Sfsu: Isys 363 - Chapter 9

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Multiple choice and true/false questions from chapter 9 in Essentials of Management Information System, 9 ed. , by Laudon & Laudon.

  
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  • 1. 
    Through what channel did e-commerce first evolve?
    • A. 

      Online advertising sales

    • B. 

      Internet portals

    • C. 

      Online book sales

    • D. 

      Internet service providers


  • 2. 
    Since the dot-com bubble burst of 2001, e-commerce revenues:
    • A. 

      Have essentially stagnated

    • B. 

      Show signs of stabilizing

    • C. 

      Have returned to solid growth

    • D. 

      Have returned to exponential growth


  • 3. 
    Which new development is helping expand B2B e-commerce opportunities?
    • A. 

      Podcasting

    • B. 

      Blogs

    • C. 

      .NET and Web services

    • D. 

      Dropping of computing and networking component prices


  • 4. 
    Which of the following traditional solutions enables manufacturers to deal with uncertainties in the supply chain?
    • A. 

      Safety stock

    • B. 

      Overstocking

    • C. 

      Just-in-time strategies

    • D. 

      Demand planning


  • 5. 
    Based on your reading of the chapter, e-commerce is:
    • A. 

      Still in a revolutionary phase.

    • B. 

      Widely accepted by consumers, although technology is still quickly changing.

    • C. 

      Not yet fully accepted by consumers, although much of its driving technology is firmly in place.

    • D. 

      Well entrenched as a form of modern commerce.


  • 6. 
    The quality of ubiquity, as it relates to e-commerce, is illustrated by:
    • A. 

      The same set of standards being used across the globe.

    • B. 

      The spread of plentiful, cheap information.

    • C. 

      The enabling of commerce worldwide.

    • D. 

      The availability of the Internet everywhere and anytime.


  • 7. 
    A marketplace extended beyond traditional boundaries and removed from a temporal and geographic location is called a(n):
    • A. 

      Exchange.

    • B. 

      Marketspace.

    • C. 

      Online marketplace.

    • D. 

      E-hub.


  • 8. 
    In which of the following Internet business models does a merchant create an online digital environment that enables people with like interests to share information or buy and sell goods?
    • A. 

      Community provider

    • B. 

      Service provider

    • C. 

      Market creator

    • D. 

      Transaction broker


  • 9. 
    Which of the following is not a recent development in e-commerce?
    • A. 

      Wireless Internet connections grow rapidly.

    • B. 

      Social networking sites become a new platform for e-commerce.

    • C. 

      The music recording industry is disrupted as music creation and distribution become decentralized.

    • D. 

      Online entertainment business models surge.


  • 10. 
    How is the Internet and e-commerce causing severe disruption to the existing advertising business model?
    • A. 

      Ties between customer and businesses are being rethought.

    • B. 

      Technology players such as Yahoo! seek to dominate online advertising and expand into offline ad brokerage.

    • C. 

      New methods of advertising, such as blog advertising, are emerging.

    • D. 

      The market entry costs for online advertising services are extremely low.


  • 11. 
    Which of the following is not one of the unique features of e-commerce technology?
    • A. 

      Information density

    • B. 

      Transparency

    • C. 

      Richness

    • D. 

      Social technology


  • 12. 
    The act of engaging consumers in a dialog that dynamically adjusts the experience to the individual describes which dimension of e-commerce technology?
    • A. 

      Ubiquity

    • B. 

      Personalization/customization

    • C. 

      Richness

    • D. 

      Interactivity


  • 13. 
    The integration of video, audio, and text marketing messages into a single marketing message and consumer experience describes which dimension of e-commerce technology?
    • A. 

      Ubiquity

    • B. 

      Personalization/customization

    • C. 

      Richness

    • D. 

      Interactivity


  • 14. 
    The effort required to locate a suitable product is called:
    • A. 

      Price discrimination.

    • B. 

      Search costs.

    • C. 

      Menu costs.

    • D. 

      Shopping costs.


  • 15. 
    The lowered costs of information storage, processing, and communication, along with the improvement of data quality, has resulted in which unique quality of e-commerce?
    • A. 

      Information density

    • B. 

      Richness

    • C. 

      Customization

    • D. 

      Interactivity


  • 16. 
    Information density refers to the:
    • A. 

      Richness–complexity and content–of a message.

    • B. 

      Total amount and quantity of information delivered to consumers by merchants.

    • C. 

