Revenue Management eLearning Module Four - Pricing Strategy
New Product
Many alternatives
Few alternatives
Insignificant price
Single-rate pricing
Cost-based pricing
Competitive pricing
Demand-based pricing
Top-down approach
Bottom-up approach
Best Available Rate approach
Random approach
Control inventory
Control availability
Physical
Transaction
Skim
Match
Undercut
Stabilize
Penetrate
True
False
True
False
Single-rate pricing
Cost-based pricing
Competitive pricing
Demand-based pricing
Top-down approach
Bottom-up approach
Best Available Rate approach
Random approach
Increase revenue
Increase market share
Create negative business image
Understand customers' behaviour
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