Mis Ch 5

66 Questions  I  By Olgerthasko
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1.  Viral marketing is:  
A.
B.
C.
D.
2.  When businesses provide enabling technologies that allow people to create, modify, and oversee the development of a product or service, it is known as ____.  
A.
B.
C.
D.
3.  Which computer tool creates a secure and private connection between a Web client's computer and a Web server's computer, so that files sent from one to another are kept confidential?  
A.
B.
C.
D.
4.  Which type of technology allows you to wirelessly connect to and use centrally located information and/or application software?  
A.
B.
C.
D.
5.  What financial tool contains both security software and information about the user's payment and delivery preferences?  
A.
B.
C.
D.
6.  What term is used to describe the small advertisements that appear on other Web sites?  
A.
B.
C.
D.
7.  What term is used to describe a small Web page containing an advertisement that appears on your screen, outside the current Web site loaded into your browser?
A.
B.
C.
D.
8.  If you were a seller on the Internet and you wanted to ensure that your buyer's transaction information was correct and legitimate, what type of Web environment would you need?
A.
B.
C.
D.
9.  What system sends bills over the Internet and provides an easy-to-use mechanism to pay for them?  
A.
B.
C.
D.
10.  Which of the following is true of Long Tail economics?
A.
B.
C.
D.
11.  In the world of e-commerce, your business should be able to distinguish between which of the following?  
A.
B.
C.
D.
12.  Which of the following is a count of the number of people who visit one site, click on an ad, and are then taken to the site of the advertiser?  
A.
B.
C.
D.
13.  What type of Internet-based company makes it easy for one person to pay another person or organization over the Internet?  
A.
B.
C.
D.
14.  Which of the following is an example of commodity like merchandise?  
A.
B.
C.
D.
15.  What term describes electronic commerce that can be conducted over a wireless device?  
A.
B.
C.
D.
16.  _____ is a formal business plan that maps out your customer base and your strategy for reaching them.  
A.
B.
C.
D.
17.  A(n) _____ is the process in which a buyer posts its interest in buying a certain quantity of items with notations concerning quality, specification, and delivery timing, and sellers compete for the business by submitting successively lower bids until there is only one seller left.  
A.
B.
C.
D.
18.  _____ are materials that are used in production in a manufacturing company or are placed on the shelf for sale in a retail environment.
A.
B.
C.
D.
19.  If you created links on your personal Web site that connected your visitors to businesses with the goal that you would earn a fee for purchases made by your visitors, what type e-commerce model are you creating?  
A.
B.
C.
D.
20.  Which type of e-commerce occurs when a business sells products and services to a government entity?  
A.
B.
C.
D.
21.  Which type of e-commerce occurs when a business sells products and services to customers who are primarily individuals?  
A.
B.
C.
D.
22.  Which of the following types of products purchased on the Internet are typically high priced items because they are purchased infrequently and often require some sort of customization?  
A.
B.
C.
D.
23.  Which of the following is an electronic marketplace that connects buyers and sellers across many industries, primarily for MRO materials?
A.
B.
C.
D.
24.  What term depicts a virtual marketplace in which all businesses buy from and sell products and services to each other, and share information?  
A.
B.
C.
D.
25.  Maintenance, repair, and operations (MRO) materials are also called ____.  
A.
B.
C.
D.
26.  Which scrambling technique provides you with two keys: one key that everyone in an organization can have to scramble the contents of a file and another key for the intended recipient to unscramble the file?
A.
B.
C.
D.
27.  Which type of e-commerce occurs when a business sells products or services to customers who are primarily other businesses?  
A.
B.
C.
D.
28.  What mechanism is used for sending money from your checking or savings account to another person or organization?  
A.
B.
C.
D.
29.  What is the major difference between B2B and B2C e-commerce?  
A.
B.
C.
D.
30.  What is the percentage of potential customers who visit your site who actually buy something?
A.
B.
C.
D.
31.  _____ is the set of marketing tools that your organization will use to pursue its marketing objectives in reaching and attracting potential customers.  