      Total amount and quantity of information available to all market participants.

    • D. 

      Amount of information available to reduce price transparency.


  • 17. 
    Selling the same goods to different targeted groups at different prices is called:
    • A. 

      Cost customization.

    • B. 

      Cost optimization.

    • C. 

      Price gouging.

    • D. 

      Price discrimination.


  • 18. 
    Information ________ exists when one party in a transaction has more information that is important for the transaction than the other party.
    • A. 

      Transparency

    • B. 

      Asymmetry

    • C. 

      Complexity

    • D. 

      Discrimination


  • 19. 
    The cost to a merchant of changing the price of a product is called a ________ cost.
    • A. 

      Pricing

    • B. 

      Dynamic pricing

    • C. 

      Menu

    • D. 

      Switching


  • 20. 
    Varying a product's price according to the supply situation of the seller is called ________ pricing.
    • A. 

      Menu

    • B. 

      Flexible

    • C. 

      Dynamic

    • D. 

      Asymmetric


  • 21. 
    Compared to digital markets, traditional markets have:
    • A. 

      Lower search costs.

    • B. 

      Stronger network effects.

    • C. 

      Higher delayed gratification effects.

    • D. 

      Higher transaction costs.


  • 22. 
    Reducing the business process layers in a distribution channel is called:
    • A. 

      Disintermediation.

    • B. 

      BPR.

    • C. 

      Market segmentation.

    • D. 

      Network effects.


  • 23. 
    Digital goods are goods that are:
    • A. 

      Produced digitally.

    • B. 

      Sold over digital networks.

    • C. 

      Delivered digitally.

    • D. 

      Used with digital equipment.


  • 24. 
    Compared to traditional goods, digital goods have:
    • A. 

      Greater pricing flexibility.

    • B. 

      Lower marketing costs.

    • C. 

      Higher production costs.

    • D. 

      Higher inventory costs.


  • 25. 
    Compared to traditional markets, digital markets have:
    • A. 

      Lower distributed delivery costs.

    • B. 

      Higher marginal costs per unit.

    • C. 

      Equivalent copying costs.

    • D. 

      Similar inventory costs.


  • 26. 
    Which of the following Internet business models does Amazon.com use?
    • A. 

      Content provider

    • B. 

      Portal

    • C. 

      Market creator

    • D. 

      E-tailer


  • 27. 
    Which of the following businesses utilizes the content provider Internet business model?
    • A. 

      Amazon.com

    • B. 

      EBay.com

    • C. 

      CNN.com

    • D. 

      Motocross.com


  • 28. 
    Transaction brokers:
    • A. 

      Generate revenue from advertising or from directing buyers to sellers.

    • B. 

      Save users money and time by processing online sales transactions.

    • C. 

      Provide a digital environment where buyers and sellers can establish prices for products.

    • D. 

      Physical products directly to consumers or individual businesses.


  • 29. 
    Market creators:
    • A. 

      Save users money and time by processing online sales transactions.

    • B. 

      Provide a digital environment where buyers and sellers can establish prices for products.

    • C. 

      Create revenue by providing digital content over the Web.

    • D. 

      Sell physical products directly to consumers or individual businesses.


  • 30. 
    Which of the following best illustrates the sales revenue model?
    • A. 

      EBay receives a small fee from a seller if a seller is successful in selling an item.

    • B. 

      Epinions receives a fee after steering a customer to a participating Web site where he or she makes a purchase.

    • C. 

      Flickr provides basic services for free, but charges a premium for advanced services.

    • D. 

      Apple accepts micropayments for single music track downloads.


  • 31. 
    Which of the following best illustrates the transaction fee revenue model?
    • A. 

      EBay receives a small fee from a seller if a seller is successful in selling an item.

    • B. 

      Epinions receives a fee after steering a customer to a participating Web site where he or she makes a purchase.

    • C. 

      Flickr provides basic services for free, but charges a premium for advanced services.

    • D. 

      Apple accepts micropayments for single music track downloads.


  • 32. 
    In a phenomenon called ________, some argue that large numbers of people can make better decisions about a wide range of topics or products than a single person or even a small committee of experts
    • A. 

      The wisdom of crowds

    • B. 

      Outsourcing

    • C. 

      Crowdsourcing

    • D. 

      Social networking


  • 33. 
    Netflix's public announcement of a reward for a technology solution to its movie recommendation system is an example of:
    • A. 

