Final study guide
It seeks to sell as many of one item as possible to offset fixed costs.
It is ignored by traditional businesses but e-commerce businesses profit from it.
. E-commerce businesses that can reach the audience in the Long Tail cannot do so without the typical brick-and-mortar retail costs and expenses
It looks at sales in terms of economies of scale.
Cybermediary digital wallet
. Buyer-based digital wallet
Server-side digital wallet
Thick digital wallet
Secure Electronic Transactions (SET)
Secure Sockets Layer (SSL)
Financial Electronic Data Interchange (FEDI)
Shared Fusion Connectivity (SFC)
Click-through
Hit rate
Conversion rate
Virtual check out Virtual check out Virtual check out Virtual check out Virtual check out
A. AdWare b. External ads c. Viral ads d. Pop-up ads a. AdWare b. External ads c. Viral ads d. Pop-up ads AdWare
B. External ads c. Viral ads d. Pop-up ads External ads
Viral ads
Pop-up ads
G2C
B2C
C2C
C2B
Direct e-sales
I-purchasing
Consumer specialty purchasing (CSP)
Mass customization
Cyber money
Cybermediary
. Electronic check
E-Payment
Open source technology
Long Tail strategy
Crowdsourcing
Initial public offering
E-Itemization
Mass customization
Specialization
Crowd modification
Vertical e-marketplace
Indirect marketplace
Horizontal e-marketplace
Reverse auctions marketplace
They are similar to specialty items.
The buyer power is low.
They have high barriers to entry.
They have low barriers to entry.
Vertical e-marketing
Request for bid (RFB)
Reverse auction
B2B E-mart
A Web site that is accessed frequently because it is able to reroute potential consumers from other sites to it.
A Web site that attracts consumers and encourages them to return.
A Web site that gains popularity through e-channels.
A Web site that is located by pop-up and pop-under ads.
Viral ads
Adware
Banner ads
Spyware ads
E-Information
E-credit card
Smart card
Intelligent spending card (ISC)
Reverse auction is most often found in B2B whereas mass customization is often found in B2C.
Reverse auction requires a bid from consumers whereas mass customization requires a bid from suppliers.
Mass customization can sell digital products; reverse auctions sell commoditylike products.
Mass customization require a click-and-mortar environment; reverse auctions do not.
Vertical e-marketplace
Reverse auctions marketplace
Horizontal e-marketplace
Direct marketplace
Shared Fusion Connectivity (SFC)
Financial Electronic Data Interchange (FEDI)
Secure Electronic Transactions (SET)
Secure Sockets Layer (SSL)
Public coder/decoder
Public key encryption (PKE)
Shared fusion key (SFE)
Community scrambler security device (CSSD)
C2G e-commerce
B2G e-commerce
G2B e-commerce
G2C e-commerce
C2C
B2C
B2B
C2B
B2G e-commerce
C2G e-commerce
G2B e-commerce
G2C e-commerce
B2B e-marketplace
Open-source Market
E-Markets (EM)
Virtual Markets (VM)
A pop-up ad appears when you open a Web site; you do not see a pop-under ad until you close your current browser window.
A pop-up ad is a click-and-order ad; a pop-under ad is considered a click through ad.
A pop-up ad uses a separate window; a pop-under ad does not.
A pop-under ad is a type of spyware; a pop-up ad is not.
Networking applications
Mobile computing
Operations management tools
Open source applications
C2B
B2C
E-CB
I-BC
Marketing potential
Marketing strategies
Marketing mix
Marketing target
Luxury
Speciality
Niche
Convenience
B2G
G2C
G2B
B2B
Indirect materials
Perishable materials
Direct materials
Converse materials
AdWare
External ads
Viral ads
Pop-under ads
B2C
B2G
B2B
C2B
C2B
G2C
B2B
B2C
Customer strategy and outreach plan (CSOP)
Path-to-profitability (P2P)
Feasibility plan
E-plan
Consumer-based wallet
Client-side digital wallet
Server-side digital wallet
Smart card
Develop IT systems capable of processing millions of transactions quickly.
Disperse risk amongst a group of investors.
Develop a path-to-profitability (P2P) plan.
Build a company that is Internet and brick-and-mortar based.
B2B
I-BB
E-CB
C2B
Computers
Toothpaste
Cell phones
Automobiles
B2C
G2B
B2B
B2G
B2G
B2C
G2B
B2B
A business relationship between sellers and suppliers that support e-commerce.
An ad-on product or service that is purchased through the originating seller.
A marketing campaign directed at persuading consumers to get others to purchase the same product or service.
An arrangement made between two e-commerce sites that directs viewers from one site to the other site.
Electronic data interchange (EDI)
Global eXchange services (GXS)
Value-added network (VAN)
E-Business Financial Exchange (EBFE)
Encryption
Coder
Scrambler
Fusion
A smart card contains both software and information; a digital wallet contains only information.
A smart card is a physical device; a digital wallet is both software and information.
A smart card is stored on the seller's computer; a digital wallet is stored on the client's computer.
A digital wallet contains a smart card; a smart card is part of the digital wallet along with other personal consumer information.
Indirect materials
Non-perishable
Additional services
Support resources
E-trade
M-commerce
Wireless business
Virtual commerce
Mass customization
E-business alliance
Demand aggregation
Small business coalition (SBC)
Cybermediary
Smart cards
E-Payments
Digital wallets
Financial cybermediary
Electronic bill and payment business
E-provider
I-banks
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