What are the things that motivate a company to expand internationally? |
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• Increase size of potential markets
• economies of scale
• Taking advantage of arbitrage opportunities
• Extend PLC
• Optimize the physical location for every activity in its value chain
performace enhancer
cost reduction
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Potential risks of international expansion |
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currency risks
economic risks
political risks
certain types of management risks |
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what are some Political and economic risk
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9 Social unrest
9 Military turmoil
9 Demonstrations
9 Violent conflicts and terrorism
9 Laws and their enforcement |
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least corrupt countries |
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FINLAND, ICELAND, NEW ZEALAND |
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what are some currency risks? |
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9 Currency exchange fluctuations
9 Appreciation of the U.S. dollar |
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Management risks |
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9 Culture
9 Customs
9 Language
9 Income levels
9 Customer preferences
9 Distribution system |
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Offshoring and outsourcing: |
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Outsourcing
9 occurs when a firm decides to utilize other firms to perform value-creating activities that were previously performed in-house.
• Offshoring
9 takes place when a firm decides to shift an activity that they were previously performing in a domestic location to a foreign location. |
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2 opposing pressures as you expand international (Cost and adapting to local markets) |
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reducing costs and adapting to local markets
• Strategies that favor global products and brands
9 Should standardize all of a firm’s products for all of their worldwide markets
9 Should reduce a firm’s overall costs by spreading investments over a larger market
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Three assumptions |
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1. Customer needs and interests worldwide are becoming more homogeneous
2. People are willing to sacrifice product preferences for lower prices at high quality
3. Economies of scale in production and marketing can be achieved through supplying global markets |
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Fees that a multinational receives from a foreign licensee in return for its use of intellectual property are usually called |
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royalities |
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All of the factors below have made India's software services industry extremely competitive on a global scale |
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A. large pool of skilled workers
B. Large network of public and private educational institutions
C. large growing market and sophisticated customers |
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assumptions that may not always be true |
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1. Product markets vary widely between nations
2. In many product and service markets, there appears to be a growing interest in multiple product features, quality and service
• Technology permits flexible production
• Cost of production may not be critical to product cost
• Firm’s strategy should not be product-driven
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4 diff types of strategies of international expansion |
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global
transnational
international
multi-domestic |
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International Strategy:
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a strategy based on firms’ diffusion and adaptation of the parent companies’ knowledge and expertise to foreign markets, used in industries where the pressures for both local adaptation and lowering costs are low.
• based on diffusion and adaptation of the parent company’s knowledge and expertise to foreign markets.
• primary goal is worldwide exploitation of the parent firm’s knowledge and capabilities |
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Global Strategy: |
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a strategy based on firms’ centralization and control by the corporate office, with the primary emphasis on controlling costs, and used in industries where the pressure for local adaptation is low and the pressure for lowering costs is high
• Competitive strategy is centralized and controlled largely by corporate office
• Emphasizes economies of scale |
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Multi-domestic Strategy: |
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a strategy based on firms’ differentiating their products and services to adapt to local markets, used in industries where the pressure for local adaptation is high and the pressure for lowering costs is low.
• Emphasis is differentiating products and services to adapt to local markets
• Authority is more decentralized |
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Transnational Strategy: |
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a strategy based on firms’ optimizing the trade-offs associated with efficiency, local adaptation, and learning, used in industries where the pressures for both local adaptation and lowering costs are high
• Optimization of tradeoffs associated with efficiency, local adaptation, and learning
• Firm’s assets and capabilities are dispersed according to the most beneficial location for a specific activity |
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Entrepreneurship:
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9 the creation of new value by an existing organization or new venture that involves the assumption of risk. |
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• Entrepreneurial opportunities(recognition):
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Opportunity recognition:
--- the process of discovering and evaluating changes in the business environment, such as a new technology, socio-cultural trends, or shifts in consumer demand, that can be exploited. |
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• New value can be created in:
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9 Start-up ventures
9 Major corporations
9 Family-owned businesses
9 Non-profit organizations
9 Established institutions |
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Opportunity Analysis Framework: |
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Triangle= Opportunity, Resources, and Entrepreneurs |
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The majority of entrepreneurial start-ups are financed with: |
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Personal savings and the contributions of family and friends |
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start ups (how do they happen? |
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• Current or past work experiences
• Hobbies that grow into businesses or lead to inventions
• Suggestions by friends or family
• Chance events
• Change |
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Entrepreneurial opportunities in existing firms: |
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• Needs of existing customers
• Suggestions by suppliers
• Technological developments that lead to new advances
• Change |
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Discovery Phase: |
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9 the process of becoming aware of a new business concept.
9 May be spontaneous and unexpected
9 May occur as the result of deliberate search for new venture projects or creative solutions to business problems |
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Opportunity evaluartion phase |
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•Opportunity evaluation phase
involves analyzing an opportunity to determine whether it is viable and strong enough to be developed into a full-fledged new venture.
Talk to potential target customers
Discuss it with production or logistics managers
conduct feasibility analysis |
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Characteristics of good opportunities: |
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Attractive. The opportunity must be attractive in the marketplace; that is, there must be market demand for the new product or service
Achievable. The opportunity must be practical and physically possible
Durable. The opportunity must be attractive long enough for the development and deployment to be successful; that is, the window of opportunity must be open long enough for it to be worthwhile.
