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MIS Ch 5

66 Questions
Homework Quizzes & Trivia

Final study guide

Questions and Answers
  • 1. 
    Which of the following is true of Long Tail economics?
    • A. 

      It seeks to sell as many of one item as possible to offset fixed costs.

    • B. 

      It is ignored by traditional businesses but e-commerce businesses profit from it.

    • C. 

      . E-commerce businesses that can reach the audience in the Long Tail cannot do so without the typical brick-and-mortar retail costs and expenses

    • D. 

      It looks at sales in terms of economies of scale.

  • 2. 
    Which type of digital wallet maintains your e-commerce information on the seller's Web site?
    • A. 

      Cybermediary digital wallet

    • B. 

      . Buyer-based digital wallet

    • C. 

      Server-side digital wallet

    • D. 

      Thick digital wallet

  • 3. 
    If you were a seller on the Internet and you wanted to ensure that your buyer's transaction information was correct and legitimate, what type of Web environment would you need?
    • A. 

      Secure Electronic Transactions (SET)

    • B. 

      Secure Sockets Layer (SSL)

    • C. 

      Financial Electronic Data Interchange (FEDI)

    • D. 

      Shared Fusion Connectivity (SFC)

  • 4. 
    What is the percentage of potential customers who visit your site who actually buy something?
    • A. 

      Click-through

    • B. 

      Hit rate

    • C. 

      Conversion rate

    • D. 

      Virtual check out Virtual check out Virtual check out Virtual check out Virtual check out

  • 5. 
    What term is used to describe a small Web page containing an advertisement that appears on your screen, outside the current Web site loaded into your browser?
    • A. 

      A. AdWare b. External ads c. Viral ads d. Pop-up ads a. AdWare b. External ads c. Viral ads d. Pop-up ads AdWare

    • B. 

      B. External ads c. Viral ads d. Pop-up ads External ads

    • C. 

      Viral ads

    • D. 

      Pop-up ads

  • 6. 
    Which type of e-commerce model typically requires the use of an intermediary organization to complete transactions?
    • A. 

      G2C

    • B. 

      B2C

    • C. 

      C2C

    • D. 

      C2B

  • 7. 
    BMW is currently creating interactive Web sites that allow one to build and purchase their own unique car. This type of Web site creates what type of business opportunity?  
    • A. 

      Direct e-sales

    • B. 

      I-purchasing

    • C. 

      Consumer specialty purchasing (CSP)

    • D. 

      Mass customization

  • 8. 
    What mechanism is used for sending money from your checking or savings account to another person or organization?  
    • A. 

      Cyber money

    • B. 

      Cybermediary

    • C. 

      . Electronic check

    • D. 

      E-Payment

  • 9. 
    When businesses provide enabling technologies that allow people to create, modify, and oversee the development of a product or service, it is known as ____.  
    • A. 

      Open source technology

    • B. 

      Long Tail strategy

    • C. 

      Crowdsourcing

    • D. 

      Initial public offering

  • 10. 
    Which terms describes the ability of an organization to give its customers the opportunity to tailor its products or services to their specification?  
    • A. 

      E-Itemization

    • B. 

      Mass customization

    • C. 

      Specialization

    • D. 

      Crowd modification

  • 11. 
    Which of the following is an electronic marketplace that connects buyers and sellers in a given industry?  
    • A. 

      Vertical e-marketplace

    • B. 

      Indirect marketplace

    • C. 

      Horizontal e-marketplace

    • D. 

      Reverse auctions marketplace

  • 12. 
    Which of the following is true of commoditylike business environments?  
    • A. 

      They are similar to specialty items.

    • B. 

      The buyer power is low.

    • C. 

      They have high barriers to entry.

    • D. 

      They have low barriers to entry.

  • 13. 
    A(n) _____ is the process in which a buyer posts its interest in buying a certain quantity of items with notations concerning quality, specification, and delivery timing, and sellers compete for the business by submitting successively lower bids until there is only one seller left.  
    • A. 

      Vertical e-marketing

    • B. 

      Request for bid (RFB)

    • C. 

      Reverse auction

    • D. 

      B2B E-mart

  • 14. 
    What is a "sticky" Web site?  
    • A. 

      A Web site that is accessed frequently because it is able to reroute potential consumers from other sites to it.

    • B. 

      A Web site that attracts consumers and encourages them to return.

    • C. 

      A Web site that gains popularity through e-channels.

    • D. 

      A Web site that is located by pop-up and pop-under ads.

  • 15. 
    What term is used to describe the small advertisements that appear on other Web sites?  
    • A. 

      Viral ads

    • B. 

      Adware

    • C. 

      Banner ads

    • D. 

      Spyware ads

  • 16. 
    _____ is a credit-card like device that contains an embedded chip on which digital information can be stored and updated?  
    • A. 