A.
B.
C.
D.
32.  Which type of business environment supports computer-to-computer transfer of transaction information in a standard business document and format?  
A.
B.
C.
D.
33.  _____ is a credit-card like device that contains an embedded chip on which digital information can be stored and updated?  
A.
B.
C.
D.
34.  BMW is currently creating interactive Web sites that allow one to build and purchase their own unique car. This type of Web site creates what type of business opportunity?  
A.
B.
C.
D.
35.  Which type of business environment is used within the B2B e-commerce model for the payment of purchases?  
A.
B.
C.
D.
36.  Which type e-commerce occurs when an individual sells products and services to a business?  
A.
B.
C.
D.
37.  If your company sold tires to the automobile industry and these sales were conducted through the Internet, what type of e-commerce model would you be using?  
A.
B.
C.
D.
38.  When you purchase your books for this course from an online source such as Amazon.com, you are participating in which type of e-commerce?  
A.
B.
C.
D.
39.  _____ occurs when an individual sells products and services to a government entity.  
A.
B.
C.
D.
40.  eBay is a hybrid of both:  
A.
B.
C.
D.
41.  What is the difference between a pop-up and pop-under ad?
A.
B.
C.
D.
42.  If you were to purchase a song from iTunes with your cell phone, what type of technology would you be using?  
A.
B.
C.
D.
43.  What is the difference between a smart card and a digital wallet?  
A.
B.
C.
D.
44.  _____ is a B2B service that offers information-sharing intermediary services between organizations based on various standards regarding the format of the information and how it will be sent and received.  
A.
B.
C.
D.
45.  Which of the following is an electronic marketplace that connects buyers and sellers in a given industry?  
A.
B.
C.
D.
46.  Which type of e-commerce occurs when a business sells products and services to a government entity?
A.
B.
C.
D.
47.  Which type of digital wallet maintains your e-commerce information on the seller's Web site?
A.
B.
C.
D.
48.  Affiliate programs are good examples of which type of e-commerce?  
A.
B.
C.
D.
49.  Which type of e-commerce model typically requires the use of an intermediary organization to complete transactions?
A.
B.
C.
D.
50.  Which of the following is true of commoditylike business environments?  
A.
B.
C.
D.
51.  _____ refers to the combining of purchase requests from multiple buyers into a single large order, which justifies a discount from the business.  
A.
B.
C.
D.
52.  An affiliate program is:
A.
B.
C.
D.
53.  The _____ e-commerce model is an example of citizens paying their income tax returns online rather than through the mail.  
A.
B.
C.
D.
54.  Google allows publishers at all levels of web traffic to place contextual ads in blog posts. Hence, Google is a(n) _____ program.  
A.
B.
C.
D.
55.  _____ is accelerated and enhanced by the Internet and the technology that supports it.  
A.
B.
C.
D.
56.  What term is used to describe an ad that appears after you close your current browser window?  
A.
B.
C.
D.
57.  The primary reason most dot-com businesses from the late 1990s are no longer in existence today is because they didn't:  
A.
B.
C.
D.
58.  Which of the following types of products purchased on the Internet are typically priced low because they are used more frequently?  
A.
B.
C.
D.
59.  Which transmission method ensures that transactions traveling over the Internet are legitimate as well as secure?
A.
B.
C.
D.
60.  Which type of digital wallet maintains your e-commerce information on your computer?
A.
B.
C.
D.
61.  _____ scrambles the contents of a file so that you can't read it without having the right key to unscramble the file.  
A.
B.
C.
D.
62.  What is a "sticky" Web site?  
A.
B.
C.
D.
63.  What is the difference between horizontal e-marketplaces and vertical e-marketplaces?  
A.
B.
C.
D.
64.  What is the difference between a reverse auction and mass customization?  
A.
B.
C.
D.
65.  _____ occurs when a government entity sells products and services to businesses.  
A.
B.
C.
D.
66.  Which terms describes the ability of an organization to give its customers the opportunity to tailor its products or services to their specification?  
A.
B.
C.
D.
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