Post Test 4.01B

1. Which of the following is an example of product promotion:

Coupon for the Ritz crackers

Press conference announcing a major corporate merger

Philip Morris' youth smoking prevention program

Recruiting event for a large technology firm

2. Which of the following is a use of product promotion:

Recruiting new employees

Highlighting social or environmental issues

Informing customers about product features

Changing attitudes toward the company

3. A magazine advertisement for cleaning supplies pictures a woman scrubbing the kitchen floor. What criticism of promotion might this illustrate?

It can create or reinforce stereotypes

It can play upon people's fears

It can be deceptive

It has limited abilities

4. How does promotion help the economy grow?

It educates consumers

It creates jobs

It creates awareness of companies

It encourages a higher standard of living

5. Chris saw two different car advertisements - one for a Chevrolet and one for a Saturn. Each was trying to persuade him to purchase its particular brand of car. This is an example of:

Corporate promotion

Institutional promotion

Primary product promotion

Secondary product promotion

6. An advertisement for nutritional supplements features a man with a bodybuilder's physique. What criticism of promotion might this illustrate?

It can be offensive

It can be deceptive

It has limited abilities

It can play upon people's fears

7. Gabrielle saw two different beverage advertisements - one for the orange juice industry and one for the grape juice industry. Each was trying to persuade her to purchase its type of beverage. This is an example of:

Corporate promotion

Institutional promotion

Primary product promotion

Secondary product promotion

8. Which of the following is a benefit of promotional activities?

They are deceiving

They are all immediate and measurable

They help support the mass media

They are the foundation of the economy

9. Which of the following is NOT a criticism of promotional activities:

They do not support the mass media

They can be manipulative

They can be offensive

They can be overly honest

10. Michael is visiting an electronics store, where a salesperson is trying to convince him to buy an Apple computer. This is an example of:

Corporate promotion

Institutional promotion

Primary product promotion

Secondary product promotion

11. A company reacts to media reports that its product has been tampered with and is unsafe. This is an example of what type of instituitonal promotion:

Patronage

Primary

Public-service

Public-relations

12. Which of the following is an example of institutional promotion:

Infomercial for jewelry

A company's donation of blankets to the homeless

Advertisement for a local mattress superstore

Pitch from a jet-ski salesperson

13. Which of the following is a use of institutional promotion:

Creating awareness of a good and service

Encouraging interest in a good or service

Building a reputation for a product

Informing the public about the company's future

14. In what way does promotion have limited abilities?

It cannot substitute for salespeople

It can achieve immediate success

It makes up for poor-quality products

It cannot play upon people's fears

15. A local grocery store announces its extended hours and plans to expand its in-store pharmacy. This is an example of what type of institutional promotion:

Patronage

Primary

Public-service

Public-relations

16. How does promotion benefit customers?

It supports the mass media

It creates jobs

It enhances the company's image

It educates them

17. A company sponsors an advertisement on local television, highlighting the importance of parents reading to their children. This is an example of what type of institutional promotion:

Patronage

Primary

Public-service

Public-relations

18. A television advertisement shows a person who has bad breath from not using a specific brand of toothpaste. What criticism of promotion might this illustrate?

It can be deceptive

It has limited abilities

It can play upon people's fears

It can be offensive

19. Which of the following is a specific criticism of product promotion?

It stirs up unnecessary debates

It does not add value to the product

It's easily measurable

It's inexpensive

20. Which of the following is a specific criticism of institutional promotion?

It may take money away from product promotion

It's easily measurable

It's inexpensive

It does not stir up unnecessary debates

Post Test 4.01b

1. Which of the following is an example of product promotion:

2.

What first name or nickname would you like us to use?

2. Which of the following is a use of product promotion:

3. A magazine advertisement for cleaning supplies pictures a woman scrubbing the kitchen floor. What criticism of promotion might this illustrate?

4. How does promotion help the economy grow?

5. Chris saw two different car advertisements - one for a Chevrolet and one for a Saturn. Each was trying to persuade him to purchase its particular brand of car. This is an example of:

6. An advertisement for nutritional supplements features a man with a bodybuilder's physique. What criticism of promotion might this illustrate?

7. Gabrielle saw two different beverage advertisements - one for the orange juice industry and one for the grape juice industry. Each was trying to persuade her to purchase its type of beverage. This is an example of:

8. Which of the following is a benefit of promotional activities?

9. Which of the following is NOT a criticism of promotional activities:

10. Michael is visiting an electronics store, where a salesperson is trying to convince him to buy an Apple computer. This is an example of:

11. A company reacts to media reports that its product has been tampered with and is unsafe. This is an example of what type of instituitonal promotion:

12. Which of the following is an example of institutional promotion:

13. Which of the following is a use of institutional promotion:

14. In what way does promotion have limited abilities?

15. A local grocery store announces its extended hours and plans to expand its in-store pharmacy. This is an example of what type of institutional promotion:

16. How does promotion benefit customers?

17. A company sponsors an advertisement on local television, highlighting the importance of parents reading to their children. This is an example of what type of institutional promotion:

18. A television advertisement shows a person who has bad breath from not using a specific brand of toothpaste. What criticism of promotion might this illustrate?

19. Which of the following is a specific criticism of product promotion?

20. Which of the following is a specific criticism of institutional promotion?