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Survey: Broadcast Journalism

20 Questions  I  By Hath2551
Career Quizzes & Trivia
Unit 2 Exam Review: Chapters 5-8

  
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Question Excerpt

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1.  Media corporations are said to be seeking synergy when they:
A.
B.
C.
D.
E.
2.  This part of the personal computer is important because it translates software applications for the CPU.
A.
B.
C.
D.
E.
3.  The Swedish engineer whose design was to rethink analogous waves of energy in terms of dots and dashes was:
A.
B.
C.
D.
E.
4.  In order to describe the speed of bits flowing in data streams, engineers refer to "bit rates," which are measured in:
A.
B.
C.
D.
E.
5.  The TV program credited with (or blamed for) making profitability mandatory in news is:
A.
B.
C.
D.
E.
6.  A fundamental change from the 1970's is that big-time television today no longer has:
A.
B.
C.
D.
E.
7.  One tool that many radio stations use to analyze the timing and competitiveness of their programs is the:
A.
B.
C.
D.
E.
8.  Overall, the largest sector of U.S. broadcast journalism today is:
A.
B.
C.
D.
E.
9.  In the basic transaction in commercial broadcasting,
A.
B.
C.
D.
E.
10.  If a TV network broadcasts a female-oriented sitcom when its top rival is airing a pro football game, that's usually called:
A.
B.
C.
D.
E.
11.  The term "bit" is formed by compressing two terms; they are:
A.
B.
C.
D.
E.
12.  The broadcast industry rests on a three-legged stool of these economic factors:
A.
B.
C.
D.
E.
13.  The only true broadcasters in the U.S. system are:
A.
B.
C.
D.
E.
14.  Among the most popular radio personalities syndicated in the United States has been:
A.
B.
C.
D.
E.
15.  One major breakthrough in the development of the personal computer was the addition of icons and visual links to replace text-based commands in the computer's operating system. This innovation was called:
A.
B.
C.
D.
E.
16.  Networks and their affiliates have argued over how much a network has to pay a station in:
A.
B.
C.
D.
E.
17.  On average, TV-news salaries are very low, starting at little more than:
A.
B.
C.
D.
E.
18.  The number of local TV stations in the country from which newscasts flow is about:
A.
B.
C.
D.
E.
19.  Unlike most countries, the United States began early to allow broadcasting to operate as:
A.
B.
C.
D.
E.
20.  Sometimes a radio manager, seeing a weakness in a rival station, will:
A.
B.
C.
D.
E.
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