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Survey: Broadcast Journalism

20 Questions  I  By Hath2551
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Unit 2 exam review: chapters 5-8

  
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Question Excerpt

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1.  Sometimes a radio manager, seeing a weakness in a rival station, will:
A.
B.
C.
D.
E.
2.  If a TV network broadcasts a female-oriented sitcom when its top rival is airing a pro football game, that's usually called:
A.
B.
C.
D.
E.
3.  In the basic transaction in commercial broadcasting,
A.
B.
C.
D.
E.
4.  Overall, the largest sector of U.S. broadcast journalism today is:
A.
B.
C.
D.
E.
5.  Networks and their affiliates have argued over how much a network has to pay a station in:
A.
B.
C.
D.
E.
6.  The term "bit" is formed by compressing two terms; they are:
A.
B.
C.
D.
E.
7.  The only true broadcasters in the U.S. system are:
A.
B.
C.
D.
E.
8.  In order to describe the speed of bits flowing in data streams, engineers refer to "bit rates," which are measured in:
A.
B.
C.
D.
E.
9.  A fundamental change from the 1970's is that big-time television today no longer has:
A.
B.
C.
D.
E.
10.  The broadcast industry rests on a three-legged stool of these economic factors:
A.
B.
C.
D.
E.
11.  One major breakthrough in the development of the personal computer was the addition of icons and visual links to replace text-based commands in the computer's operating system. This innovation was called:
A.
B.
C.
D.
E.
12.  Media corporations are said to be seeking synergy when they:
A.
B.
C.
D.
E.
13.  The Swedish engineer whose design was to rethink analogous waves of energy in terms of dots and dashes was:
A.
B.
C.
D.
E.
14.  On average, TV-news salaries are very low, starting at little more than:
A.
B.
C.
D.
E.
15.  One tool that many radio stations use to analyze the timing and competitiveness of their programs is the:
A.
B.
C.
D.
E.
16.  Unlike most countries, the United States began early to allow broadcasting to operate as:
A.
B.
C.
D.
E.
17.  This part of the personal computer is important because it translates software applications for the CPU.
A.
B.
C.
D.
E.
18.  The number of local TV stations in the country from which newscasts flow is about:
A.
B.
C.
D.
E.
19.  The TV program credited with (or blamed for) making profitability mandatory in news is:
A.
B.
C.
D.
E.
20.  Among the most popular radio personalities syndicated in the United States has been:
A.
B.
C.
D.
E.
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