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Survey: Broadcast Journalism

20 Questions  I  By Hath2551
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Unit 2 Exam Review: Chapters 5-8

  
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Question Excerpt

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1.  If a TV network broadcasts a female-oriented sitcom when its top rival is airing a pro football game, that's usually called:
A.
B.
C.
D.
E.
2.  Networks and their affiliates have argued over how much a network has to pay a station in:
A.
B.
C.
D.
E.
3.  Overall, the largest sector of U.S. broadcast journalism today is:
A.
B.
C.
D.
E.
4.  The Swedish engineer whose design was to rethink analogous waves of energy in terms of dots and dashes was:
A.
B.
C.
D.
E.
5.  In order to describe the speed of bits flowing in data streams, engineers refer to "bit rates," which are measured in:
A.
B.
C.
D.
E.
6.  A fundamental change from the 1970's is that big-time television today no longer has:
A.
B.
C.
D.
E.
7.  Among the most popular radio personalities syndicated in the United States has been:
A.
B.
C.
D.
E.
8.  Media corporations are said to be seeking synergy when they:
A.
B.
C.
D.
E.
9.  The only true broadcasters in the U.S. system are:
A.
B.
C.
D.
E.
10.  In the basic transaction in commercial broadcasting,
A.
B.
C.
D.
E.
11.  The term "bit" is formed by compressing two terms; they are:
A.
B.
C.
D.
E.
12.  One major breakthrough in the development of the personal computer was the addition of icons and visual links to replace text-based commands in the computer's operating system. This innovation was called:
A.
B.
C.
D.
E.
13.  Sometimes a radio manager, seeing a weakness in a rival station, will:
A.
B.
C.
D.
E.
14.  The TV program credited with (or blamed for) making profitability mandatory in news is:
A.
B.
C.
D.
E.
15.  On average, TV-news salaries are very low, starting at little more than:
A.
B.
C.
D.
E.
16.  The number of local TV stations in the country from which newscasts flow is about:
A.
B.
C.
D.
E.
17.  This part of the personal computer is important because it translates software applications for the CPU.
A.
B.
C.
D.
E.
18.  The broadcast industry rests on a three-legged stool of these economic factors:
A.
B.
C.
D.
E.
19.  Unlike most countries, the United States began early to allow broadcasting to operate as:
20.  One tool that many radio stations use to analyze the timing and competitiveness of their programs is the:
A.
B.
C.
D.
E.
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