Mis Ch 5

66 Questions  I  By Olgerthasko on December 4, 2012
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1.  Which of the following is an electronic marketplace that connects buyers and sellers across many industries, primarily for MRO materials?
A.
B.
C.
D.
2.  What is the difference between a pop-up and pop-under ad?
A.
B.
C.
D.
3.  Which type of technology allows you to wirelessly connect to and use centrally located information and/or application software?  
A.
B.
C.
D.
4.  Which computer tool creates a secure and private connection between a Web client's computer and a Web server's computer, so that files sent from one to another are kept confidential?  
A.
B.
C.
D.
5.  Which of the following is an electronic marketplace that connects buyers and sellers in a given industry?  
A.
B.
C.
D.
6.  In the world of e-commerce, your business should be able to distinguish between which of the following?  
A.
B.
C.
D.
7.  When you purchase your books for this course from an online source such as Amazon.com, you are participating in which type of e-commerce?  
A.
B.
C.
D.
8.  Which terms describes the ability of an organization to give its customers the opportunity to tailor its products or services to their specification?  
A.
B.
C.
D.
9.  An affiliate program is:
A.
B.
C.
D.
10.  _____ is a credit-card like device that contains an embedded chip on which digital information can be stored and updated?  
A.
B.
C.
D.
11.  _____ is the set of marketing tools that your organization will use to pursue its marketing objectives in reaching and attracting potential customers.  
A.
B.
C.
D.
12.  _____ scrambles the contents of a file so that you can't read it without having the right key to unscramble the file.  
A.
B.
C.
D.
13.  Google allows publishers at all levels of web traffic to place contextual ads in blog posts. Hence, Google is a(n) _____ program.  
A.
B.
C.
D.
14.  When businesses provide enabling technologies that allow people to create, modify, and oversee the development of a product or service, it is known as ____.  
A.
B.
C.
D.
15.  What term is used to describe an ad that appears after you close your current browser window?  
A.
B.
C.
D.
16.  What term is used to describe the small advertisements that appear on other Web sites?  
A.
B.
C.
D.
17.  _____ occurs when a government entity sells products and services to businesses.  
A.
B.
C.
D.
18.  If your company sold tires to the automobile industry and these sales were conducted through the Internet, what type of e-commerce model would you be using?  
A.
B.
C.
D.
19.  BMW is currently creating interactive Web sites that allow one to build and purchase their own unique car. This type of Web site creates what type of business opportunity?  
A.
B.
C.
D.
20.  What is a "sticky" Web site?  
A.
B.
C.
D.
21.  Maintenance, repair, and operations (MRO) materials are also called ____.  
A.
B.
C.
D.
22.  Which of the following is an example of commodity like merchandise?  
A.
B.
C.
D.
23.  Which type of e-commerce occurs when a business sells products and services to customers who are primarily individuals?  
A.
B.
C.
D.
24.  What term depicts a virtual marketplace in which all businesses buy from and sell products and services to each other, and share information?  
A.
B.
C.
D.
25.  What type of Internet-based company makes it easy for one person to pay another person or organization over the Internet?  
A.
B.
C.
D.
26.  What mechanism is used for sending money from your checking or savings account to another person or organization?  
A.
B.
C.
D.
27.  What term describes electronic commerce that can be conducted over a wireless device?  
A.
B.
C.
D.
28.  Which type of e-commerce occurs when a business sells products or services to customers who are primarily other businesses?  
A.
B.
C.
D.
29.  Affiliate programs are good examples of which type of e-commerce?  
A.
B.
C.
D.
30.  If you created links on your personal Web site that connected your visitors to businesses with the goal that you would earn a fee for purchases made by your visitors, what type e-commerce model are you creating?  
A.
B.
C.
D.
31.  Which scrambling technique provides you with two keys: one key that everyone in an organization can have to scramble the contents of a file and another key for the intended recipient to unscramble the file?
A.
B.
C.
D.
32.  What financial tool contains both security software and information about the user's payment and delivery preferences?  
A.
B.
C.
D.