      E-Information

    • B. 

      E-credit card

    • C. 

      Smart card

    • D. 

      Intelligent spending card (ISC)

  • 17. 
    What is the difference between a reverse auction and mass customization?  
    • A. 

      Reverse auction is most often found in B2B whereas mass customization is often found in B2C.

    • B. 

      Reverse auction requires a bid from consumers whereas mass customization requires a bid from suppliers.

    • C. 

      Mass customization can sell digital products; reverse auctions sell commoditylike products.

    • D. 

      Mass customization require a click-and-mortar environment; reverse auctions do not.

  • 18. 
    Which of the following is an electronic marketplace that connects buyers and sellers across many industries, primarily for MRO materials?
    • A. 

      Vertical e-marketplace

    • B. 

      Reverse auctions marketplace

    • C. 

      Horizontal e-marketplace

    • D. 

      Direct marketplace

  • 19. 
    Which transmission method ensures that transactions traveling over the Internet are legitimate as well as secure?
    • A. 

      Shared Fusion Connectivity (SFC)

    • B. 

      Financial Electronic Data Interchange (FEDI)

    • C. 

      Secure Electronic Transactions (SET)

    • D. 

      Secure Sockets Layer (SSL)

  • 20. 
    Which scrambling technique provides you with two keys: one key that everyone in an organization can have to scramble the contents of a file and another key for the intended recipient to unscramble the file?
    • A. 

      Public coder/decoder

    • B. 

      Public key encryption (PKE)

    • C. 

      Shared fusion key (SFE)

    • D. 

      Community scrambler security device (CSSD)

  • 21. 
    _____ occurs when an individual sells products and services to a government entity.  
    • A. 

      C2G e-commerce

    • B. 

      B2G e-commerce

    • C. 

      G2B e-commerce

    • D. 

      G2C e-commerce

  • 22. 
    Which type e-commerce occurs when an individual sells products and services to a business?  
    • A. 

      C2C

    • B. 

      B2C

    • C. 

      B2B

    • D. 

      C2B

  • 23. 
    _____ occurs when a government entity sells products and services to businesses.  
    • A. 

      B2G e-commerce

    • B. 

      C2G e-commerce

    • C. 

      G2B e-commerce

    • D. 

      G2C e-commerce

  • 24. 
    What term depicts a virtual marketplace in which all businesses buy from and sell products and services to each other, and share information?  
    • A. 

      B2B e-marketplace

    • B. 

      Open-source Market

    • C. 

      E-Markets (EM)

    • D. 

      Virtual Markets (VM)

  • 25. 
    What is the difference between a pop-up and pop-under ad?
    • A. 

      A pop-up ad appears when you open a Web site; you do not see a pop-under ad until you close your current browser window.

    • B. 

      A pop-up ad is a click-and-order ad; a pop-under ad is considered a click through ad.

    • C. 

      A pop-up ad uses a separate window; a pop-under ad does not.

    • D. 

      A pop-under ad is a type of spyware; a pop-up ad is not.

  • 26. 
    Which type of technology allows you to wirelessly connect to and use centrally located information and/or application software?  
    • A. 

      Networking applications

    • B. 

      Mobile computing

    • C. 

      Operations management tools

    • D. 

      Open source applications

  • 27. 
    When you purchase your books for this course from an online source such as Amazon.com, you are participating in which type of e-commerce?  
    • A. 

      C2B

    • B. 

      B2C

    • C. 

      E-CB

    • D. 

      I-BC

  • 28. 
    _____ is the set of marketing tools that your organization will use to pursue its marketing objectives in reaching and attracting potential customers.  
    • A. 

      Marketing potential

    • B. 

      Marketing strategies

    • C. 

      Marketing mix

    • D. 

      Marketing target

  • 29. 
    Which of the following types of products purchased on the Internet are typically priced low because they are used more frequently?  
    • A. 

      Luxury

    • B. 

      Speciality

    • C. 

      Niche

    • D. 

      Convenience

  • 30. 
    The _____ e-commerce model is an example of citizens paying their income tax returns online rather than through the mail.  
    • A. 

      B2G

    • B. 

      G2C

    • C. 

      G2B

    • D. 

      B2B

  • 31. 
    _____ are materials that are used in production in a manufacturing company or are placed on the shelf for sale in a retail environment.
    • A. 

      Indirect materials

    • B. 

      Perishable materials

    • C. 

      Direct materials

    • D. 

      Converse materials

  • 32. 
    What term is used to describe an ad that appears after you close your current browser window?  
    • A. 

      AdWare

    • B. 

      External ads

    • C. 

      Viral ads

    • D. 

      Pop-under ads

  • 33. 
    Which type of e-commerce occurs when a business sells products or services to customers who are primarily other businesses?  
    • A. 

      B2C

    • B. 

      B2G

    • C. 

