Eq -- Prsa Ethics Quotient Quiz

10 Questions  I  By Patriciawhalen
  welcome to the prsa ethics quotient (eq) quiz. this is a new 10-question quiz to test your knowledge of the ethical practice of public relations. if you have already taken an earlier pr ethics quiz, please try this one.  IT is significantly different than any previous quizzes.  the quiz has been developed to help public relations practITioners assess their sensITivITy and knowledge of professional standards, according to the member code of ethics of the public relations society of america (prsa).  if you get any questions incorrect, please read the explanation of the correct answer.   to learn more about the prsa's code of ethics, go to:  http://www.prsa.org/aboutprsa/ethics/codeenglish/ we hope you find this exercise challenging, perhaps even surprising.  most of all, we hope IT helps your thinking as you establish personal guidelines for your practice, and face the ethical questions and dilemmas the practice of public relations generates.   as a part of ITs ongoing responsibilITy to teach, educate, and advance the ethical practice of public relations, the prsa board of ethics and professional standards (beps) will periodically issue revised ethics quotient exams.  while this exercise is voluntary, prsa members are obligated to abide by the prsa code of ethics.  should you have any questions as a practITioner, please feel free to contact beps.  we would be happy to respond to any questions you might have.  have a great time, bend your brain, and if you can think of addITional examples, stories, or dilemmas we could include in future ethics quotient exams, please send them to the board of ethics and professional standards, c/o patrica whalen, apr, [email protected]   thank you and enjoy this exercise.   sincerely,   deb silverman, apr, fellow prsa beps chair 

  
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Question Excerpt

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1.  You had lunch with a business colleague one afternoon and detailed a dream you had of someday starting a consulting business to train managers in a particular manner that you know will be well received.  In your discussion you outline your plans in great detail.  A year later, you hear that your colleague has published a book.  When you read it, you find that it is your training concept spelled out almost verbatim as you explained it.  Is it copyright infringement? 
A.
B.
2.  You are a sole practitioner and have five clients. You contacted a local university’s public relations department and agreed to hire two interns over the summer. While the internships are unpaid, the students will get credit.  Is this practice unethical? 
A.
B.
3.  You are working on a Power Point presentation to report program results to your client. To liven it up, you capture a funny photo you found on the Web for your first slide.  Is it plagiarism?
A.
B.
4.  Who are the primary beneficiaries of professional ethics in public relations?(pick just one)   A.   Clients  B.  Society       C.  Public Relations Professionals   
A.
B.
C.
5.  The focus of the PRSA Board of Ethics and Professional Standards is to enforce the Member Code of Ethics for PRSA members.
A.
B.
6.  You are having a briefing meeting with a new client and want to be sure to capture all of their comments, so you bring a tape recorder to the meeting. You don’t want it to be a distraction, so you place it inside your folder on the table and record the meeting without mentioning it to the client. Are you breaching PR ethics?
A.
B.
7.  A “code of ethics”—strictly defined—can be written by any group wishing to distinguish its members in some way from the rest of society, and should be concerned about how the behavior of its members impacts upon society.
A.
B.
8.  You recently took a graduate class on leadership, and the professor said some interesting things in her lecture that really got you thinking.  You were so intrigued by the lecture that you decide to write a white paper about these issues and post it on your website.  Is it plagiarism if you do not cite the professor? 
A.
B.
9.   You have been asked to guest-lecture in a PR class.  In your research, you come across a great lesson plan in a library book. It includes a sample worksheet page, and you photocopy it to hand out to the students.  Is it copyright infringement? 
A.
B.
10.  During a media interview, your CEO misstates a key fact about your firm’s product capability, making it sound far more advanced than it really is.  It was purely an accident and was not intended to mislead, but the fact is now part of the published story.  What should you do?    
A.
B.
C.
D.
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