Social Media: 6 New Things Animal Organizations Need To Know
Social media is an incredibly powerful tool for getting pets adopted, as well as for growing an adoption organization's pool of donors, volunteers and foster homes. But as social media has grown in power, it's also become more complex and specialized, with changes and new platforms emerging almost daily.
- 1.
We hope you have enjoyed the presentation. If you receive a passing score, a Certificate of Attendance in your name will be awarded at the end of this quiz. Please let us know if you have viewed the entire presentation.
- A.
I certify that I have viewed the entire presentation.
- B.
I did not view the entire presentation.
Correct Answer
A. I certify that I have viewed the entire presentation. -
- 2.
Which of the following are the name(s) of recent changes to the Facebook newsfeed algorithm?
- A.
Edge rank
- B.
Last actor
- C.
Story bumping
- D.
Post decay
- E.
Affinity
- F.
B and C
Correct Answer
F. B and C -
- 3.
If you notice a drop-off in your Facebook engagement, you should:
- A.
Post more often.
- B.
Post the same or less, but reply to people in the comments of all your posts.
Correct Answer
B. Post the same or less, but reply to people in the comments of all your posts. -
- 4.
You should review Facebook insights and other social media analytics programs:
- A.
Hourly.
- B.
Daily.
- C.
Weekly.
- D.
Monthly.
- E.
Yearly.
Correct Answer
B. Daily. -
- 5.
What is the biggest challenge with using Instagram for pet adoption?
- A.
The users are too young to be adopting pets
- B.
Links are not clickable
- C.
Too expensive
- D.
Difficult to use
- E.
None of the above
Correct Answer
B. Links are not clickable -
- 6.
The worst type of Twitter ads for shelters and rescue groups are:
- A.
Trending topics.
- B.
Promoted tweets.
- C.
Promoted accounts.
Correct Answer
A. Trending topics. -
- 7.
Which of the following will not be helpful to a shelter or rescue group in the current social media environment?
- A.
Daily monitoring of analytics
- B.
Focusing efforts on Facebook
- C.
Investigating new social media platforms
- D.
Figuring out who isn't hearing from pet adoption advocates already, and finding ways to target them
- E.
Considering some paid promotion
- F.
Personally engaging with followers and supporters
Correct Answer
B. Focusing efforts on Facebook -
- 8.
A good way to keep up with the latest in social media trends in the least amount of time is:
- A.
Going to conferences.
- B.
Visiting many websites and blogs to see what's new.
- C.
Using a feed reader like Feedly.
- D.
Following social media consultants on Facebook.
Correct Answer
C. Using a feed reader like Feedly. -
- 9.
Which of the following is not important at this time?
- A.
Making sure your website is mobile-friendly
- B.
Making sure people can easily share a pet or a plea for donors, volunteers or foster homes via social media from your website
- C.
Using Facebook as your main way of contacting your supporters
- D.
Developing sources of really good photos for adoption listings and social media
- E.
Building up tons and tons of Facebook page likes
- F.
A and C
- G.
B and E
- H.
C and E
Correct Answer
H. C and E -
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Mar 15, 2022Quiz Edited by
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Apr 28, 2014Quiz Created by
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