Research Methods And Statistics Midterm

184 Questions  I  By Nyssa007
Midterm practice

  
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1.  Which of the following is an example of a business decision maker?
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2.  The acronym, RFP, stands for _____ and refers to the document used to invite research firms to propose ideas for addressing the research needs of the organization.
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3.  The problem or opportunity that requires a business decision on the part of the decision maker is called a _____.
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4.  Northwest Airlines applied mathematical models to determine which customers in its database were currently responsible for most of its profitability and which customers were not currently profitable but had similar characteristics to the most profitable customers. Northwest Airlines utilized _____ to identify these customers.
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5.  The main purpose of a(n) _____ is to share company information and computing resources among internal audiences.
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6.  A private network that uses internet protocols and the public telecommunication system to share an organization's information, data or operations the external suppliers, vendors, or customers is called a(n) ____.
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7.  The question, "Should we do business research?" is often stimulated by data from a(n) _____.
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8.  Which of the following is not a possible source of business intelligence?
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9.  Recordings of public proceedings, speeches by elected officials, and information on agency web sites are all examples of business intelligence available from _____ sources.
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10.  Intuitive decision makers tend to base business decisions on _____.
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11.  Visionary decision makers tend to base business decisions on _____.
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12.  Which tier in the hierarchy of business decision makers sees research as the fundamental first step in any business venture?
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13.  Minute Maid sees research as the fundamental first step in any business decision and it created proprietary methods for conducting research. At what level of the hierarchy of business decision makers does Minute Maid operate?
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14.  Some organizations make decisions based on past experience, instincts, or qualitative data collection. These organizations are operating at the _____ tier of the hierarchy of business decision makers.
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15.  Business research may be considered unnecessary when _____.
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16.  When a business research firm provides both quantitative and qualitative methodology expertise and conducts all phases of research from planning to execution and reporting, the firm is considered a(n) _____ firm.
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17.  Which term below refers to a research program or technique that is owned by a single firm?
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18.  All of the following terms except _____ can be used to describe custom full-service business research firms?
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19.  What type of research firm dominates the small research firms operated by a single person or a small staff?
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20.  Specialty firms can establish expertise in all of the following areas except _____.
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21.  Researchers who study retail shoppers by tracing their footsteps and recording the amount of time a shopper spends reading labels are conducting _____ studies.
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22.  Specialty research suppliers who provide the screening and recruiting of probability samples for a wide range of survey studies are called _____.
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23.  A _____ study combines one or a few questions from several business decision makers who need information from the same population.
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24.  Which of the following is an advantage of using an omnibus study?
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25.  What type of research do trade associations generally conduct?
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26.  Which term below refers to norms or standards of behavior that guide moral choices about research behavior?
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27.  The goal of ethics in research is to _____
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28.  All of the following are unethical activities except _____.
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29.  Which approach to ethics advocates that ethical behavior should be directed by "duties" regardless of the positive circumstances that might result from behavior that is in contradiction to the duty?
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30.  When a person follows his belief that one should not lie, and then tells the truth even when it hurts another person, he has illustrated the _____ approach to ethics.
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31.  The approach to ethics that relies upon each individual's own sense of morality is known as _____.
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32.  Research should be designed such that participants do not experience _____.
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33.  To ensure the ethical treatment of participants, researchers should do all of the following except _____.
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34.  Inducements offered to participants as encouragement to participate in research that are disproportionate to the task are considered _____.
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35.  _____ occurs when the participants are told only part of the truth or when the truth is fully compromised.
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36.  Which of the following is an appropriate use of deception in research?
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37.  Deception is considered inappropriate unless _____.
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38.  Which of the following situations does not require signed consent forms from participants?
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39.  Anne is introducing a group of research participants to the study at hand. To ensure adequate oral consent, she should include all of the following components in her introduction except _____.
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40.  Organizations receiving federal support are required to have a(n) _____ review all research proposals.
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41.  Institutional Review Boards concentrate on two key areas. One is the guarantee of obtaining complete, informed consent from participants. The other is _____.
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42.  The guarantee of informed consent can be traced to the first ten points in the _____.
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43.  All of the following are characteristics of complete informed consent except _____.
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44.  IRBs exist in order to _____
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45.  When participants are intentionally or accidentally deceived, they should be _____ once the research is complete.
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46.  _____ involves explaining any deception, describing the purpose of the study, sharing the results after the study, and providing any medical or psychological attention.
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47.  Debriefing differs from informed consent in that _____.
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48.  In a restaurant complaint study, Dr. Jackson used deception to avoid biasing the participants. In this situation, what should Dr. Jackson do once the research is complete?
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49.  How does debriefing interact with the effects of deception?
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50.  Which law was the first to guarantee Americans the right to privacy?
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51.  Direct observation of phenomena, empirically testable hypotheses, and the ability to rule out rival hypotheses are all essential tenets of the _____.