33.  _____ is accelerated and enhanced by the Internet and the technology that supports it.  
A.
B.
C.
D.
34.  The _____ e-commerce model is an example of citizens paying their income tax returns online rather than through the mail.  
A.
B.
C.
D.
35.  _____ are materials that are used in production in a manufacturing company or are placed on the shelf for sale in a retail environment.
A.
B.
C.
D.
36.  eBay is a hybrid of both:  
A.
B.
C.
D.
37.  If you were to purchase a song from iTunes with your cell phone, what type of technology would you be using?  
A.
B.
C.
D.
38.  What term is used to describe a small Web page containing an advertisement that appears on your screen, outside the current Web site loaded into your browser?
A.
B.
C.
D.
39.  Which type of e-commerce occurs when a business sells products and services to a government entity?
A.
B.
C.
D.
40.  Which of the following types of products purchased on the Internet are typically priced low because they are used more frequently?  
A.
B.
C.
D.
41.  Which type of business environment is used within the B2B e-commerce model for the payment of purchases?  
A.
B.
C.
D.
42.  Which of the following is true of Long Tail economics?
A.
B.
C.
D.
43.  What is the difference between a reverse auction and mass customization?  
A.
B.
C.
D.
44.  Which type of business environment supports computer-to-computer transfer of transaction information in a standard business document and format?  
A.
B.
C.
D.
45.  A(n) _____ is the process in which a buyer posts its interest in buying a certain quantity of items with notations concerning quality, specification, and delivery timing, and sellers compete for the business by submitting successively lower bids until there is only one seller left.  
A.
B.
C.
D.
46.  Which of the following types of products purchased on the Internet are typically high priced items because they are purchased infrequently and often require some sort of customization?  
A.
B.
C.
D.
47.  Which type e-commerce occurs when an individual sells products and services to a business?  
A.
B.
C.
D.
48.  Viral marketing is:  
A.
B.
C.
D.
49.  _____ is a B2B service that offers information-sharing intermediary services between organizations based on various standards regarding the format of the information and how it will be sent and received.  
A.
B.
C.
D.
50.  Which transmission method ensures that transactions traveling over the Internet are legitimate as well as secure?
A.
B.
C.
D.
51.  Which type of e-commerce model typically requires the use of an intermediary organization to complete transactions?
A.
B.
C.
D.
52.  What is the difference between a smart card and a digital wallet?  
A.
B.
C.
D.
53.  _____ is a formal business plan that maps out your customer base and your strategy for reaching them.  
A.
B.
C.
D.
54.  What system sends bills over the Internet and provides an easy-to-use mechanism to pay for them?  
A.
B.
C.
D.
55.  What is the major difference between B2B and B2C e-commerce?  
A.
B.
C.
D.
56.  Which of the following is a count of the number of people who visit one site, click on an ad, and are then taken to the site of the advertiser?  
A.
B.
C.
D.
57.  What is the percentage of potential customers who visit your site who actually buy something?
A.
B.
C.
D.
58.  Which type of digital wallet maintains your e-commerce information on your computer?
A.
B.
C.
D.
59.  _____ refers to the combining of purchase requests from multiple buyers into a single large order, which justifies a discount from the business.  
A.
B.
C.
D.
60.  Which type of e-commerce occurs when a business sells products and services to a government entity?  
A.
B.
C.
D.
61.  Which of the following is true of commoditylike business environments?  
A.
B.
C.
D.
62.  If you were a seller on the Internet and you wanted to ensure that your buyer's transaction information was correct and legitimate, what type of Web environment would you need?
A.
B.
C.
D.
63.  Which type of digital wallet maintains your e-commerce information on the seller's Web site?
A.
B.
C.
D.
64.  What is the difference between horizontal e-marketplaces and vertical e-marketplaces?  
A.
B.
C.
D.
65.  _____ occurs when an individual sells products and services to a government entity.  
A.
B.
C.
D.
66.  The primary reason most dot-com businesses from the late 1990s are no longer in existence today is because they didn't:  
A.
B.
C.
D.
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