      Prediction markets

    • B. 

      Behavioral targeting

    • C. 

      Long-tail marketing

    • D. 

      Crowdsourcing


  • 34. 
    EBay is an example of:
    • A. 

      C2C e-commerce.

    • B. 

      B2B e-commerce.

    • C. 

      B2C e-commerce.

    • D. 

      M-commerce.


  • 35. 
    Selling products and services directly to individual consumers via the Internet best describes:
    • A. 

      B2B e-commerce.

    • B. 

      C2C e-commerce.

    • C. 

      M-commerce.

    • D. 

      B2C e-commerce.


  • 36. 
    Consumers selling goods and services electronically to other consumers best describes:
    • A. 

      Disintermediation.

    • B. 

      C2C e-commerce.

    • C. 

      M-commerce.

    • D. 

      B2C e-commerce.


  • 37. 
    Exposing an individual to ads that are chosen and based on the recorded and analyzed online behavior of the individual is referred to as:
    • A. 

      Clickstream advertising.

    • B. 

      Behavioral targeting.

    • C. 

      Online profiling.

    • D. 

      Long tail marketing.


  • 38. 
    Which of the following was the leading advertising format in 2009?
    • A. 

      Display ads

    • B. 

      E-mail

    • C. 

      Classifieds

    • D. 

      Search engine


  • 39. 
    Which of the following statements about B2B commerce is not true?
    • A. 

      Eighty percent of online B2B e-commerce is still based on EDI.

    • B. 

      B2B e-commerce represents approximately three-quarters of the overall B2B marketplace.

    • C. 

      B2B e-commerce only includes commercial transactions between firms.

    • D. 

      B2B e-commerce revenues in 2009 were over $3 trillion.


  • 40. 
    Goods that are involved in the actual production process are referred to as:
    • A. 

      Raw materials.

    • B. 

      Direct goods.

    • C. 

      Purchasing goods.

    • D. 

      Indirect goods.


  • 41. 
    Which of the following statements about m-commerce is not true?
    • A. 

      In 2009, m-commerce represented less than 10 percent of all e-commerce.

    • B. 

      M-commerce is the fastest growing form of e-commerce.

    • C. 

      M-commerce applications are especially popular in Europe, Japan, and South Korea.

    • D. 

      In 2009, the top-grossing category of m-commerce was e-book sales.


  • 42. 
    The system functionalities of an e-commerce site are best described as the:
    • A. 

      General capabilities wanted.

    • B. 

      Information systems capabilities wanted.

    • C. 

      Information elements needed.

    • D. 

      Software and hardware required.


  • 43. 
    EDI is:
    • A. 

      The use of Internet technologies for electronic data transactions.

    • B. 

      The exchange between two organizations of standard transactions through a network.

    • C. 

      Electronic data invoicing.

    • D. 

      Electronic delivery infrastructure.


  • 44. 
    The process of sourcing goods and materials, negotiating with suppliers, paying for goods, and making delivery arrangements is called:
    • A. 

      Procurement.

    • B. 

      E-procurement.

    • C. 

      SCM.

    • D. 

      Sourcing.


  • 45. 
    An extranet that links a large firm to its suppliers and other key business partners is called a(n):
    • A. 

      E-hub.

    • B. 

      Marketspace.

    • C. 

      Exchange.

    • D. 

      Private industrial network.


  • 46. 
    E-hubs are more ________ than private industrial networks.
    • A. 

      Transaction-oriented

    • B. 

      Collaborative

    • C. 

      Independent

    • D. 

      Supply-chain oriented


  • 47. 
    Net marketplaces:
    • A. 

      Focus on continuous business process coordination between companies for supply chain management.

    • B. 

      Are industry owned or operate as independent intermediaries between buyers and sellers.

    • C. 

      Are geared towards short-term spot purchasing.

    • D. 

      Are more relationship oriented than private industrial networks.


  • 48. 
    A third-party Net marketplace that connects many buyers and suppliers for spot purchasing is called a(n):
    • A. 

      Exchange.

    • B. 

      Vertical market.

    • C. 

      Private exchange.

    • D. 

      E-hub.


  • 49. 
    Which of the following is not one of the categories of services that are popular for m-commerce?
    • A. 

      Location-based services

    • B. 

      Financial services

    • C. 

      Games and entertainment

    • D. 

      Retail shopping


  • 50. 
    In the United States, m-commerce:
    • A. 

      Has become widely adopted.