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52.  _____ is said to denote observations and propositions based on sensory experience and/or derived from such experience by methods of inductive logic.
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53.  Which of the following activities can be used to describe the scientific method?
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54.  The statement, "Sales in Pacific Timber Products have increased in the past six months," is an example of a(n) _____.
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55.  _____ is a form of argument that purports to be conclusive – the conclusion must necessarily follow from the reasons given.
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56.  Which form of argument presents a conclusion based on reasons or proof?
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57.  Which of the following is a requirement for a deduction to be considered correct?
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58.  Consider the following statements: "Inner-city household interviewing is especially difficult and expensive. This survey involves substantial inner-city household interviewing. The interviewing in this survey will be especially difficult and expensive." This is an example of a(n) _____.
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59.  _____ is a form of reasoning that draws a conclusion from one or more particular facts or pieces of evidence.
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60.  Because of the nature of induction, the conclusion can be thought of as _____.
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61.  Consider the following example: "Retail sales increases in the 2005 holiday season were below projections. Sales were disappointing because consumers were not confident about economic growth." This is an example of a(n) _____.
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62.  _____ occurs when we observe a fact and ask, "Why is this?"
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63.  _____ is the process by which we test whether a hypothesis is capable of explaining the fact.
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64.  Which term below refers to a bundle of meanings or characteristics associated with certain concrete, unambiguous events, objects, conditions, or situations?
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65.  A _____ is an image or abstract idea specifically invented for a given research and/or theory-building purpose.
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66.  Automobile is a(n) _____ concept, while service quality is a(n) _____ concept.
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67.  Abstract concepts such as personality, need for variety, and materialism are often called _____.
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68.  Concepts are more _____, while constructs are more _____.
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69.  Jack observes his neighbor's purchase behavior with new automobiles. His neighbor purchases a new car every year and always seems to have a nicer model than the year before. Jack thinks the dealership must sell to his neighbor's fascination with new car styles. In this example, interest in new car styles is a(n) _____.
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70.  Bill often feels insecure about how others view him. To increase his feelings of self-esteem, Bill often buys expensive, luxury items. Self-esteem is an example of a(n) _____.
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71.  A(n) _____ describes the interrelationships between concepts and constructs.
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72.  Which term below refers to a construct that is presumed to exist, but can only be inferred from data?
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73.  A customer is defined as a patron and a patron is defined as a client of an establishment. This is an example of a(n) _____.
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74.  To be categorized as a customer, an individual must have a history of shopping at the establishment at least twice prior to the start of the study with expenditures of more than $10. This is an example of a(n) _____.
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75.  A(n) _____ defines a variable in terms of specific measurement and testing criteria.
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76.  The problem or opportunity that requires a business decision is called the _____.
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77.  The process of stating the basic dilemma and then developing other questions by progressively breaking down the original question into more specific ones is called the _____.
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78.  Participants in a research study are asked _____ questions.
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79.  Who answers measurement questions?
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80.  Who answers investigative questions?
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81.  To satisfactorily answer a research question, researchers must first answer _____ questions.
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82.  Which form of budgeting involves taking a fixed percentage of some criterion such as sales as the basis for the research budget?
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83.  Which form of budgeting allocates a portion of total expenditures in the unit to research activities?
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84.  Departmental budgeting means that research budgets are determined by _____.
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85.  Which term below refers to a criterion for judging the attractiveness of two or more alternatives when using a decision variable?
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86.  The quantifiable characteristic, attribute, or outcome on which a choice decision will be made is called a _____.
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87.  Which of the following statements is false regarding the evaluation of alternatives?
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88.  Ex Post Facto evaluation means that the research is evaluated _____.
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89.  Which of the following terms fails to capture the meaning of a research design?
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90.  Dell plans to survey every customer who has purchased a Dell computer in the last 5 years. Dell plans to use a _____.
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91.  McGraw-Hill is planning a study of educator preferences to determine the needs of college instructors. Because of the number of college instructors, McGraw-Hill will select a portion of the target population, known as a(n) _____, to participate in the study.
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92.  A _____ is a trial collection of data to detect weaknesses in the design or instrument.
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93.  Pilot tests typically use a sample size of _____ participants.
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94.  All of the following are benefits of pilot tests except _____.
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95.  Information collected from participants, by observation, or from secondary sources is called _____.
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96.  If a _____ sampling design is chosen, the process for choosing the sample must give every person within the target population a known nonzero chance of selection.
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97.  Which type of sample provides a group of participants who are most representative of the target population?
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98.  During the _____ stage, the analyst will look for patterns of responses to the survey questions.
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99.  Ensuring consistency among respondents, locating omissions, and reducing errors in recording are all benefits of _____.
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100.  Reducing data to a manageable size, developing summaries, and applying statistical techniques are all aspects of _____.
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101.  Which of the following is not a type of secondary sources used during the exploratory phase of the research process?
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102.  What is the first step in conducting a literature search?
