Pathos, Ethos And Logos Advertisement Quiz

Explanation
The primary focus of the add is on the baby and the accompanying text: "Michelen, because so much is riding on your tires." The implicit message is 'buy our tires, so your child doesn't get killed.' This is a highly emotional appeal, so it's best categorized as pathos or a pathetic appeal.

Explanation
This is a typical negative political add, in which no real issue is addressed; instead the credibility, trustworthiness and general likeability of a candidate is called into question. Therefore, this is an appeal to ethos.

Explanation
The percentages represent a logical appeal while the bloody belt appeals more to out fear, which is an emotion. Therefore, logos and pathos are the primary methods of rhetoric in the image.

Explanation
The text is an appeal to logos because it explains logically why upgrading to Vista makes little sense when you could just get a mac, which is implicitly more advances, "upgrade past it", and also said to be "simpler, more powerful and a lot more fun."

The image on the left builds credibility for mac because the representative of mac is better dressed, more confident, and in better shape, which are all things that tend to make us trust someone more (maybe they shouldn't, but they do . . . ask me about the "Halo Effect" if your curious about undue credibility).

Explanation
The soldiers posture is suggestive of emotional distress. We can't help, as viewers, to empathize with him. We want to understand his pain, so this is largely an emotional or pathetic appeal.

Explanation
The image attempts to build a positive perception of Obama as forward-thinking by having him appear as though he is looking off in to the distance, which is presumably the future based on the text. The add wants us to build an emotional connection with Obama, so it is both ethos and pathos because that emotional connection also makes us more likely to trust him.