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Side A ------ Side B
Choice Tactics for low decision making: ------ -performance-related-brand loyalty-habit-price-related tactics-normative influences-affect-related tactics-variety seeking
performance related ------ -buy the one that works the best-buy the cookies that taste the best
buying the same brand repeatedly because of strong preference ( based on performance related) ------ brand loyalty
buying two or more brands repeatedly ------ multi-brand loyal
little or no information seeking and little or no evaluation of alternatives ( does not require a strong preference) simply repetitive behavior ------ habit
price-related tactics ------ -buy the cheapest-buy the brand on sale-use a coupon
how other people influence out behavior through social pressure ------ normative influences
others try to manipulate us ------ direct influence - buy the brand the kids ask for
watch what others do to guide our behavior ------ vicarious observation-buy the brand of laundry detergent my mom used
when we are concerned about the opinions of others ------ indirect influence-buy the brand that my friends are buying so ill fit in
how do you feel about it heuristic-choose the option that evokes positive feelings ------ affect related tactic
try something different ------ variety seeking
when you dont want the same thing- you want variety ------ satiation
individual variety ------ stimulation
packing too much for a weekend trip ------ preference uncertainity
reasons for too much variety: ------ -risk aversion-time compression-social influences

Side A ------ Side B
Choice Tactics for low decision making: ------ -performance-related-brand loyalty-habit-price-related tactics-normative influences-affect-related tactics-variety seeking
performance related ------ -buy the one that works the best-buy the cookies that taste the best
buying the same brand repeatedly because of strong preference ( based on performance related) ------ brand loyalty
buying two or more brands repeatedly ------ multi-brand loyal
little or no information seeking and little or no evaluation of alternatives ( does not require a strong preference) simply repetitive behavior ------ habit
price-related tactics ------ -buy the cheapest-buy the brand on sale-use a coupon
how other people influence out behavior through social pressure ------ normative influences
others try to manipulate us ------ direct influence - buy the brand the kids ask for
watch what others do to guide our behavior ------ vicarious observation-buy the brand of laundry detergent my mom used
when we are concerned about the opinions of others ------ indirect influence-buy the brand that my friends are buying so ill fit in
how do you feel about it heuristic-choose the option that evokes positive feelings ------ affect related tactic
try something different ------ variety seeking
when you dont want the same thing- you want variety ------ satiation
individual variety ------ stimulation
packing too much for a weekend trip ------ preference uncertainity
reasons for too much variety: ------ -risk aversion-time compression-social influences