Social Media: 6 New Things Animal Organizations Need To Know

1. What is the biggest challenge with using Instagram for pet adoption?

The users are too young to be adopting pets

Links are not clickable

Too expensive

Difficult to use

None of the above

2. Which of the following will not be helpful to a shelter or rescue group in the current social media environment?

Daily monitoring of analytics

Focusing efforts on Facebook

Investigating new social media platforms

Figuring out who isn't hearing from pet adoption advocates already, and finding ways to target them

Considering some paid promotion

Personally engaging with followers and supporters

3. A good way to keep up with the latest in social media trends in the least amount of time is:

Going to conferences.

Visiting many websites and blogs to see what's new.

Using a feed reader like Feedly.

Following social media consultants on Facebook.

4. Which of the following is not important at this time?

Making sure your website is mobile-friendly

Making sure people can easily share a pet or a plea for donors, volunteers or foster homes via social media from your website

Using Facebook as your main way of contacting your supporters

Developing sources of really good photos for adoption listings and social media

Building up tons and tons of Facebook page likes

A and C

B and E

C and E

5. We hope you have enjoyed the presentation. If you receive a passing score, a Certificate of Attendance in your name will be awarded at the end of this quiz. Please let us know if you have viewed the entire presentation.

I certify that I have viewed the entire presentation.

I did not view the entire presentation.

6. Which of the following are the name(s) of recent changes to the Facebook newsfeed algorithm?

Edge rank

Last actor

Story bumping

Post decay

Affinity

B and C

7. You should review Facebook insights and other social media analytics programs:

Hourly.

Daily.

Weekly.

Monthly.

Yearly.

8. If you notice a drop-off in your Facebook engagement, you should:

Post more often.

Post the same or less, but reply to people in the comments of all your posts.

9. The worst type of Twitter ads for shelters and rescue groups are: