Webinar Review: The ROI Of Social Media: What's In IT For Me?

1. Which of the follow is not one of the lessons to learn about social media?

Social media is about building relationships

Social media is not hard to learn

Never measure the ROI of social media

Try and try again

Position yourself as an expert

Answer “c” is correct because measurement is key to not only social media, but to all of your marketing efforts. If you do not measure what you do, you cannot figure out what to differently in the future to change any kind of outcome or realize any kind of success.

Explanation

Answer “c” is correct because measurement is key to not only social media, but to all of your marketing efforts. If you do not measure what you do, you cannot figure out what to differently in the future to change any kind of outcome or realize any kind of success.

2. An example of a biography on a web page was presented. Which of the following social media applications did this biography contain?

Google+

Facebook

Flickr

3. Which of the following social media applications did the presenter recommend as the top priority?

Twitter

Google+

Facebook

Tumblr

Answer “d” is correct because LinkedIn is considered the social media application that is the most professional or well-respected of any social media in today’s marketplace. More professionals, including quite a few accountants I know, have successfully developed business by being on LinkedIn. The same cannot be said for Twitter or Facebook.

Explanation

Answer “d” is correct because LinkedIn is considered the social media application that is the most professional or well-respected of any social media in today’s marketplace. More professionals, including quite a few accountants I know, have successfully developed business by being on LinkedIn. The same cannot be said for Twitter or Facebook.