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103.  _____ are original works of research or raw data without interpretation that represent an official opinion or position.
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104.  Which of the following is an example of a primary source of information?
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105.  All of the following are examples of primary sources of information except _____.
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106.  Micah is reviewing encyclopedia entries, textbooks, handbooks, and magazine and newspaper articles to gather information for her project. These are all examples of _____ sources of information.
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107.  Which information source may be interpretations of a secondary source but is generally represented by indexes, bibliographies, and Internet search engines?
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108.  Google search can be classified as which type of information source?
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109.  Timothy wants to identify and locate books and journal articles from a large set. What type of information source should he use?
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110.  Which of the following is a reason researchers use encyclopedias?
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111.  Which of the following is not included in a good handbook?
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112.  Contact information for professional organizations and companies in a field may be located in a(n) _____.
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113.  All of the following are factors useful in evaluating a source except _____.
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114.  When researchers consider the explicit or hidden agenda of an information source, the source's _____ is under evaluation.
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115.  All of the following questions address the authority of a source except _____.
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116.  When evaluating an information source, the time period and geographic limitations are considered as part of the _____ factor.
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117.  In Nicolas Perricone's first book, his affiliation with the Yale School of Dermatology was identified on the front cover of the book. This enhanced the perceived credibility of the information in the book using the _____ factor.
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118.  All of the following are popular bibliographic databases used by business researchers except _____.
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119.  The _____ describes the function of every government agency and is useful for identifying key personnel and agency contacts, including those at the local and regional levels.
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120.  Which source of information listed below lists members of congress and congressional committees as well as key personnel throughout the U.S. government?
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121.  Which database listed below provides the texts of laws as they are passed?
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122.  Which of the following is not a source for finding government statistics? A. Statistical Abstract of the United States
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123.  Boolean operators enable a search to _____.
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124.  All of the following are basic Boolean operators except _____.
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125.  Suppose you were starting a research study based upon secondary sources about the use of computers for educational purposes in colleges. You should probably begin by:
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126.  Research design strategy encompasses all of the components below except _____.
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127.  Which type of study is loosely structured and designed to expand understanding of a topic and provide insights?
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128.  The goal of a formal study is to _____.
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129.  All of the following are possible goals of an exploratory study except _____.
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130.  A statistical study is one that _____.
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131.  A case study is one that _____.
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132.  In the book, In Search of Excellence, the authors examined the characteristics of highly successful companies by studying the full context of each organization, using multiple sources of information, and identifying the relationship between managerial decisions and success. This is an example of a(n) _____.
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133.  A descriptive study is one that _____.
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134.  A causal study is one that _____.
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135.  A(n) _____ study explains what happened to a measured variable after-the-fact.
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136.  A(n) _____ study involves manipulation of one or more variables to determine the effect on another variable.
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137.  An experimental study is one that _____.
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138.  What type of study is being conducted when Land's End Home mails a catalog with a fluffy set of towels on the cover to one group of consumers and the same catalog with a cover graphic of a beautifully-made bed to another consumer group in order to test differences in response between the two groups?
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139.  InStyle magazine wants to examine the pull power of two types of copy in increasing the level of newsstand sales for a given month. The issue will feature Nicole Kidman but InStyle wants to know whether newsstand sales will be higher for a cover that mentions Kidman's love life or one that promises to share Kidman's style secrets. The issues are identical with the exception of the copy underneath the cover graphic of Kidman. Which type of study is this an example of?
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140.  Kroger, a grocery store chain, wants to identify the ideal store layout for increasing store sales. Because it primarily uses two store designs, one a grid layout with vertical aisles divided by a center aisle and another using a traditional straight-aisle pattern, Kroger will match pairs of stores that have different designs but similar shopper demographics and location. Sales between each pair will then be compared to determine if store design is related to sales. Which type of study is this an example of?
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141.  Which of the following is not an example of a monitoring study?
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142.  The primary difference between a monitoring study and a communication study is that in a communication study, the researcher _____.
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143.  Which of the following is a type of monitoring study?
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144.  InZone Research will survey fans attending one of the Final Four games to assess preferences for pricing and products offered at concession stands. What type of study is this an example of?
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145.  When political researchers assess opinions towards President Bush's plan for social security reform, a(n) ______ study is used. However, when political researchers want to assess the change in opinion towards the war in Iraq from the initial deployment of troops to the elections in Iraq, a(n) _____ study should be used.
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146.  HarrisInteractive surveys members of its KidZone, a group of consumers ages 12-17. These participants report consumption data on a variety of products and response to various promotional methods. The KidZone members are part of a(n) _____.
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147.  Longitudinal studies of cohort groups _____.
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148.  When studies are conducted under controlled conditions that do not simulate actual environmental conditions, the study is conducted _____.
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149.  Studies that are conducted in the field _____.
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150.  Which of the following is true of studies conducted under laboratory conditions?
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