      B2B

    • D. 

      C2B

  • 34. 
    Affiliate programs are good examples of which type of e-commerce?  
    • A. 

      C2B

    • B. 

      G2C

    • C. 

      B2B

    • D. 

      B2C

  • 35. 
    _____ is a formal business plan that maps out your customer base and your strategy for reaching them.  
    • A. 

      Customer strategy and outreach plan (CSOP)

    • B. 

      Path-to-profitability (P2P)

    • C. 

      Feasibility plan

    • D. 

      E-plan

  • 36. 
    Which type of digital wallet maintains your e-commerce information on your computer?
    • A. 

      Consumer-based wallet

    • B. 

      Client-side digital wallet

    • C. 

      Server-side digital wallet

    • D. 

      Smart card

  • 37. 
    The primary reason most dot-com businesses from the late 1990s are no longer in existence today is because they didn't:  
    • A. 

      Develop IT systems capable of processing millions of transactions quickly.

    • B. 

      Disperse risk amongst a group of investors.

    • C. 

      Develop a path-to-profitability (P2P) plan.

    • D. 

      Build a company that is Internet and brick-and-mortar based.

  • 38. 
    If your company sold tires to the automobile industry and these sales were conducted through the Internet, what type of e-commerce model would you be using?  
    • A. 

      B2B

    • B. 

      I-BB

    • C. 

      E-CB

    • D. 

      C2B

  • 39. 
    Which of the following is an example of commodity like merchandise?  
    • A. 

      Computers

    • B. 

      Toothpaste

    • C. 

      Cell phones

    • D. 

      Automobiles

  • 40. 
    Which type of e-commerce occurs when a business sells products and services to a government entity?  
    • A. 

      B2C

    • B. 

      G2B

    • C. 

      B2B

    • D. 

      B2G

  • 41. 
    Which type of e-commerce occurs when a business sells products and services to a government entity?
    • A. 

      B2G

    • B. 

      B2C

    • C. 

      G2B

    • D. 

      B2B

  • 42. 
    An affiliate program is:
    • A. 

      A business relationship between sellers and suppliers that support e-commerce.

    • B. 

      An ad-on product or service that is purchased through the originating seller.

    • C. 

      A marketing campaign directed at persuading consumers to get others to purchase the same product or service.

    • D. 

      An arrangement made between two e-commerce sites that directs viewers from one site to the other site.

  • 43. 
    _____ is a B2B service that offers information-sharing intermediary services between organizations based on various standards regarding the format of the information and how it will be sent and received.  
    • A. 

      Electronic data interchange (EDI)

    • B. 

      Global eXchange services (GXS)

    • C. 

      Value-added network (VAN)

    • D. 

      E-Business Financial Exchange (EBFE)

  • 44. 
    _____ scrambles the contents of a file so that you can't read it without having the right key to unscramble the file.  
    • A. 

      Encryption

    • B. 

      Coder

    • C. 

      Scrambler

    • D. 

      Fusion

  • 45. 
    What is the difference between a smart card and a digital wallet?  
    • A. 

      A smart card contains both software and information; a digital wallet contains only information.

    • B. 

      A smart card is a physical device; a digital wallet is both software and information.

    • C. 

      A smart card is stored on the seller's computer; a digital wallet is stored on the client's computer.

    • D. 

      A digital wallet contains a smart card; a smart card is part of the digital wallet along with other personal consumer information.

  • 46. 
    Maintenance, repair, and operations (MRO) materials are also called ____.  
    • A. 

      Indirect materials

    • B. 

      Non-perishable

    • C. 

      Additional services

    • D. 

      Support resources

  • 47. 
    What term describes electronic commerce that can be conducted over a wireless device?  
    • A. 

      E-trade

    • B. 

      M-commerce

    • C. 

      Wireless business

    • D. 

      Virtual commerce

  • 48. 
    _____ refers to the combining of purchase requests from multiple buyers into a single large order, which justifies a discount from the business.  
    • A. 

      Mass customization

    • B. 

      E-business alliance

    • C. 

      Demand aggregation

    • D. 

      Small business coalition (SBC)

  • 49. 
    What financial tool contains both security software and information about the user's payment and delivery preferences?  
    • A. 

      Cybermediary

    • B. 

      Smart cards

    • C. 

      E-Payments

    • D. 

      Digital wallets

  • 50. 
    What type of Internet-based company makes it easy for one person to pay another person or organization over the Internet?  
    • A. 

      Financial cybermediary

    • B. 

      Electronic bill and payment business

    • C. 

      E-provider

    • D. 

      I-banks

  • 51. 
    If you were to purchase a song from iTunes with your cell phone, what type of technology would you be using?  
    • A. 

      M-commerce

    • B. 

      Broadband

    • C. 

      CDMA

    • D. 

