Sfsu: Isys 363 - Chapter 9

65 Questions  I  By TheSwede
Multiple choice and true/false questions from chapter 9 in Essentials of Management Information System, 9 ed. , by Laudon & Laudon.

  
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1.  Collaborative filtering is a personalization technique used to provide:
A.
B.
2.  Which of the following was the leading advertising format in 2009?
A.
B.
C.
D.
3.  The integration of video, audio, and text marketing messages into a single marketing message and consumer experience describes which dimension of e-commerce technology?
A.
B.
C.
D.
4.  Information density refers to the:
A.
B.
C.
D.
5.  Selling the same goods to different targeted groups at different prices is called:
A.
B.
C.
D.
6.  An extranet that links a large firm to its suppliers and other key business partners is called a(n):
A.
B.
C.
D.
7.  The organizational department responsible for handling customer service issues is the:
A.
B.
C.
D.
8.  The effort required to locate a suitable product is called:
A.
B.
C.
D.
9.  Netflix's public announcement of a reward for a technology solution to its movie recommendation system is an example of:
A.
B.
C.
D.
10.  Based on your reading of the chapter, e-commerce is:
A.
B.
C.
D.
11.  A "supersite" that provides a comprehensive entry point for a huge array of Internet resources and services is called a(n):
A.
B.
C.
D.
12.  Information ________ exists when one party in a transaction has more information that is important for the transaction than the other party.
A.
B.
C.
D.
13.  Based on your reading of the chapter case, which of the four generic business strategies is eBay implementing to combat the slowing of sales growth?
A.
B.
C.
D.
14.  In which of the following Internet business models does a merchant create an online digital environment that enables people with like interests to share information or buy and sell goods?
A.
B.
C.
D.
15.  A blog typically contains a:
A.
B.
C.
D.
16.  The system functionalities of an e-commerce site are best described as the:
A.
B.
C.
D.
17.  The process of sourcing goods and materials, negotiating with suppliers, paying for goods, and making delivery arrangements is called:
A.
B.
C.
D.
18.  Since the dot-com bubble burst of 2001, e-commerce revenues:
A.
B.
C.
D.
19.  The electronic payment system in which users make micropayments and purchases on the Web, accumulating a debit balance on their credit card or telephone bill is called a(n) ________ payment system:
A.
B.
C.
D.
20.  A third-party Net marketplace that connects many buyers and suppliers for spot purchasing is called a(n):
A.
B.
C.
D.
21.  You are planning the requirements for a site tracking and reporting system for your company Web site. Which of the following information requirements would not be essential for this function?
A.
B.
C.
D.
22.  Which of the following is not one of the categories of services that are popular for m-commerce?
A.
B.
C.
D.
23.  Reducing the business process layers in a distribution channel is called:
A.
B.
C.
D.
24.  A marketplace extended beyond traditional boundaries and removed from a temporal and geographic location is called a(n):
A.
B.
C.
D.
25.  EDI is:
A.
B.
C.
D.
26.  Which of the following best illustrates the affiliate revenue model?
A.
B.
C.
D.
27.  Compared to traditional goods, digital goods have:
A.
B.
C.
D.
28.  Compared to digital markets, traditional markets have:
A.
B.
C.
D.
29.  Market creators:
A.
B.
C.
D.
30.  Pure-play businesses:
A.
B.
C.
D.
31.  Consumers selling goods and services electronically to other consumers best describes:
A.
B.
C.
D.
32.  Digital goods are goods that are:
A.
B.
C.
D.
33.  Which new development is helping expand B2B e-commerce opportunities?
A.
B.
C.
D.
34.  Which of the following is an ad that opens automatically and does not disappear until the user clicks on it?
A.
B.
C.
D.
35.  Businesses retailing products and services directly via the Internet to individual consumers best describes:
A.
B.
C.
D.
36.  The quality of ubiquity, as it relates to e-commerce, is illustrated by:
A.
B.
C.
D.
37.  Selling products and services directly to individual consumers via the Internet best describes:
A.
B.
C.
D.
38.  Tools that record customer activities at Web sites and store them in a log for further analysis are called ________ tools.
A.
B.
C.
D.
39.  Varying a product's price according to the supply situation of the seller is called ________ pricing.
A.
B.
C.
D.
40.  Which of the following best illustrates the transaction fee revenue model?
A.
B.
C.
D.
41.  Compared to traditional markets, digital markets have:
A.
B.
C.
D.
42.  Which of the following statements about m-commerce is not true?
A.
B.
C.
D.
43.  In which of the following revenue models does a Web site charge a fee for access to some or all of its offerings on a continual, regular basis?
A.
B.
C.
D.
44.  In the United States, m-commerce:
A.
B.
C.
D.
45.  The lowered costs of information storage, processing, and communication, along with the improvement of data quality, has resulted in which unique quality of e-commerce?
A.
B.
C.
D.
46.  Exposing an individual to ads that are chosen and based on the recorded and analyzed online behavior of the individual is referred to as:
A.
B.
C.
D.
47.  Which of the following Internet business models does Amazon.com use?
A.
B.
C.
D.
48.  Which of the following traditional solutions enables manufacturers to deal with uncertainties in the supply chain?
A.
B.
C.
D.
49.  Transaction brokers:
A.
B.
C.
D.
50.  Net marketplaces:
A.
B.
C.
D.
51.  Which of the following businesses utilizes the content provider Internet business model?
A.
B.
C.
D.
52.  Which of the following statements about m-commerce payments is not true?
A.
B.
C.
D.
53.  Tools that compare user behavior and interests to make purchasing recommendations to users are called ________ tools.
A.
B.
C.
D.
54.  EBay is an example of:
A.
B.
C.
D.
55.  E-hubs are more ________ than private industrial networks.
A.
B.
C.
D.
56.  The cost to a merchant of changing the price of a product is called a ________ cost.
A.
B.
C.
D.
57.  Goods that are involved in the actual production process are referred to as:
A.
B.
C.
D.
58.  Which of the following is not a recent development in e-commerce?
A.
B.
C.
D.
59.  Through what channel did e-commerce first evolve?
A.
B.
C.
D.
60.  How is the Internet and e-commerce causing severe disruption to the existing advertising business model?
A.
B.
C.
D.
61.  Which of the following is not one of the unique features of e-commerce technology?
A.
B.
C.
D.
62.  The act of engaging consumers in a dialog that dynamically adjusts the experience to the individual describes which dimension of e-commerce technology?
A.
B.
C.
D.
63.  In a phenomenon called ________, some argue that large numbers of people can make better decisions about a wide range of topics or products than a single person or even a small committee of experts
A.
B.
C.
D.
64.  Which of the following best illustrates the sales revenue model?
A.
B.
C.
D.
65.  Which of the following statements about B2B commerce is not true?
A.
B.
C.
D.
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