access to some or all of its offerings on a continual, regular basis?
A.
B.
C.
D.
60.  Which of the following was the leading advertising format in 2009?
A.
B.
C.
D.
61.  Which of the following statements about m-commerce payments is not true?
A.
B.
C.
D.
62.  Which of the following businesses utilizes the content provider Internet business model?
A.
B.
C.
D.
63.  Which of the following is an ad that opens automatically and does not disappear until the user clicks on it?
A.
B.
C.
D.
64.  Which of the following best illustrates the transaction fee revenue model?
A.
B.
C.
D.
65.  Which of the following statements about m-commerce is not true?
A.
B.
C.
D.
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