Do You Sell with Soul?
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Have you heard about Selling with Soul? It's a fresh new approach to the art of selling real estate (or anything else, really) without changing who you are or becoming someone you don't recognize. If you're dismayed by the Old School training techniques you're learning about, Selling with Soul might be just what you're looking for! Following is a short quiz to evaluate your existing knowledge of the Sell with Soul philosophies. Please note that agency laws and protocols vary from market to market, so don't get too caught up in the details. Just respond to each question from your gut, not necessarily what you've been taught in real estate school or other training you've received. You might find yourself saying "it depends" on many of the questions and that's fine! Part of the fun of our business is the fact that there are rarely black & white answers...
Question Excerpt From Do You Sell with Soul?
- You have a listing that is generating a lot of interest online. Many buyers contact you directly to show them the property, even though they already have their own buyer agents. Do you:
- As a seller's agent, you just put your first listing on the market and receive a decent offer right away. Within a few hours, you have four other agents call to tell you they're writing offers too. Do you:
- Your best friend from college (who lives across the country) calls to tell you that she's shopping for her first home. She's using a real estate agent she met at an Open House last weekend. Do you:
- You've had a listing on the market for a month when the seller changes his mind and doesn't want to sell. He offers to reimburse you for your marketing expenses. Do you:
- Should you discount your listing commission for good friends and family members?
- You are committed to prospecting at least three hours a day, from 9am to noon. On Tuesday, you sit down to prospect and your phone rings. You see on your caller ID that it's your client with whom you have a closing at 4pm today. Do you:
- You meet a young couple at a mutual friend's wedding who is looking for an investment property in a town 45 minutes away. You aren't familiar with the market, but do have access to the area's MLS. Do you:
That was fun and thought-provoking. Re the friend using an agent she met at an open house, my issue would not be wanting a referral fee but wanting to be sure my friend was working with a really good agent. If she had an agreement, I'd have to keep my mouth shut and hope, but if not, I'd check the credentials of that agent and if they weren't great, I'd see if there was a better one. I might or might not want a referral fee, but I would want my friend to be in good hands.
Re the represented buyer wanting to see my listing - I'm glad everyone agreed that our duty to the seller should override our annoyance at the agents who sign people up and send them out to find the house.
I do reduce my commission rarely, depending on circumstances, but I do explain to the sellers that I am worth every penny and that I don't want to create a situation where they could possibly perceive a conflict of interest if someone doesn't want theirs and I sell them something else. They understand.
Mary - thanks for your thoughts! You definitely Sell with soul ;-]Please login to post comments.
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