Effective Dog Marketing For Adoption
Marketing dogs, especially hard-to-place dogs, is an art form as well as a systematic process. Learn how to create a winning system utilizing a volunteer force, as well as how to write effectively about those dogs to get adoption applications coming in. This presentation was part of the American Pets Alive! 2015 No-Kill Conference.
Presenters: Elizabeth Doyle & Summer Huggins
February 2015
- 1.
We hope you have enjoyed the presentation. If you receive a passing score, a Certificate of Attendance in your name will be awarded at the end of this quiz. Please let us know if you have viewed the entire presentation.
- A.
I certify that I have viewed the entire presentation.
- B.
I did not view the entire presentation.
Correct Answer
A. I certify that I have viewed the entire presentation. -
- 2.
The three important components to effective dog marketing for adoption are:
- A.
Drawings, Video, and Biographies.
- B.
Photos, Music, and Biographies.
- C.
Photos, Video, and Biographies.
- D.
Photos, Video, and Blog Posts.
- E.
Paintings, Video, and Biographies.
Correct Answer
C. Photos, Video, and Biographies. -
- 3.
Which of the following are useful photo tips for taking good pictures of dogs?
- A.
Start taking pictures soon after being introduced so you don’t miss any good shots.
- B.
Shoot at their level and aim for the eyes.
- C.
Avoid dim sunlight.
- D.
Look for strong, artificial light.
- E.
All of the above.
Correct Answer
B. Shoot at their level and aim for the eyes. -
- 4.
Which of the following are useful photo tips for taking good pictures of black dogs?
- A.
Avoid harsh sunlight.
- B.
Avoid white background.
- C.
Add some contrast.
- D.
All of the above.
- E.
None of the above.
Correct Answer
D. All of the above. -
- 5.
Which of the following are useful video tips for taking good videos of dogs?
- A.
Make it at least 5 minutes or greater.
- B.
Highlight the unique characteristics of the volunteer assistant.
- C.
Show the dogs interacting with people outside of the shelter.
- D.
Spotlight the dog’s hair coat.
- E.
All of the above.
Correct Answer
C. Show the dogs interacting with people outside of the shelter. -
- 6.
Use of social media is a critical part of effective marketing of dogs for adoption.
- A.
True
- B.
False
Correct Answer
A. True -
- 7.
Before you write anything, you have to want it—and bring your want to the keyboard.
- A.
True
- B.
False
Correct Answer
A. True -
- 8.
Which of the following are general tips for writing good adoption profiles?
- A.
Do not use abbreviations.
- B.
Tell who the animal is, not what he is.
- C.
Describe what you think the pet is thinking in the photograph.
- D.
Give details but make positives strong and place them first.
- E.
All of the above.
Correct Answer
E. All of the above. -
- 9.
The beginning of the profile should:
- A.
Have a killer (emotional) first sentence.
- B.
Have a description of the pet (age, sex, breed, etc.).
- C.
Be very factual in style.
- D.
Use different font colors.
- E.
Always be written in the third person narrative.
Correct Answer
A. Have a killer (emotional) first sentence. -
- 10.
The ending of the profile should:
- A.
Remind the reader how much you want them to call, email, ring the bell, etc.
- B.
Mention adoption requirements.
- C.
Tug on the reader’s heartstrings one more time.
- D.
All of the above.
- E.
None of the above.
Correct Answer
D. All of the above. -
- 11.
The very important last step involves:
- A.
Sitting back and enjoying your work.
- B.
Read what you wrote. Ask yourself “Is it going to work? Would it make me want to adopt the animal”?
- C.
Apply abbreviations where applicable to make for smoother reading.
- D.
Condensing the profile to make it very short.
- E.
Have five trusted friends review the profile for their opinion.
Correct Answer
B. Read what you wrote. Ask yourself “Is it going to work? Would it make me want to adopt the animal”? -
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