Webinar Review: The ROI Of Social Media: What's In IT For Me?


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Webinar Review: The ROI Of Social Media: What

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Questions and Answers
  • 1. 

    Which of the follow is not one of the lessons to learn about social media?

    • A.

      Social media is about building relationships

    • B.

      Social media is not hard to learn

    • C.

      Never measure the ROI of social media

    • D.

      Try and try again

    • E.

      Position yourself as an expert

    Correct Answer
    C. Never measure the ROI of social media
    Explanation
    Answer “c” is correct because measurement is key to not only social media, but to all of your marketing efforts. If you do not measure what you do, you cannot figure out what to differently in the future to change any kind of outcome or realize any kind of success.

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  • 2. 

    An example of a biography on a web page was presented. Which of the following social media applications did this biography contain?

    • A.

      Pinterest

    • B.

      Google+

    • C.

      Facebook

    • D.

      LinkedIn

    • E.

      Flickr

    Correct Answer
    D. LinkedIn
  • 3. 

    Which of the following social media applications did the presenter recommend as the top priority?

    • A.

      Twitter

    • B.

      Google+

    • C.

      Facebook

    • D.

      LinkedIn

    • E.

      Tumblr

    Correct Answer
    D. LinkedIn
    Explanation
    Answer “d” is correct because LinkedIn is considered the social media application that is the most professional or well-respected of any social media in today’s marketplace. More professionals, including quite a few accountants I know, have successfully developed business by being on LinkedIn. The same cannot be said for Twitter or Facebook.

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  • Current Version
  • Oct 06, 2015
    Quiz Edited by
    ProProfs Editorial Team
  • Oct 24, 2013
    Quiz Created by
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