Value creating. The opportunity must be potentially profitable; that is, the benefitsmust surpass the cost of development by a significant margin. |
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To obtain funding for rapid growth, firms often seek |
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venture capital |
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Entrepreneurial Resources: |
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• Human capital
• Social capital
• Government resources
9 Small Business Administration
9 Government contracting
9 State and local governments |
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Entrepreneurial Leadership (3 characteristics): |
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Vision--may be most important asset, ability to envision realities that dont exist yet, transformational leadership, share with others
Dedication and drive--reflected in hard work, patience, stamina, internal motivation, intellectual commitment to enterprise
comittment to excellence--venture founders and small business owners must understand customer, provide quality products, pay attention to detials, continuously learn |
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what is strategic control |
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9 the process of monitoring and correcting a firm’s strategy and performanceInformational, behavioral |
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Traditional control system |
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1. strategies are formulated and top management sets goals
2. strategies are implemented
3. performance is measured against the predetermined goal set |
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traditional control system most appropriate when |
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Environment is stable and relatively simple
Goals and objectives can be measured with certainty
Little need for complex measures of performance |
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Contemporary control system |
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Continually monitoring the environments (internal and external)
Identifying trends and events that signal the need to revise strategies, goals and objectives |
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two key issues |
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9 Scan and monitor external environment (general and industry)
9 Continuously monitor the internal environment |
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Effectiveness of Contemporary Strategic Control System: |
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Focus on constantly changing information that has potential strategic importance.
- The information is important enough to demand frequent and regular attention from all levels of the organization.
- The data and information generated are best interpreted and discussed in face-to-face meetings.
- The control system is a key catalyst for an ongoing debate about underlying data, assumptions, and action plans.
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Culture sets implicit boundaries |
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• (unwritten standards of acceptable behavior)
9 Dress
9 Ethical matters
9 The way an organization conducts its business |
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Sustaining that culture |
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• Effective culture must be
9 Cultivated
9 Encouraged
9 Fertilized |
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Maintaining an effective culture |
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9 Storytelling
9 Rallies or pep talks by top executives |
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How companies motivate employees: Rewards and incentives |
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9 Powerful means of influencing an organization’s culture
9 Focuses efforts on high-priority tasks
9 Motivates individual and collective task performance
9 Can be an effective motivator and control mechanism
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Corporate governance |
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9 the relationship among various participants in determining the direction and performance of corporations.
9 primary participants are the shareholders, the management, and the board of directors.” |
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External governance control mechanisms |
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9 methods that ensure that managerial actions lead to shareholder value maximization and do not harm other stakeholder groups and that are outside the control of the corporate governance system.
• Market for corporate control
• Auditors
• Banks and analysts
• Regulatory bodies
• Media and public activists
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Aircraft makers Boeing and Airbus have a high degree of __________ because they make very similar products and have many buyers in common. |
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market commonality |
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Simple structure: |
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An organizational form in which the owner-manager makes most of the decisions and controls activities, and the staff serve as an extension of the top executive.
Simple structure is the oldest and most common organizational form:
Staff serve as an extension of the top executive’s personality
Highly informal
Coordination of tasks by direct supervision
Decision making is highly centralized
Little specialization of tasks, few rules and regulations, informal evaluation and reward system |
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what are the adantages and disadvantages |
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• Advantages
9 Highly informal
9 Centralized decision making
9 Little specialization
• Disadvantages
9 Employees may not understand their responsibilities
9 May take advantage of lack of regulation
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Functional structure: |
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An organizational form in which the major functions of the firm, such as production, marketing, R&D, and accounting, are grouped internally. |
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Advantages(Functional) |
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9 Enhanced coordination and control
9 Centralized decision making
9 Enhanced organizational-level perspective
9 More efficient use of managerial and technical talent
9 Facilitated career paths and development in specialized areas |
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disadvantages |
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9 Impeded communication and coordination due to differences in values and orientations
9 May lead to short-term thinking (functions vs. organization as a whole)
9 Difficult to establish uniform performance standards |
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Divisional structure: |
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An organizational form in which products, projects, or product markets are grouped internally.
9 Also called multidivisional structure or M-Form
Organized around products, projects, or markets
Each division includes its own functional specialists typically organized into departments
Divisions are relatively autonomous and consist of products and services that are different from those of other divisions
Division executives help determine product-market and financial objectives |
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advanatges and disadvantages |
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• Advantages(Divisional/Multidivisional)
9 Strategic business unit (SBU) structure
9 Separation of strategic and operating control
9 Quick response to important changes in external environment
9 Minimal problems of sharing resources across functional departments
9 Development of general management talent is enhanced
• Disadvantages(Divisional/Multidivisional)
9 Can be very expensive
9 Can be dysfunctional competition among divisions
9 Differences in image and quality may occur across divisions
9 Can focus on short-term performance |
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matrix structure advantages and disadvantages |
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an organizational form in which there are multiple lines of authority and some individuals report to at least two managers.
• Advantages
9 Facilitates the use of specialized personnel, equipment and facilities
9 Provides professionals with a broader range of responsibility and experience
• Disadvantages
9 Can cause uncertainty and lead to intense power struggles
9 Working relationships become more complicated
9 Decisions may take longer
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Successful learning organizations |
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9 Create a proactive, creative approach to the unknown
9 Actively solicit the involvement of employees at all levels
9 Enable all employees to use their intelligence and apply their imagination |
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key elements of a learning organization |
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1. inspiring and motivating people with a mission r purpose
2. empowering employees at all levels
3. accumulating and sharing internal knowledge
4. gathering and integrtaing external information
5. challenging the status quo and enabling creativity |
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Leaders base of power(Personal vs. Organizational) (Formal and informal), |
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Power
9 a leader’s ability to get things done in a way he or she wants them to be done
Organizational bases of power
9 A formal management position that is the basis of a leader’s power. |
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