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Unit 2 Exam Review: Chapters 5-8

Questions and Answers
  • 1. 
    The term "bit" is formed by compressing two terms; they are:
    • A. 

      Binary, Digit

    • B. 

      Binary, Terminal

    • C. 

      Basic, Intelligence

    • D. 

      Broadcast, Digital

    • E. 

      None of the above

  • 2. 
    One major breakthrough in the development of the personal computer was the addition of icons and visual links to replace text-based commands in the computer's operating system. This innovation was called:
    • A. 

      Pulse Code Modulation

    • B. 

      Quantization

    • C. 

      Graphic User Interface (GUI)

    • D. 

      Sampling

    • E. 

      Data Storage

  • 3. 
    In order to describe the speed of bits flowing in data streams, engineers refer to "bit rates," which are measured in:
    • A. 

      Frequencies

    • B. 

      Cycles

    • C. 

      Hertz

    • D. 

      Bits per Second (bps)

    • E. 

      Bytes (kilo, mega, giga)

  • 4. 
    The Swedish engineer whose design was to rethink analogous waves of energy in terms of dots and dashes was:
    • A. 

      Harry Nyquist

    • B. 

      Claude Shannon

    • C. 

      Warren Weaver

    • D. 

      John Mauchly

    • E. 

      J. Presper Eckert

  • 5. 
    This part of the personal computer is important because it translates software applications for the CPU.
    • A. 

      Operating System (OS)

    • B. 

      Storage Memory

    • C. 

      Random Access Memory (RAM)

    • D. 

      Floppy Disk Drive

    • E. 

      Mouse

  • 6. 
    The only true broadcasters in the U.S. system are:
    • A. 

      Fiber-Optics Webs

    • B. 

      Broadcast Networks

    • C. 

      Cable Systems

    • D. 

      Local Stations

    • E. 

      Internet Sites

  • 7. 
    The broadcast industry rests on a three-legged stool of these economic factors:
    • A. 

      Station, Station Group, Network

    • B. 

      Broadcaster, Producer, Advertiser

    • C. 

      Revenue, Payroll, Profit

    • D. 

      Researcher, Producer, Marketer

    • E. 

      Broadcaster, Audience, Advertiser

  • 8. 
    In the basic transaction in commercial broadcasting,
    • A. 

      Consumers buy programs directly from networks

    • B. 

      Advertisers sell their products to audiences

    • C. 

      Advertisers buy shows from production companies

    • D. 

      Networks buy programs from affiliated stations

    • E. 

      Broadcasters sell their audiences to advertisers

  • 9. 
    Media corporations are said to be seeking synergy when they:
    • A. 

      Replace their accounting firms with in-house auditors

    • B. 

      Break ground for broadcast stations in new locations

    • C. 

      Sell off stations to avoid violating FCC ownership rules

    • D. 

      Get into carriage battles with local cable systems

    • E. 

      Acquire companies that can work together in creative ways

  • 10. 
    Among the most popular radio personalities syndicated in the United States has been:
    • A. 

      Jon Stewart

    • B. 

      Noam Chomsky

    • C. 

      Maury Povich

    • D. 

      Paul Harvey

    • E. 

      Rick Emerson

  • 11. 
    Networks and their affiliates have argued over how much a network has to pay a station in:
    • A. 

      Licensing fees

    • B. 

      Barter minutes

    • C. 

      Compensation (comp.)

    • D. 

      Accounting credits

    • E. 

      Advertising funds

  • 12. 
    Sometimes a radio manager, seeing a weakness in a rival station, will:
    • A. 

      Adopt that station's format, hoping to do it better and lure away listeners

    • B. 

      Exploit the weakness through an aggressive negative-advertising campaign

    • C. 

      Avoid using the same music format, fearing that it may be inherently weak

    • D. 

      Try to develop a network of spies within the rival station to make it weaker

    • E. 

      None of the above

  • 13. 
    One tool that many radio stations use to analyze the timing and competitiveness of their programs is the:
    • A. 

      Music Chart

    • B. 

      Hot Clock

    • C. 

      Playlist

    • D. 

      Computer

    • E. 

      Newsletter

  • 14. 
    If a TV network broadcasts a female-oriented sitcom when its top rival is airing a pro football game, that's usually called:
    • A. 

      Evasive Action

    • B. 

      Audience Raiding

    • C. 

      Hammocking

    • D. 

      Block Tentpoling

    • E. 

      Counterprogramming

  • 15. 
    A fundamental change from the 1970's is that big-time television today no longer has:
    • A. 

      News divisions as "loss leaders"

    • B. 

      African-American correspondents

    • C. 

      Assignment desks

    • D. 

      Labor unions

    • E. 

      Foreign bureaus

  • 16. 
    The TV program credited with (or blamed for) making profitability mandatory in news is:
    • A. 

      PBS' McNeil-Lehrer News Hour

    • B. 

      CBS' 60 Minutes

    • C. 

      CNN's Anderson Cooper 360

    • D. 

      ABC's 20-20

    • E. 

      CNBC's The News with Brian Williams

  • 17. 
    The number of local TV stations in the country from which newscasts flow is about:
    • A. 

      600

    • B. 

      800

    • C. 

      1,000

    • D. 

      300

    • E. 

      None of the Above

  • 18. 
    Overall, the largest sector of U.S. broadcast journalism today is:
    • A. 

      Public-Radio News

    • B. 

      Syndicated Radio News

    • C. 

      Network TV News

    • D. 

      Local TV news

    • E. 

      Local Radio News

  • 19. 
    On average, TV-news salaries are very low, starting at little more than:
    • A. 

      $18,000 a year

    • B. 

      $700 a week

    • C. 

      $20,000 a year

    • D. 

      $1,500 a month

    • E. 

      $25,000 a year