    • B. 

      Is still in its infancy.

    • C. 

      Now represents a major fraction of total e-commerce transactions.

    • D. 

      Is growing slowly.


  • 51. 
    You are planning the requirements for a site tracking and reporting system for your company Web site. Which of the following information requirements would not be essential for this function?
    • A. 

      Number of unique visitors

    • B. 

      Pages visited

    • C. 

      Products purchased

    • D. 

      Secure credit card clearing


  • 52. 
    In which of the following revenue models does a Web site charge a fee for access to some or all of its offerings on a continual, regular basis?
    • A. 

      Subscription

    • B. 

      Free/freemium

    • C. 

      Transaction fee

    • D. 

      Sales


  • 53. 
    A blog typically contains a:
    • A. 

      TrackBacks.

    • B. 

      Blogroll.

    • C. 

      Series of chronological entries.

    • D. 

      Twitter features.


  • 54. 
    A "supersite" that provides a comprehensive entry point for a huge array of Internet resources and services is called a(n):
    • A. 

      Portal

    • B. 

      Online syndicator

    • C. 

      Content provider

    • D. 

      Information broker


  • 55. 
    Based on your reading of the chapter case, which of the four generic business strategies is eBay implementing to combat the slowing of sales growth?
    • A. 

      Product differentiation

    • B. 

      Low-cost leadership

    • C. 

      Focus on market niche

    • D. 

      Strengthening customer and supplier intimacy


  • 56. 
    Businesses retailing products and services directly via the Internet to individual consumers best describes:
    • A. 

      Business-to-business electronic commerce.

    • B. 

      Consumer-to-consumer electronic commerce.

    • C. 

      Mobile commerce.

    • D. 

      Business-to-consumer electronic commerce.


  • 57. 
    Collaborative filtering is a personalization technique used to provide:
    • A. 

      Clickstream tracking

    • B. 

      Recommendations based on assumed interests


  • 58. 
    Pure-play businesses:
    • A. 

      Are an example of business-to-business electronic commerce.

    • B. 

      Do not sell a physical product.

    • C. 

      Are extensions of traditional bricks-and-mortar businesses.

    • D. 

      Did not have an earlier existing bricks-and-mortar business before they went to the Internet.


  • 59. 
    The electronic payment system in which users make micropayments and purchases on the Web, accumulating a debit balance on their credit card or telephone bill is called a(n) ________ payment system:
    • A. 

      Smart card

    • B. 

      Accumulated balance digital

    • C. 

      Stored value

    • D. 

      Digital cash


  • 60. 
    The organizational department responsible for handling customer service issues is the:
    • A. 

      Service center.

    • B. 

      Customer support.

    • C. 

      Call center.

    • D. 

      Sales department.


  • 61. 
    Tools that compare user behavior and interests to make purchasing recommendations to users are called ________ tools.
    • A. 

      Clickstream tracking tools.

    • B. 

      Customer tracking tools.

    • C. 

      Collaborative filtering tools.

    • D. 

      Filtering tools.


  • 62. 
    Tools that record customer activities at Web sites and store them in a log for further analysis are called ________ tools.
    • A. 

      Clickstream tracking tools.

    • B. 

      Customer tracking tools.

    • C. 

      Collaborative filtering tools.

    • D. 

      Filtering tools.


  • 63. 
    Which of the following is an ad that opens automatically and does not disappear until the user clicks on it?
    • A. 

      Banner ad

    • B. 

      Controlled ad

    • C. 

      Portal ad

    • D. 

      Pop-up ad


  • 64. 
    Which of the following statements about m-commerce payments is not true?
    • A. 

      Use of mobile handsets as payment devices is already well established in Europe, Japan, and South Korea.

    • B. 

      The cell phone in the United States is not connected to a wide network of financial institutions.

    • C. 

      Japanese cell phones act like mobile wallets, containing a variety of payment mechanisms.

    • D. 

      The three kinds of mobile payments systems used in Japan are mobile credit cards, mobile debit cards, and digital wallets.


  • 65. 
    Which of the following best illustrates the affiliate revenue model?
    • A. 

      EBay receives a small fee from a seller if a seller is successful in selling an item.

    • B. 

      Epinions receives a fee after steering a customer to a participating Web site where he or she makes a purchase.

    • C. 

      Flickr provides basic services for free, but charges a premium for advanced services.

    • D. 

      Apple accepts micropayments for single music track downloads.


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