      Web 2.0

  • 52. 
    eBay is a hybrid of both:  
    • A. 

      A B2G e-commerce site and a G2C e-commerce site.

    • B. 

      A G2C e-commerce site and a C2G e-commerce site.

    • C. 

      A B2B e-commerce site and a C2B e-commerce site.

    • D. 

      A B2C e-commerce site and a C2C e-commerce site.

  • 53. 
    Which computer tool creates a secure and private connection between a Web client's computer and a Web server's computer, so that files sent from one to another are kept confidential?  
    • A. 

      Shared Fusion Connectivity (SFC)

    • B. 

      Secure Sockets Layer (SSL)

    • C. 

      Secure Electronic Transaction (SEL)

    • D. 

      Public Coder detection (PCD)

  • 54. 
    Which type of business environment is used within the B2B e-commerce model for the payment of purchases?  
    • A. 

      VAN

    • B. 

      GXS

    • C. 

      PKE

    • D. 

      Financial EDI

  • 55. 
    What is the major difference between B2B and B2C e-commerce?  
    • A. 

      Customers interact freely in a B2B marketplace; they do not in a B2C marketplace.

    • B. 

      Consumers are fickle in a B2B marketplace; long time relationships are established between the consumer and its business partner in B2C e-commerce.

    • C. 

      Interaction between consumers and businesses are direct in the B2B market; they are indirect in the B2C market.

    • D. 

      The B2B marketplace does not involve consumers, just business partners; the B2C marketplace involves consumers.

  • 56. 
    _____ is accelerated and enhanced by the Internet and the technology that supports it.  
    • A. 

      IPO

    • B. 

      E-commerce

    • C. 

      Merchandising

    • D. 

      M-commerce

  • 57. 
    Which type of business environment supports computer-to-computer transfer of transaction information in a standard business document and format?  
    • A. 

      Value-added network (VAN)

    • B. 

      Global eXchange services (GXS)

    • C. 

      Electronic data interchange (EDI)

    • D. 

      E-Business Financial Exchange (EBFE)

  • 58. 
    Which of the following is a count of the number of people who visit one site, click on an ad, and are then taken to the site of the advertiser?  
    • A. 

      Conversion rate

    • B. 

      Click-through

    • C. 

      Marketing hits

    • D. 

      Marketing

  • 59. 
    Which type of e-commerce occurs when a business sells products and services to customers who are primarily individuals?  
    • A. 

      B2B

    • B. 

      B2C

    • C. 

      G2C

    • D. 

      C2B

  • 60. 
    Google allows publishers at all levels of web traffic to place contextual ads in blog posts. Hence, Google is a(n) _____ program.  
    • A. 

      Affiliate

    • B. 

      Wiki

    • C. 

      Conversion

    • D. 

      Pop-under

  • 61. 
    What system sends bills over the Internet and provides an easy-to-use mechanism to pay for them?  
    • A. 

      Cybermediary

    • B. 

      Electronic check

    • C. 

      E-Payment

    • D. 

      EBPP

  • 62. 
    Which of the following types of products purchased on the Internet are typically high priced items because they are purchased infrequently and often require some sort of customization?  
    • A. 

      Convenience

    • B. 

      Commoditylike

    • C. 

      Specialty

    • D. 

      Digital

  • 63. 
    Viral marketing is:  
    • A. 

      A marketing campaign initiated through a virus.

    • B. 

      A type of spyware that attaches itself to some other application.

    • C. 

      A marketing campaign that persuades consumers to encourage friends to purchase the same products or services.

    • D. 

      A type of negative marketing plan that criticizes its competitors.

  • 64. 
    If you created links on your personal Web site that connected your visitors to businesses with the goal that you would earn a fee for purchases made by your visitors, what type e-commerce model are you creating?  
    • A. 

      Affiliate programs

    • B. 

      B2B

    • C. 

      E-Advertisement

    • D. 

      C2C

  • 65. 
    In the world of e-commerce, your business should be able to distinguish between which of the following?  
    • A. 

      Mobile computing and traditional bulky communication devices

    • B. 

      Web based computing and database management

    • C. 

      Alternative operating environments such as Mac OS and Windows

    • D. 

      End consumers and other businesses

  • 66. 
    What is the difference between horizontal e-marketplaces and vertical e-marketplaces?  
    • A. 

      Vertical e-marketplaces support commerce between multiple industries; horizontal e-marketplaces support commerce between businesses from the same industries

    • B. 

      Vertical e-marketplaces support commerce between businesses from the same industry; horizontal e-marketplaces support commerce between businesses from different industries

    • C. 

      Horizontal e-marketplaces support commerce between businesses and consumers; vertical e-marketplaces support commerce between business and business

    • D. 

      Horizontal e-marketplaces support commerce between business and business; vertical e-marketplaces support commerce between consumer and business

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